Women's Health App Market

Global Women's Health App Market Size (2024 to 2029)

The global women's health app market is estimated to reach USD 13.24 billion by the end of 2029 from USD 4.23 billion in 2023, registering at a CAGR of 18.7% during the forecast period.

Current Scenario of the Global Women's Health App Market

There is a lot more women's health applications can do in this modern era. The application can greatly help promote the health of a woman by tracking the menstrual cycles, predicting the ovulation period, tracking various vital signs, and many more. Women's health is far different from men's health in its unique way. There is a great need to predict or track a woman's health through these applications. These applications are so much better at creating awareness of staying healthy and fit. The growing number of women using smartphone applications is escalating the growth rate of the women's health app market. According to the National Library of Medicine, the applications related to women's health play a major role in improving their overall health behavior. Using the iPhone database, it was believed that there are more than 47 applications that are highly useful to track and improve their wellbeing.

MARKET DRIVERS

The rising awareness of taking good care of health by regularly monitoring or tracking vital signs through applications that can easily be accessible on smartphones, laptops, and tablets is greatly anticipated to leverage the growth rate of the women's health app market.

Many women nowadays are keeping track of their health history, especially in birth control, sexually transmitted diseases, gynecology, and various types of cancer-related topics. This tracking helps them to prevent or diagnose any disease in its early stages, which promotes wellbeing with possible treatment options. The women's health app is reaching out even in rural areas through social media and other communication channels these days. Social media influencers are making efforts to promote the best applications that are very useful for women with busy lifestyles, predominantly to level up the growth rate of the market. In this generation, there is an increasing number of working women across the world who are anticipated to adopt the use of health applications to regularly track fertility, menstrual cycle, pregnancy, and others. For instance, gestational diabetes is a common disease among women these days where, and health applications can help them reduce future risks. Some applications even provide direct consultations with healthcare professionals online to check the condition and give appropriate treatment. More than 80% of women across the world are considering adopting the applications of smartphones for better wellbeing.

High expenditure on healthcare and growing interest in maintaining proper health by doing exercises with respect to the details available in the application are greatly influencing the growth rate of the women's health app market. The common problem today women are facing is hormonal imbalance. Adoption of sedentary lifestyles and lack of knowledge of the importance of regular exercise are major causes of hormonal imbalance. The chances of infertility among women aged between 25-35 have become very common, and keeping track of these issues helps in overcoming the issues and seeing positive results appropriately. According to the statistics, more than 80% of women all over the world are suffering from hormonal imbalances due to stress, poor diet, and other reasons.

The penetration of advanced technology in the healthcare industry and the launch of various applications in favor of women's health are majorly prompting growth opportunities for the market in the coming years. World Health Organization is greatly supporting women's health applications to promote quality and affordable health services, especially addressing reproductive health, maternal deaths, malnutrition, and non-communicable diseases. The great initiative taken by WHO to improve women's health by constantly leveraging the support for the launch of innovative applications with high security is all set to create scope for the growth rate of the women's health app market during the forecast period. The penetration of the Internet of Things is greatly influencing the market's growth rate. The health applications are connected through the internet and focus on improving women's health by tracking the information given by the user. In today's world, women are taking much care during pregnancy and want to keep track of fetal growth. Pregnant women mostly need to have mental wellbeing and regular exercise with a proper diet to avoid many risks during this time. Many apps provide regular online exercise, yoga, and meditation sessions that help them pay attention to their health.

MARKET RESTRAINTS

Growing concern over privacy as there is an increasing number of cyber threats using the latest technology is limiting the growth rate of the women's health app market.

These applications need privacy details for gathering appropriate information, respectively, where the chances of a data breach are very high, due to which many women are facing privacy-related concerns about installing and using these applications at a higher level. However, the standard regulations implemented by government authorities over the safety of the women who are using the applications through various frameworks can regularize the cyberattacks and provide high safety for the women.

Women in rural areas mostly ignore the importance of regularly checking on their health condition. Lack of internet connectivity and reluctance to adopt new changes like telemedicine and others due to less knowledge of the usage may impede the growth rate of the women's health app market. Market key players are looking forward to spreading awareness among adults aged above 13 years over the importance of using women's health applications to track their periods, ovulation, and other aspects of wellbeing so they can overcome the challenges in the foreseen years.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Women's Health App Market Analysis By Type

The menstrual health segment is leading with the largest share of the women's health app market. Menstruation is the most common thing for every woman above 13 years of age, and it is highly important to take good care of both physical and mental health to lead a healthy life. Increasing progress in installing health applications among women to be aware of and avoid risk factors due to the menstruation cycle will eventually level up the market's growth rate throughout the forecast period. According to the WHO, there are 1.8 billion women who are menstruating in the global population every month. The pregnancy tracking & postpartum care segment is gaining huge traction over the growth rate during the forecast period.

Global Women's Health App Market Analysis By Modality

The smartphone modality segment has been ruled by the dominant share of the market for the past few years and is expected to continue the same flow during the forecast period. The growing number of smartphone users in every corner of the world is anticipated to showcase huge opportunities for the market. People are more inclined to adopt new lifestyle changes like food habits and continuous track of their health using mobile applications, which is especially high among women, which is a positive factor for the market's growth rate.

REGIONAL ANALYSIS

North America is ruling with a significant share of the women's health app market. The demand for health applications is rapidly changing, and the daily download of the applications is surging day by day. For instance, according to recent reports, the demand for women's related applications has surged dominantly from 2019-2023. On average, nearly 1Mn downloads per day in 2023 were noticed, which is a very big achievement for the key players to grow in the coming years. Penetration of the fastest internet connectivity, like 5G and 6G, is attributed to bolstering the growth rate of the market. Also, the growing incidences of life-threatening diseases like breast cancer and others are activating the need to take proper care in eating habits and regular exercise. These applications are finding a way out to showcase the precautions and prevention methods of such diseases, which is boosting the market's growth rate.

Asia Pacific region is likely to reach the highest CAGR by the end of 2029. The presence of most populous countries like India and China is emphasizing the opportunity to create growth opportunities for key market players. Emerging countries are making efforts to launch innovative applications in favor of women's health transformation and to create awareness to maintain proper health by getting information from various sources. In China, breast cancer is becoming a serious concern among women, where more than 17.5% cases of overall cancer cases were reported to be breast cancer patients. Therefore, the rising severity of women suffering from various diseases is accelerating the growth rate of the market in the Asia Pacific region.

The growing prominence to adopt new technological developments and growing investments on developing various applications for the feasibility of the women's health with high data privacy concepts is outraging the growth rate of the women's health app market in Europe.

Latin America and Middle East & Africa women's health app market is anticipated to grow steadily in the foreseen years.

KEY PLAYERS IN THE GLOBAL WOMEN'S HEALTH APP MARKET

Companies playing a prominent role in the global women's health app market profiled in this report are Apple Inc., FemTec Health, Flo Health, Inc., DOT (Cycle Technologies), Fitbit, Inc., Kindbody, Wildflower Health, NURX Inc., Ava, via health, Withings, Google Inc., Clue App, Natural Cycle, Maven Clinic, Nabla Care, Glow, Inc

DETAILED SEGMENTATION OF GLOBAL WOMEN'S HEALTH APP MARKET INCLUDED IN THIS REPORT

 This research report on the global women's health app market has been segmented and sub-segmented based on by type, modality & region.

By Type

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• Fitness & Nutrition
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• Menstrual Health
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• Pregnancy Tracking & Postpartum Care
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• Menopause
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• Disease Management
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• Others

By Modality

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• Smartphone
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• Tablet
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• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa