Whole Grain Foods Market

Global Whole Grains Foods Market Size (2024 to 2032)

The Global Whole Grains Foods Market size is expected to reach USD 4.2 billion by 2024, and USD 5.66 billion by 2032, with a CAGR of 3.8% over the forecast analysis period 2024 to 2032.

Current Scenario of the Global Whole Grains Foods Market

Whole Grains Foods Market is expected to gain immense momentum in the coming years due to increasing consumer health awareness. There are different variations in the global whole grain foods market depending on the variants and applications. Bakery products, one of the segments analyzed in the report, are expected to grow at a CAGR of 3.5% to reach USD 27.1 billion by the end of 2032. After an early analysis of the business implications of the pandemic and its induced economic crisis, the growth of the breakfast cereal segment is readjusted to a revised CAGR of 4.4% for the next 7 years. This segment currently represents 27% of the world market for whole-grain foods.

With the increased consumption of ready-to-eat processed food, there exists an opportunity for the whole grain foods market. Also, rising urbanization, population growth, availability of a wide range of products with multiple alternatives such as genuine, awareness of chronic diseases, increased health consciousness, and a rise in disposable income all benefit the whole grain foods market.  

A few of the challenges that may impact the whole-grain foods market growth are the rules and regulations placed by governments on the agriculture sector, it may include the import-export rules as well. The high cost of whole-grain goods is likely to present a challenge to the sector's growth. The whole-grain foods business is projected to experience issues in the future due to a lack of awareness. Unpredictable raw material pricing and the influence of uncertain weather conditions on raw materials can also produce itself as a challenge to the market growth.

MARKET DRIVERS

Whole grains can be eaten whole or processed into flour, and they contain all portions of the seed, including bran, germ, and endosperm. When compared to other grains, these are better providers of fibre and other vital minerals like iron, folate, B vitamins, selenium, potassium, and magnesium. These can be found in single items like brown rice or as ingredients in foods like whole-wheat flour in bread. The global population's growing awareness of the dietary importance of whole grain and high fibre foods is fueling the expansion of the whole-grain foods market. Increased consumer awareness about the adverse effects of diets high in processed foods, as well as a shift in consumer preference toward wholesome and nutritious food habits to support digestive and cardiovascular health, are driving the expansion of the whole-grain foods market. The market for whole-grain foods is being influenced by increasing promotional activity and the availability of goods with superior tastes and flavours. Furthermore, rising urbanisation, population growth, availability of a wide range of products with multiple alternatives such as genuine, awareness of chronic diseases, increased health consciousness, and a rise in disposable income all benefit the whole-grain foods market. Furthermore, during the projected period, product developments and new product launches provide profitable prospects for whole-grain foods market participants. These factors are anticipated to propel the global Whole Grain Foods Market growth.

MARKET RESTRAINTS

The high cost of whole-grain food items is likely to limit the expansion of the whole-grain foods sector. In the forecast future, the whole-grain foods market is expected to face challenges due to a lack of awareness. Another restraint that may hamper the market growth are the trade laws imposed by certain countries. This will set off a chain reaction due to which the costs of whole-grain will increase and consumers may not be ready to spend their money on the subsequent end products. The market's expansion can also be hampered by unpredictable raw material prices and the effects of uncertain meteorological conditions on raw materials. These are holding back the Whole Grain Foods Market's growth.

REPORT COVERAGE

DETAILED SEGMENTATION OF GLOBAL WHOLE GRAIN FOODS MARKET  INCLUDED IN THIS REPORT    

This research report on the global Whole Grain Foods Market has been segmented and sub-segmented based on Type, Application, & region.        

Global Whole Grains Foods Market Analysis By Application

• Supermarkets/Hypermarkets
• Online/E-Commerce
• Independent Retail Outlets
• Others

Global Whole Grains Foods Market Analysis By Type

• Cereals
• Bakery Products
• Flour
• Others

REGIONAL ANALYSIS

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

The whole-grain foods market in the United States was estimated at USD 12 billion in 2023. Currently, the country represents a 26.98% share of the world market.

In Europe, Germany is expected to grow around 1.9% CAGR, while the rest of the European market (as defined in the study) will reach USD 12.1 billion by 2032. China, the world's second-largest economy, is expected to reach an estimated market size of US $ 12.1 billion in 2032, with a CAGR of 6.8% through 2032. Other notable geographies include Japan and Canada, each of which is which projects a growth of 1.2% and 2.9% respectively during the 2024 to 2032 period.

Driven by nations like Australia, India, and South Korea, the Asia Pacific Whole Grain Foods Market is relied upon to contact USD 8.1 billion by 2032, while Latin America will develop to a CAGR of 6.8% during the investigation time frame.

In the worldwide market, the United States, Canada, Japan, China, and European nations will lead the business with considerable portions. These local business sectors speak to a joined market size of USD 2.7 billion every 2020, which will arrive at an extended size of USD 3.8 billion before the finish of the estimated time frame. China will keep on being one of the most powerful of this gathering of local business sectors.

KEY PLAYERS IN THE GLOBAL WHOLE GRAIN FOODS MARKET 

Key Players In Whole Grain Foods Market are Cargill, Cereal Ingredients (CII), Flowers Foods, Hodgson Mill, Kellogg, Allied Bakeries, Bob’s Red Mill Natural Foods, Food For Life, General Mills ,Grain Millers, Mondelez International, Nestlé, Quaker Oats.

 RECENT HAPPENINGS IN THE MARKET

• Breakfast cereal maker Kellogg's launched its new Five Whole Grain Muesli in Australia, which is the first muesli formulation on the market to contain all five whole grains - oatmeal, wheat, barley, triticale, and rye, according to the company.
• Hodgson Mill added 18 innovative products to its wide range of whole-grain foods in 2015. Super grains like sorghum, quinoa, and Kamut® Khorasan wheat are now offered as single, pure, high-quality items, as well as formulated in & easy side dishes and hot new cereal.
• Flowers Foods, Inc. (NYSE: FLO), producer of Nature's Own, Dave's Killer Bread, Wonder, Tastykake, and other baked goods, announced organizational structure changes intended to put more emphasis on brand growth, product innovation, and improvement of pastry operations.
• General Mills announced that it will become the first major food manufacturer to make all of its Big G breakfast cereals with whole grains. This improvement alone will increase the number of servings of whole grains per year for Americans by more than 1.5 billion without the extra calories.