Wheat Protein Market

Wheat Protein Market Growth and Forecast (2023-2028):

Wheat Protein Market size was at USD 2.69 billion in 2023 and is anticipated to reach USD 3.47 billion by 2028 , with a steady CAGR of 5.20%

Wheat Protein Market Overview:

Wheat protein is a natural protein derived from wheat and wheat flour by removing starch, and it contains a high protein content. Wheat protein contains 75 to 90% protein and has been used in various industries. Wheat protein has been continuously used in the baking industry as an ingredient, providing viscoelastic properties and resistance to baked goods.

Recent Developments in Wheat Protein Industry: 

• In January 2018, Cargill announced that it would convert its Krefeld plant in Germany from the corn processing plant to the wheat plant as part of the innovative new strategy of producing new forms of sustainable fuels, packaging, and new food products.

• In August 2019, Cargill has invested an additional USD 75 million in PURIS, the largest North American producer of pea protein. This investment allows PURIS to more than double its pea protein production using an existing 200,000 square foot facility in Dawson, Minnesota. This investment will allow PURIS to meet the increasing demand for its main proteins, starches and pea fibers developed and produced thanks to its unique, vertically integrated and transparent supply chain.

• MGP Ingredients Inc. (Atchison, KS) has released a new soy and whey protein alternative called Optein for post-workout muscle recovery formulations. The lightly hydrolyzed wheat protein boasts a content of more than 90% protein content and is rich in peptide-bonded glutamine. In addition to boosting muscle recovery, the company says Optein's higher glutamine content prevents fatigue and the "overtraining syndrome" in athletes, promotes healing in sick patients, and restores glycogen in the body.

REPORT COVERAGE:

Wheat Protein Market Drivers and Restraints:

The main factors driving market demand for wheat protein include a growing consumer base for meatless diets.

Increased wheat consumption is associated with various health problems, such as an increased risk of cancer and osteoporosis. Other meats contain a large number of toxins and saturated fat. In addition, meat consumption is also associated with a shorter life expectancy and the development of type 2 diabetes. Due to these factors, health-conscious consumers choose to adopt the use of food products that contain wheat protein, and this factor is currently one of the main elements of market demand today.Furthermore, weight control has always been considered a significant problem in the population. Still, in recent times it has become an epidemic, and the level of obesity has doubled in the past 30 years. In 2014, more than 2.0 billion adults were overweight, and among this population, more than 650 million were obese. According to the National Institutes of Health, weight and obesity combined are one of the leading causes of death in the U.S., an estimated 300,000 people died due to this cause. This factor has led consumers across the country to turn to healthier alternatives, and wheat protein is the preferred choice of the population. These factors are primarily responsible for the increasing demand for wheat protein today.

Moreover, the high demand for wheat protein from the cosmetic industry due to the presence of gluten that acts as emulsifiers is another crucial factor that complements the growth of the market today.

The use of hydrolyzed wheat proteins in cosmetic items such as lipsticks, fillers, and powders is also expected to complete the growth of the wheat protein market, where the cosmetic industry plays an important role.

However, the adverse effects associated with the consumption of gluten, such as intestinal damage, digestive problems, and others, prevent part of the population from consuming foods infused with wheat proteins, which is an essential factor that hinders the market growth. Furthermore, the preference for meat and low health awareness in developing countries is another factor that severely restricts the wheat protein market. Also, a limited supply of wheat for protein extraction is supposed to hamper the market growth. Developing countries are anticipated to accelerate market growth in the coming years due to various expansion opportunities for manufacturers operating in this area. Besides, increased consumer awareness of the several nutritious foods and beverages containing wheat protein in emerging countries is supposed to spur market growth in the coming years.

Wheat Protein Market Segmentation:

By Product:                       

• Hydrolyzed Wheat Protein         

• Textured Wheat Protein              

• Wheat Protein Isolate   

• Wheat Gluten  

By Application:               

• Meat Analogs   

• Processed Meat              

• Nutritional Bars & Drinks              

• Pet Food             

• Bakery & Snacks              

By Form:              

• Dry        

• Liquid                   

Wheat Protein Market Regional Analysis:

• North America

• Europe

• The Asia Pacific

• Latin America

• Middle East and Africa

The global Wheat Protein market has been characterized on the basis of geography in four regions, namely North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa. The North American wheat protein market generated more than $ 810 million in 2017. A busy lifestyle and busy work hours, primarily in the United States and Canada, stimulate consumption of RTE food products, supporting regional growth. The change in diet leads to increased adoption of vegan food products for nutritional gains. Increased awareness among health-conscious consumers of the health benefits is increasing the demand for organic nutritional supplements for products with a high concentration of wheat protein.

The European market is expected to record more than 4.1% of TCAC through 2024. The increased use of products in cookies, cakes, bread, and other baked goods is driving prospects for the wheat protein market. The growing demand for plant-based food products due to nutritional benefits is driving the Wheat Protein market growth. Germany, France, and the United Kingdom are key countries that contribute a significant part of revenue due to better adoption of organic products, stimulating the size of the industry. The rising health attentiveness has improved the use of vegan raw materials in cosmetic and personal care products. Nutritional gains, chemical-free materials, and a large consumer base are key factors driving the expansion of the global wheat protein market.

Impact of COVID-19 on Wheat Protein Market

The COVID-19 pandemic has resulted in a standstill across the world, resulting in a reduced supply chain and challenges related to food intake. As external dining has always generated the highest margin, this will have an immediate impact on the income statement. Agricultural production declined, supply chains are disrupted, mainly due to rapid changes in behavior and consumer demand. Once the situation begins to normalize, it is unlikely to be enough to cover lost sales in the coming days. Due to the global economic downturn, the food and beverage sector will face adverse effects.

Wheat Protein Market Key Players

1. Manildra Group

2. Cargill

3. ADM

4. Tereos Syrol

5. Roquette

6. MGP Ingredients, Inc

7. Permolex

8. Chamtor

9. Crespel & Deiters GmbH

10. Crop Energies

11. Sedamyl