Watermelon Seeds Market

Global Watermelon Seeds Market Size (2024 to 2032)

The global watermelon seeds market was valued at USD 1.44 billion in 2023 and is anticipated to reach USD 1.59 billion in 2024 from USD 3.50 billion by 2032, growing at a CAGR of 10.36%  during the forecast period from 2024 to 2032.

Market Overview

The increased demand for products will increase the number of cases of obesity and associated health issues, including heart disease due to unhealthy eating habits and a sedentary lifestyle.

The seeds of watermelon contain vital nutrients such as proteins and amino acids. These also contain omega 3 and-6 fatty acids and vitamins. Furthermore, increased awareness of the benefits of foods, such as asthma prevention, decreased blood pressure levels, and improved digestion and skin feeding drive demand for dietary supplements.

Thus, increasing the demand for organic, gluten-free, and non-GMO food products is expected to fuel market growth. Watermelon seeds have low calories and fat; therefore, they are widely used in several seed-based food products, which is also likely to augment the product demand. Moreover, the product is used as a fat substitute in the preparation of foods, such as bars, juices, dietary supplements, and so on.

Market Drivers and Limitations

The Watermelon seeds market size is exponentially expanding owing to the following:

• Increasing customer adoption.

Restraints of the Watermelon seeds market can be –

• Strict safety and protection rules.
• High set-up cost.

Opportunities of the Watermelon seeds market can be

• Increased penetration of e-commerce through the vertical sector.

Market Growth

Increasing demand is, therefore expected to fuel market growth for natural, gluten-free, and non-GMO food products. Watermelon seeds contain little calories and fat; therefore, they are used widely in several food products based on grains, which is also likely to increase the demand for the product. However, in the preparation of foods, such as bars, juices, vitamins, etc., the material is used as a fat substitute.

It will also have a positive effect on the growth of the company. On the other hand, it is anticipated that the availability of alternatives that could provide the same health benefits and are relatively cheaper would impede the growth of this industry. The broad application scope in food and nutraceutical markets will, however, support growth.

Superfood seeds are gaining popularity in the global market because they are high in nutrients, essential acids for fatty substances, proteins, fiber, and various vitamins and minerals. Watermelon seeds are also an excellent source of magnesium since in just 4 grams of serving, they contain 21 mg of magnesium. Thanks to their different health benefits, such as decreasing insulin resistance, lowering blood cholesterol, and improving cardiac health, the demand for squid seeds is also growing. Demand for watermelon seeds comes most from the North American and European markets in the international watermelon seed industry.

Research Methodology

Market research involves studying market trends and growth patterns and understanding the influence of variables like macro and microeconomic conditions and geopolitical and demographic conditions on the market value and market dynamics. 

The research methodology used to calculate and forecast the Watermelon seeds market began by collecting information on the market key player's sales using multiple sources via secondary research. Supplier offers have been considered in order to identify market segmentation.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Watermelon Seeds Market By Type

The seed market is divided into raw, roast, and dried seeds, depending on the type. In 2018, the natural product type segment had the largest market share. Fresh watermelon seeds are widely used in the food industry as a fat substitute. The section will be driven by a high demand for fatty cookies, wafers, bread, and other snacks.

Most food producers use raw watermelon seed flour as a fat replacement to reduce its fat content due to its high nutritional value, which can further boost demand. Due to the increased understanding of the health benefits of consumption, the roasted consumer category segment is projected to be the fastest CAGR from 2021 to 2026.

Global Watermelon Seeds Market By Distribution Channel

The industry is divided into offline and online based on the distribution channel. In 2018, the offline distribution channel segment represented the world's largest share. The category is driven by the availability of a range of products from various brands at reduced prices. However, the number of organized retail outlets, such as hypermarkets, supermarkets, etc., is expected to increase product sales offline.

Nevertheless, in the forecast period, the online distribution model is anticipated to record 6.6% CAGR. The increased popularity of e-commerce sites such as Amazon is the main driving force in the market. The increased number of Internet and smartphone users worldwide also will have a positive effect on the growth of the market.

REGIONAL ANALYSIS

In 2018, North America was the biggest regional market and is expected to remain dominant during the entire forecast period. In particular, because of the growing vegan population and the presence of several major companies in the country, the United States is the biggest consumer in the regional market. The most rapidly growing demand is predicted in the Asia-Pacific from 2019 to 2024. Increased health awareness, accessible income for customers, and improved living standards were key factors in the improved demand for products in the area. Furthermore, APAC will boost product sales in a rapidly expanding eCommerce sector.

KEY MARKET PLAYERS

Bayers, Esmeralda Seed, Vilmorin & Cie, Syngenta, Origene Seed, Rizhao Golden Nut Group, Qiaqia FOod, Tokita Seed, and Hazera are some of the leading players in this market. To expand their product portfolio and global reach, the majority of these businesses have adopted various business strategies such as M&A and alliances. Vilmorin & Cie, Inc. fused Genica Research Corp in February 2016 with Instance.

KEY HIGHLIGHTS OF THE GLOBAL RESEARCH REPORT

• This report provides a detailed quantitative analysis of the current market and estimates for the years 2019-2024, which help identify the prevailing market opportunities.
• Important changes in market dynamics.
• Report and evaluation of recent developments in the industry.
• Competitive intelligence helps to understand the competitive scenario in geographical regions.
• The key players in the market are described in detail in this report, and their strategies are analyzed in-depth to understand the competitive advantage of the market better.

DETAILED SEGMENTATION OF THE GLOBAL WATERMELON SEEDS MARKET INCLUDED IN THIS REPORT

This research report on the global watermelon seeds market is segmented and sub-segmented into the following categories.

By Type

• Raw
• Roasted
• Dried

By Distribution Channel

• Offline
•  Online

By Region

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa