The size of the global water filters market is expected to grow at a CAGR of 8.6% from 2024 to 2029 and be worth USD 24.41 billion by 2029 from USD 16.16 billion in 2024.
Water filters are majorly used to purify water from dangerous substances, pathogens, microorganisms, and other dissolved solids and to make it suitable for drinking. Nan Yang Technology College in Singapore newly created a several-functional water filtration membrane. This latest water filter technology restored the normal polymer-based water filtration membranes with titanium dioxide high technology. According to the UN and the WHO, every 21 seconds a child and close to 3.5 million humans die annually in emerging countries owing to the diseases transmitted by water that are caused by drinking polluted water.
The global water filters market has been experiencing steady growth over the past few years and this trend is likely to continue during the forecast period as well. The demand for water filters was never down and is expected to increase further in the future days owing to the increasing pollution, aging infrastructure and contaminants in their water sources. The scenario in the developing economies is terrible owing to a lack of fresh water, an increase in pollution, and a quick escalation in population. For instance, WHO says an estimated 2.2 billion people lack access to safely managed drinking water services. Hence, advancement in the prevalence of waterborne disease highly boosts the call for water filter trends, all around the world. Diminishing the quality of water is a major health problem. It poses high risks to health causing different water-borne diseases. As per the estimations of the United Nations, an estimated 1.8 billion people drink water that is impure worldwide, which also results in a considerable number of deaths each year. The decreasing water quality is an output of dumping untreated waste, chemicals, pesticides, and garbage from industries, agriculture, and municipal corporations into ponds.
The awareness among people of waterborne diseases such as cholera, typhoid, and gastrointestinal infections has considerably in the recent past and is leading to the increasing demand for safe drinking water. As per the statistics of the Centers for Disease Control and Prevention (CDC), unsafe drinking water causes 485,000 diarrheal deaths each year globally. With constant enhancements in lifestyle and rising health worries, safe drinking water has risen as a necessity. In developed and rising economies, a considerable amount of the population is still consuming polluted water and giving rise to water-borne diseases. However, people’s understanding of the importance of associating with consuming safe drinking water to avoid waterborne diseases is increasing and likely to result in the increasing demand for water filters.
Consumers are earning the capacity to afford water filtration systems and are willing to invest to gain access to safe and clean drinking water with the growing disposable income, which is resulting in the increasing demand for water filters. For instance, the World Bank says that the global gross national income per capita rose from USD 10,251 in 2010 to USD 11,580 in 2020. In the recent past, it has been noticed that consumers have been prioritizing preventative healthcare measures and are willing to pay for products that can contribute to their well-being, including water filters, with the increasing purchasing power. Nevertheless, with rising per capita income in these regions, consumption of purified water is increasing considerably, which is leading to the double-digit CAGR of the water filters market.
Offering safe and pure drinking water has been one of the key objectives for many governments worldwide, and they have been taking numerous measures in terms of initiatives and regulations to fulfill these objectives. For instance, the Safe Drinking Water Act (SDWA) in the United States has given standards for water quality and mandates regular monitoring and testing in order to protect the health of the public. In the same way, the Water Framework Directive (WFD) by the European Union has established environmental objectives for surface water bodies and groundwater to gain promising ecological status. Due to the growing prevalence of waterborne diseases and contaminants, many governments have taken water quality management as a priority. For instance, the Indian government announced an initiative called the National Water Quality Monitoring Program (NWMP) to monitor and improve water quality. The Chinese government launched the Water Ten Plan with strict regulations with the objective of addressing increasing water pollution and ensuring the quality of drinking water.
The water purifiers based on UV & gravity sector are estimated to experience a reduction in the development of the water purifier business during the outlook period, as UV water purifiers are not very efficient and price-effective when compared to RO water purifiers that escalate their adoption in low-income people. Purifiers having Wi-Fi technology fit into them and filter pitchers have been introduced in the industry. The business players are estimated to introduce more innovative products & solutions to boost the increase in the call for potable water.
In addition to the above factors, the growing water waste from industrial and agricultural industries, increasing urbanization that is resulting in increased water pollution, aging water infrastructure requiring filtration solutions, and rapid expansion of the residential housing sector are contributing to the growth of the water filters market. The growing adoption of water filtration in commercial establishments, rising concerns about microplastics and pharmaceuticals in water, the availability of portable and convenient filtration devices and the growing instances of water scarcity and drought are promoting the demand for water filters and favoring the global market growth.
The cost barrier of UV filters is troubling many people worldwide to employ such water filtering solutions. UV water filters are priced comparatively higher than the other options, such as activated carbon or reverse osmosis systems. In countries with a vast population of lower-income households, the adoption of UV filters is very low due to these higher prices. For example, the average price of UV water filter systems has a range between USD 200 to USD 1000 and more and various factors such as brand, capacity and additional features are affecting the prices of these products. Along with the initial purchase cost, the UV water filtration systems require regular maintenance and give maintenance expenses over time. Considering the costs involved with UV filtration systems, consumers are being hesitant to buy and maintain such products at home due to their affordability issues.
Poor awareness about water quality issues in some regions, reliability issues with water filter products, infrastructure challenges for installing filtration systems and skepticism about the effectiveness of water filters are further impeding the growth of the water filters market.
Demand for energy has declined with the huge economic contraction that followed the global COVID-19 epidemic. Even before that took place, the economic slowdown had hindered expansion in worldwide energy consumption at 0.6% in 2019, in comparison with a medium expansion of close to 2% per year1 in the past 20 years. An IEA2 study estimates a drop in global energy demand of 5% and a corresponding drop in demand for oil and gas of 9% and 4%, respectively, by the end of 2020. With excess supply, the energy market Energy is currently at a historically low level. A drop in global demand for coal and electricity slowed the rally, followed by oil and gas.
Fossil fuels that were already under pressure from low prices induced by surpluses were further affected by prolonged lockdowns that have caused people to work and learn from home and use less road or air transport. Brent, which had slumped since June 2014 and more sharply since September 2018, hit a 19-year low in April 2020 before picking up slightly. The price of natural gas from Henry Hub has been falling since September 2005 and has remained below US $ 2 for much of 2020. Millions of people have lost their jobs, homes, businesses, or savings. The main change brought about by the pandemic has been an increased dependence on digital platforms. All of this affects electricity consumption, fuel consumption, and emissions. Some believe these direct impacts on energy use, mobility, and the environment are unlikely to last, while others say they could trigger a global transition to a low-carbon, low-carbon economy. For oil and gas companies, whose bottom line has already been affected by low fuel prices, this means taking all necessary steps to survive, including decisions to continue, cancel, postpone or terminate. Reduce investments in low-carbon technologies.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2029 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2029 |
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CAGR |
8.6% |
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Segments Covered |
By Technology, Type, Media Type, End-User and Region |
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Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, Asia-Pacific, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Eaton Corporation (US), Suez Water Technologies & Solutions (France), Veolia (France), Dow Water & Process Solutions (US), Evo Qua Water Technologies (US), Mann-Hummel (Germany), Pall Corporation (US), Pentair PLC (UK) and Lydall Industrial Filtration (US) |
The RO purifiers segment led the water filters market in 2023 and held for 41.9% of the worldwide market share. The domination of the RO purifiers segment in the global market is expected to continue during the forecast period. The growing demand for RO purifiers from regions such as South Asia and the Middle East is majorly contributing to the expansion of the segment in the global market. Technological advancements such as smart RO purifiers with IoT capabilities and modular designs are further propelling the growth of the RO purifiers segment in the worldwide market.
The gravity purifiers segment is another major segment and captured a substantial share of the worldwide market in 2023 and predicted to grow at a healthy CAGR during the forecast period. The growth of the gravity purifiers segment is majorly attributed to the cost-effectiveness nature of these purifiers. The rising adoption of gravity purifiers among the urban households is also promoting the expansion of the gravity purifier segment.
The reverse osmosis segment had 38.5% of the worldwide market share in 2023 and the lead of the segment is anticipated to continue throughout the forecast period. The growth of the reverse osmosis segment is driven by the convenience, cost-effectiveness and the ability of reverse osmosis water filters to customize filtration solutions based on specific water quality needs. The adoption of reverse osmosis water filters is high in regions such as Asia and North America owing to the high levels of groundwater contamination.
The activated carbon filters segment is predicted to hold a considerable share of the global market during the forecast period due to factor such as increasing popularity of point-of-use filtration solutions for residential and commercial applications and growing concerns about chemical contamination in water sources.
The single and dual phase segment is the leading segment and occupied 40.9% of the worldwide market share in 2023. The ability of providing versatile solutions suitable for both residential and commercial applications by the single and dual phase water filters is one of the major factors behind the domination of the single and dual phase segment in the global market. The rapid adoption of smart filtration technologies such as IoT-enabled filters that monitor water quality in real-time is further boosting the growth rate of the single and dual phase segment.
The multimedia and cartridge segments each accounted for a considerable share of the global market in 2023 and are predicted to perform well during the forecast period.
The municipal segment accounted for 45.9% of the global market share in 2023 and emerged as the dominating segment by end-user in the global market. Technological advancements and growing investments in water infrastructure projects such as desalination plants and wastewater treatment facilities are contributing to the growth of the municipal segment in the global market.
China and India, with their huge population together with the lack of hygienic infrastructure, offer huge untapped markets. This acts as a significant expansion driver for the market. Water purifiers are widely segmented under two sectors online and offline. While online water purifiers need electricity for their work, offline systems function without it. To better understand what makes up water treatment five common categories can be explained. When the word water treatment is employed most individuals will think of municipal water treatment facilities as it is from these entities that many individuals around the globe get most of the water they utilize on an everyday basis. Offline systems which are non-electric, are estimated to escalate market penetration in the rural markets owing to their lower prices. Business participants are foraying into low-price water treatment solutions and devices involving offline water purifiers that are targeted at low-income customer groups.
Asia-Pacific was the biggest market in 2023, as the region has close to 60% of the population of the globe including China, India, Vietnam, Thailand, Indonesia, Philippines, and Macau as the rising markets. The global water purifier market is very competitive in the Asia Pacific region. Worldwide brands work hard to deliver good value propositions and effective marketing plans of action. Asia-Pacific led the worldwide market and is estimated to showcase a fast expansion based on worth during the foreseen period due to the developing commercial segment, increasing preference for clean water, and government initiatives. China is the biggest market for water purifiers in Asia-Pacific. The key factor which has driven the China market is the rising economy, growing domestic players, and rising export, and import business in China.
Companies playing a significant role in the global water filters market include Eaton Corporation (US), Suez Water Technologies & Solutions (France), Veolia (France), Dow Water & Process Solutions (US), Evo Qua Water Technologies (US), Mann-Hummel (Germany), Pall Corporation (US), Pentair PLC (UK) and Lydall Industrial Filtration (US).
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