Vitamin Fortified and Mineral Enriched Food And Beverage Market

Global Vitamin Fortified and Mineral Enriched Food & Beverage Market Size (2024 to 2029)

The global Vitamin Fortified and Mineral Enriched Food and Beverage Market size is expected to be worth US$ 72.08 billion in 2024, and it is estimated to reach a valuation of US$ 101.66 billion by the end of 2029, expanding at an annual compound rate of 7.12% between 2024 and 2029. Vitamin Fortified and Mineral Enriched Food and Beverage market is attractive because the target group does not need to change the diet, but it can be implemented by the food industry and reaches many consumers through retail.

Vitamin Fortified and Mineral Enriched Food and Beverage is the process of adding to foods that are well known as essential traces and vitamins or micronutrients. Vitamin-fortified foods are supplemented with minerals to help replace nutrients lost during storage and manufacturing. Vitamins and minerals are increasingly used in the manufacturing process for products such as cereal-based products, infant formulas, nutritional foods, dairy products, beverages, and dietary supplements. Advances in technology and increased awareness among consumers around the world have increased the focus on healthy diets and the importance of foods fortified with vitamins and minerals as essential sources of nutrients. Mineral edible foods fortified with vitamins and concentrates have medicinal properties that provide a healing effect independent of the necessary nutrients every day. They help the human body build a resistance system to common diseases. The global market for Vitamin Fortified and Mineral Enriched Food and Beverage is expected to show high growth due to increased demand for nutrients from the world population.

REPORT COVERAGE

Market Drivers

The group of fortified products worldwide led mainly to grains with higher amounts of nutrition. The need for these products has increased in recent years as awareness of healthy lifestyles increases. The fortified food industry has been seeing strong growth in the past years due to the increased consumption of vitamin-fortified items. Health problems associated with an increased incidence of diseases are vital drivers of strengthening the food industry worldwide. Consumers are motivated to spend more on healthy food due to increased consumer disposable income. This factor is supposed to boost vitamin fortification and augment the mineral fortified food and drinks market during the outlook period. They help the human body build a resistance system to common diseases.

Consumers who traditionally prefer supplements are now turning to this edible for health benefits. This type of buying behavior is supposed to boost overall industry demand in the near future. The Vitamin Fortified and Mineral Enriched Food and Beverage market tends to consume these products on a busy daily schedule, as consumers are increasingly concerned about their health, primarily among people. A wide variety of foods is served and depends on the region, consumer tastes and availability. The factors responsible for industrial growth include a variety of programs related to health-versus-health complications, including strengthening to maintain a proper diet and micronutrient deficiencies and malnutrition. With growing awareness of nutrient deficiencies, including vitamin A, vitamin D, iron, and iodine, it is assumed to provide an excellent opportunity for market growth.

Organizations, including the WHO and Nestlé, acknowledge that there are restrictions associated with these nutritionally improved food elements. Nutrition beyond the required level tends to cause obesity and increased blood pressure. Denmark has issued a ban on certain products enriched with additional vitamins and minerals. These buying behaviors are presumed to offer golden opportunities in the near future. The world market for vitamin fortified and mineral fortified foods and beverages are classified by nutritional components including vitamin D, folic acid, iron and iodine. Ready-to-eat cereals, yogurt, milk, margarine, and other functional products contain vitamin D. Many countries are implementing milk fortification programs that are anticipated to boost overall industrial demand in the near future. Most fortified items include milk and dairy products, cereals, fats, oils, teas, and baby food. Strengthening foods containing vitamins helps women achieve their nutrition levels.

Market Restraints

The main factors inhibiting the growth of the world market for vitamin fortification and mineral concentrate in food and beverages are strict regulations in developing countries, as well as in several developed countries. Furthermore, the high costs of research and development activities related to these products are other factors that are suspected of slowing the growth of the target market to some extent.

Segmental Analysis

By Ingredients

• Vitamin
  • Vitamin A
  • Vitamin C
  • Vitamin D
  • Others
• Minerals
  • Iron
  • Iodine
  • Docosahexaenoic acid
  • Folic acid
  • Selenium
  • Copper
  • Zinc
  • Others

By Application

• Foods
  • Cereals and cereal based products
  • Confectionary products
• Beverages
  • Milk and dairy products
  • Juices
  • Fats and Oils
• Others
  • Flour and Rice
  • Tea
  • Infant formula

Regional Analysis

North America and Europe are important markets for strengthening and health products. The North American market for vitamin-fortified and mineral-fortified foods and beverages is expected to account for a large share of global market imports and remain dominant during the outlook period due to increased demand for healthy foods and functional foods. Increased consumer awareness and a better understanding of the immunity-enhancing properties of a proper diet and eating habits are some of the key factors driving regional growth in vitamin and mineral fortified food and beverage markets.

The Asia Pacific vitamin and mineral fortified food and beverage market is likely to record the fastest growth in terms of sales in the next decade. The Asia Pacific area is foreseen to be the fastest-growing market with countries like Japan and China, making it easy to market by smoothly introducing an improved variety as creativity increases with the packaging of dairy, ingredients and flavors.

Key Players in the Market

Major Key Players in the Global Vitamin Fortified and Mineral Enriched Food and Beverage Market are

• Ocean Spray Cranberries, Inc                     
• Abbott Laboratories                              
• The Coca-Cola Company                      
• PepsiCo                       
• General Mills, Inc        
• Campbell Soup                         
• The Proctor & Gamble Company                      
• H.J Heinz                     
• Philip Morris Companies                      
• Kellogg                      
• Hain Food Group Inc                   
• Land O’Lakes  

Recent Developments in Vitamin Fortified and Mineral Enriched Food and Beverage Industry

• October 2017: PepsiCo India Holdings Pvt Ltd, a local division of PepsiCo Inc., an American food and beverage company, launched one of its global brands, Energy Drink Sting, at retail outlets in India.
• In February 2017, Coca-Cola launched a drink containing dietary fiber in Japan.