The Global Virtual Tourism Market was worth US$ 7.94 billion in 2023 and is anticipated to reach a valuation of US$ 85.37 billion by 2032 from USD 10.34 billion in 2024 and is predicted to register a CAGR of 30.2% during the forecast period 2024 to 2032.
A virtual tour is a collection of panoramic photos that are stitched together to create a virtual experience of an area. This technology allows viewers to have an immersive exposure to a location, activity, or destination. Preschool & Childcare Virtual Tour, for example, or a 3D virtual tour for real estate. Many companies offering products and services in the worldwide virtual tour market are competing against one another to be competitive. They offer items that are both affordable and feature-rich. Some focus on SaaS-enabled cloud-based virtual tour platforms, while others offer web-based virtual tour platforms. Real estate brokers, photographers, businesses, and others are attracted to their well-designed and advanced featured items.
The tourism sector has reached a low point because of the COVID-19 pandemic. It will continue to suffer the consequences for a long time. Travel will triumph over post-pandemic concerns, necessitating the aviation and tourism industries' development of safer infrastructure and policies that ensure the safety of passengers. Travel booking websites, movies, blogs, and travel photography have all helped travel and tourism businesses expand their reach. People planning their next vacation list would find digital tools and content to be valuable sources of information. While remote tourism has always been a future topic in business forums, the world today, influenced by the COVID-19 epidemic, may now be ready to accept it.
Smart technology, such as virtual reality and robotics, not only improves other operational requirements like data collecting but also generates excitement around the organization, which can lead to great PR and brand positioning. This is backed up by an upsurge in VR patent filings in travel and tourism.
The virtual tour impacting psychological well-being (virtual tour experience to alleviate tension and anxiety during and after the epidemic) has also become a crucial market influencer. Furthermore, the global virtual tourism market growth is expected due to technological advancements, lower product costs, increased gaming and entertainment solutions, potential uses for virtual tours in healthcare, advanced headsets, and display units, 5G and other advanced networks, and potential uses for virtual tours in healthcare.
The principle of "try before you buy" is currently being used in the travel and tourist business. Travel and tourism companies are investing in augmented reality and virtual reality to improve the consumer experience. Using AR and VR technology, a variety of apps are being developed to allow clients to experience the real-time scenario of a place they want to book. Companies in the travel and tourism sector are investing in AR VR to improve their services and product offerings in order to provide tourists with a wonderful trip experience.
Often, the creator has a goal in mind and designs the tour accordingly. The user may not actually experience the real essence of the location. Moreover, virtual tourism does not bring in the same amount of money as a traditional tourist. Traditional tourism brings in a lot of money for the host site, and it's because of these profits that the areas even allow tourism. This is not the case with virtual tourism, as not everyone has access to the necessary digital surfaces. One major disadvantage of virtual tourism is that it requires less social interaction. The energy and many of the traits that make the event distinctive are missed by the traveler. Moreover, it is also very costly and requires good internet connectivity at all locations.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2032 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2032 |
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CAGR |
14.34% |
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Segments Covered |
By Product Type, Device Type, Application, and Region. |
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Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Google, Go Meta, Valve, Ximmerse, Samsung Electronics, Microsoft Corporation, Sony Interactive Entertainment, Oculus VR LLC, and Others. |
Most companies opt for cloud-based virtual tourism software since it offers benefits such as real-time updates which make work faster and easier, flexible pricing policy, enhanced cooperation, and easy data recovery.
The head-mounted display is the most immediately recognizable component of Virtual Reality (HMD). Visuals appeal more to humans, and thus the technology that separates immersive Virtual Reality systems from standard user interfaces is frequently the most bought.
Currently, real estate professionals are the ones mostly using virtual reality tours to give their clients a view of the entire property even when they are sitting far away from the place. However, gradually tourism is also picking up pace.
Over the forecast period, North America is the global leader in the creation of VR and AR-related travel and tourism jobs. Over half (57%) of VR and AR jobs in the tourism industry are in the United States and Canada. Walt Disney is a firm in the United States that continues to put a heavy emphasis on virtual reality and augmented reality. Because this organization is significantly invested in the experience economy, it now has 201 active and 112 closed VR and AR jobs to ensure that customer experiences are always improved.
During the lockdown period, The German National Tourist Board used Quest Rift headsets to take guests on virtual tours of Germany and parts of its Baltic and the North Sea beaches.
Due to increased investments in AR VR in travel and tourism in the Asia Pacific area, the region is predicted to develop at a high CAGR throughout the forecast period.
A virtual reality park was launched in Dubai in 2018 to provide tourists with virtual games and activities. Dubai is a major tourist attraction in the Gulf region, and it was the fourth most visited in 2017. During the forecast period in the Middle East and Africa, the new VR park and other similar developments are likely to boost demand for AR VR in the travel and tourist ecosystem.
Companies playing a prominent role in the global virtual tourism market include Google, Go Meta, Valve, Ximmerse, Samsung Electronics, Microsoft Corporation, Sony Interactive Entertainment, Oculus VR LLC, and Others.
By Product Type
By Device Type
By Application
By Region
Frequently Asked Questions
The global virtual tourism market is expected to grow with a CAGR of 30.2% between 2024 and 2032.
The global virtual tourism market size is expected to reach a revised size of US$ 85.37 billion by 2032.
Valve, Ximmerse, Samsung Electronics, Microsoft Corporation, and Sony Interactive Entertainment are top key players in the global virtual tourism market.
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