The size of the global vegetable puree market is expected to be worth USD 11.71 billion in 2024 and grow at a CAGR of 5.40% from 2024 to 2032 to achieve USD 17.84 billion by 2032.
Vegetable puree is a smooth and creamy blend of cooked vegetables created through the process of blending or mashing. It serves as a source of nutrients such as fiber, vitamins, and minerals. Vegetable puree proves to be an alternative for individuals of all age groups, ranging from infants to older adults. This is primarily due to its ability to retain the vegetables' intrinsic flavors, vibrant colors, and vital nutrients while being easily digestible. The utilized vegetables for creating vegetable purees include tomatoes, carrots, beetroots, pumpkins, peas, broccoli, and sweet potatoes. Whether used in soups, sauces, or stews or served as a side dish alongside main courses, vegetable purees offer not only a delicious taste but also serve as an increasingly favored means of enhancing one's diet, with nutrition and numerous health benefits.
The nutritional benefits that vegetable purees offer are an essential driver for market growth. These vegetable purees are made from a variety of vegetables and offer a dose of crucial nutrients like vitamins, minerals, antioxidants, and fiber. Through the process of pureeing, the cell walls and fibers are broken down, making these nutrients easier to digest and absorb. This makes vegetable purees a preferred choice for those who want to maximize their nutrient intake. Additionally, these purees are often lower in calories, which aligns with weight management goals and serves the increasing demand for various diets. Vegetable purees provide a range of nutrients that support health, help digestion, and have the potential to prevent chronic diseases. These nutritional and health benefits contribute to the vegetable puree market demand.
The vegetable puree market growth is rising significantly due to the increasing acceptance of veganism and the rising demand for plant-based foods. Vegetable purees provide a wholesome option as consumers prioritize ethical and sustainable eating alternatives. These purees offer lots of vitamins, minerals, and antioxidants without any additives produced by animals, making them the ideal complement to plant-based and vegan diets. Hence, vegetable purees are a convenient and delicious approach to support the growing demand for plant-based alternatives and hence promote the overall market growth.
The high cost is one of the major restraints on market expansion. Vegetable purees are costly to produce, process, package, and distribute, which significantly inhibits the market's reach. The complex processes involved in creating these purees, along with expenses for processing equipment, packaging materials, and quality assurance, can result in higher production costs. Consequently, this can lead to vegetable purees' retail prices being higher compared to the price of whole vegetables or other convenience foods. This attribute can majorly affect the adoption of vegetable purees and hence may decline the share of the market.
Another significant restraint on the vegetable puree market growth is the availability of fresh vegetables. Fresh veggies are readily available in the market, providing consumers with a direct, unprocessed option for meeting their nutritional demands. Fresh veggies may be preferred due to the increased nutritional value and a need for a more natural eating experience. Vegetable puree manufacturers have to emphasize the unique advantages they provide, like convenience, an extended shelf life, and the opportunity to introduce vegetables to various culinary applications beyond traditional consumption, to overcome this limitation. As consumers can opt for fresh vegetables over processed vegetable purees in markets, the demand for vegetable puree is decreasing considerably.
The drive for innovative and innovative vegetable puree products offers an appealing opportunity for market expansion. The market can capture consumer interest and adapt to shifting dietary preferences by pushing the boundaries of flavor combos, introducing functional ingredients, and exploring an array of textures. This opportunity is provided with further possibilities by the potential for customized blends, innovative applications, and unique packaging ideas. Vegetable puree manufacturers have access to specialized markets and raise consumer engagement through helpful marketing, collaborations, and a focus on specific dietary requirements, which can contribute to boosting the overall market growth in the upcoming years.
Also, the rising trend of health and wellness presents several growth opportunities for the vegetable puree market during the projected period. Vegetable purees effectively satisfy consumers' preference for convenience and nutritious food alternatives as they put more importance on healthy options. Health-conscious consumers can respond favorably to targeted marketing strategies highlighting the contribution of vegetable purees to supporting overall well-being and specific health objectives. Additionally, underlining the absence of artificial components and preservatives in vegetable purees fulfills modern consumer demands for clean labels. The market can position itself as the basis of the health and wellness trend, fostering sustained growth, by presenting vegetable purees as an effective and convenient means of attaining health objectives within busy lifestyles.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2032 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2032 |
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CAGR |
5.40% |
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Segments Covered |
By Type, Category, Application, And Region |
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Various Analyses Covered |
Global, Regional and Country Level Analysis; Segment-Level Analysis; DROC; PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
JBS S.A., Kraft Foods, BRF S.A., Astral Foods, Hormel Foods, Sisters Food, Waitrose, Wm. Morrison Supermarkets, Samworth Brothers, General Mills Inc and Others. |
By type, the tomato segment is ruling the vegetable puree market shares during the anticipated period. As tomato has a rich and tangy flavor, makes it a base ingredient for sauces, soups, stews, pasta, and many more dishes. Also, its red color provides an attractive appearance to recipes made with it. Additionally, they are a source of vitamins A & C and the antioxidant lycopene, which reduces the risk of cancer. These attributes are influencing demand for this segment. However, the carrot segment is deemed to grow at the fastest growth in the upcoming years. Owing to its applications in both savory and sweet dishes, it is a good source of beta-carotene and Vitamin A, crucial for vision and overall health. Hence, it is commonly used in baby foods and smoothies, which is boosting the demand.
By category, the organic segment dominates the market demand during the forecasted period. As organic vegetable puree is produced from natural vegetables that are grown and processed without any synthetic additives and chemicals, they are in great demand. At the same time, the conventional segment is expected to grow at the fastest rate during the projected period. Though conventional vegetable puree contains higher levels of different additives, it is more affordable than organic vegetable puree. This attribute promotes the demand for this segment.
By application, the sauces and dressings segment is anticipated to rule the vegetable puree market share during the projected period. They provide an easy way to use veggies in various culinary creations while improving the flavor, color, and nutritional content of dishes. Vegetable purees add distinct flavor and balance customers' needs for both taste and health, whether they are used as a base for pasta sauces, salad dressings, or condiments. Hence boosting the overall market growth. However, the baby nutrition segment is expected to grow significantly during the forecasted period. It is an adequate source of vitamins, minerals, and fiber, all of which are vital nutrients for babies. Additionally, the vegetable puree is an effective way to introduce babies to different flavors and textures, which is majorly influencing the shares of the market.
By region, the North American segment is anticipated to dominate the vegetable puree market shares during the forecasted period owing to the significant presence of the food and beverage industries and the rising demand for healthy and convenience foods due to busy lifestyles. This attribute promotes the adoption of vegetable puree in this region. However, the Asia Pacific region is deemed to grow at a healthy CAGR during the projected period. Vegetable purees fit very well with traditional dietary practices that emphasize natural, fresh ingredients, which are becoming increasingly essential for consumers and hence inducing more demand for them in this region.
Major key players in the global vegetable puree market are JBS S.A., Kraft Foods, BRF S.A., Astral Foods, Hormel Foods, Sisters Food, Waitrose, Wm. Morrison Supermarkets, Samworth Brothers, General Mills Inc and Others.
By Type
By Category
By Application
By Region
Frequently Asked Questions
The top key players in the market are JBS S.A., Kraft Foods, BRF S.A., Asreal Foods, 2 Sisters Foods, Waitrose, Wm. Morrison Supermarkets, Samworth Brothers, etc.
The North American region accounts for the largest vegetable puree market share.
The CAGR of the vegetable puree market is 5.40% during the forecast period
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