North America Fitness App Market

North America Fitness App Market Size (2023 to 2028)

The North American fitness app market size was worth USD 1.60 billion in 2023 and is forecasted to be growing at a remarkable CAGR of 25.43% between 2023 to 2028.

The Fitness APP market in North America is expected to be majorly driven by the factors such as increasing usage of fitness apps due to the growing demand for online fitness training and rising health & fitness awareness. The fitness app is a smartphone application that can be used on any mobile device and is widely used in various apps such as lifestyle management, wellness tracking, and others. Increasing inclination towards fitness and weight reduction and significant demand for constant health assessment will likely influence the fitness APP market. Consumers' emphasis on adopting a healthy lifestyle and growing demand for fitness apps are expected to accelerate market growth over the forecast period.

Recent World Economic Forum reports indicate that fitness and healthcare applications have risen by 46 percent, indicating positive market growth. The growing internet and smartphone utilization are projected to propel the market growth. Moreover, the rapid development of several market applications accelerates market growth. The recent Covid-19 period led to the nationwide lockdown, which led to the transition to virtual fitness from traditional studios and gyms. As COVID-19 started to affect the economy, the U.S. smartphone industry saw a 6% Y-O-Y decline in revenue in Q4 2020.

However, the lack of awareness among people in emerging markets in North America and the paid features is the main hindrance to the market fitness APP. Furthermore, the high cost of developing fitness apps and trackers requires higher investments which are predicted to be one of the restraining factors for market growth. The development of these applications necessitates an initial expenditure for technical upgrades, and evolving consumer tastes and techniques limit market growth. Cheaper alternatives have homogeneous functionality, restricting market expansion. The primary issue, such as a difficult navigational interface for users in the app and app stores, is more likely to hinder market growth. The fitness applications market must be creative to attract users, which can also restrain the market growth.

Impact of COVID-19 on the North America Fitness APP market:

The outbreak of the COVID-19 pandemic resulted in a lockdown. The world health organization announced specific guidelines, such as social distancing norms, resulting in a shift away from conventional studios and gyms into virtual fitness. As a result, the number of exercise apps downloaded and used has grown. Furthermore, the COVID-19 pandemic has raised public concern about health and hygiene. According to a World Economic Forum report released in September 2020, the number of Daily Active Users (DAUs) on fitness apps rose by 24% between the first and second quarters of 2020. As a result, studios and gyms in the United States are expanding their online presence. In addition, many people are purchasing home fitness devices. For example, the revenues of Peloton, a fitness equipment manufacturer headquartered in the United States, are expected to double by 2022.

This research report on the North America fitness app market has been segmented and sub-segmented into the following categories.

By Type:

• Exercise and weight loss

• Diet and Nutrition

• Activity Tracking

By Platform:

• Android

• iOS

• Others

By Device:

• Smartphones

• Tablets

• Wearable devices

By Country:

• The United States

• Canada

• Rest of North America

The North American fitness app market was the most dominating regional market in the global market in 2020. The market growth is primarily attributed to the rising demand for continuous health monitoring, the proliferation of smart bands and watches, the transition toward exercise and weight loss, the high obesity rate, and the ease of smartphone apps. Nowadays, people in the United States are more self-conscious and consciously monitor their physical fitness daily. Furthermore, these practices have become more convenient, reliant, and time-consuming due to technological advances. As a result, the U.S. is witnessing the adoption of fitness applications; these Fitness applications offer customized fitness offerings by using artificial intelligence, machine learning, and other technology; thereby, the market growth can be achieved.  

KEY MARKET PLAYERS:

Companies such as MyFitnessPal Inc., Motorola Mobility LLC, Azumio, WillowTree, Inc., Under Armour, Dom and Tom, Grandapps, Fitbit, ASICS, WillowTree, Inc., and Appster are playing a promising role in the North America fitness app market.