Treadmill Market

Global Treadmill Market Size

The size of the global treadmill market was worth USD 5.75 billion in 2024. The global market is anticipated to grow at a CAGR of 6% from 2025 to 2033 and be worth USD 9.72 billion by 2033 from USD 6.1 billion in 2025.

The treadmill is a quintessential piece of fitness equipment and has evolved from its origins as a labor-saving device in agriculture to a cornerstone of modern exercise regimens. It is designed to simulate walking, jogging, or running indoors that provide individuals with a controlled and convenient means of engaging in cardiovascular activity, irrespective of external environmental conditions. Their versatility, combined with advancements in ergonomics and technology, has cemented their role in promoting physical health and wellness on a global scale.

The World Health Organization (WHO) estimates that 81% of adolescents worldwide fail to meet the recommended levels of physical activity, showcasing a growing public health concern tied to sedentary lifestyles. This statistic is corroborated by WHO's Global Action Plan on Physical Activity, underscoring the urgency of addressing inactivity. Furthermore, the Centers for Disease Control and Prevention (CDC) reports that nearly 42% of adults in the United States are classified as obese, emphasizing the critical need for accessible exercise solutions. Treadmills address these challenges by offering a practical means of integrating physical activity into daily routines, particularly in urban environments where outdoor exercise may be limited by space or safety concerns.

From a societal perspective, the increasing prevalence of chronic diseases linked to physical inactivity has amplified the importance of treadmills as tools for preventive healthcare. The American Heart Association (AHA) emphasizes that regular aerobic exercise, such as treadmill workouts, can reduce the risk of heart disease by up to 30%. Additionally, the National Institute of Mental Health (NIMH) reports that physical activity is associated with a 25% reduction in symptoms of anxiety and depression, further solidifying the role of treadmills in holistic well-being.

As urbanization continues to rise, with projections from the United Nations Department of Economic and Social Affairs indicating that 68% of the global population will reside in cities by 2050, treadmills offer a viable solution for maintaining physical fitness in confined living spaces. Their ability to adapt to diverse user needs ensures their enduring relevance in fostering healthier lifestyles.

MARKET DRIVERS

Increasing Prevalence of Sedentary Lifestyles

The global rise in sedentary lifestyles is a significant driver of treadmill adoption. The World Health Organization reports that 23% of adults worldwide fail to meet recommended physical activity levels, contributing to over 5 million deaths annually due to inactivity-related diseases. Furthermore, the U.S. Bureau of Labor Statistics noted that 80% of jobs in developed nations are now desk-based, exacerbating physical inactivity. Prolonged sitting increases the risk of chronic conditions such as obesity and cardiovascular diseases, with the Centers for Disease Control and Prevention stating that 40% of U.S. adults are obese. Treadmills offer an accessible solution for integrating exercise into daily routines, particularly for individuals constrained by urban living or demanding work schedules. Their ability to provide structured workouts indoors ensures they remain pivotal in combating sedentary habits.

Rising Awareness of Preventive Healthcare

Preventive healthcare awareness is propelling treadmill usage globally. The National Institutes of Health emphasizes that regular physical activity reduces the risk of chronic diseases by up to 50%, including diabetes and hypertension. Additionally, the American Heart Association states that moderate aerobic exercise, like treadmill walking, can lower heart disease risk by 30%. Governments are actively promoting fitness initiatives; for instance, the United Kingdom’s National Health Service launched campaigns encouraging 150 minutes of weekly exercise. With over 60% of adults aged 50 and above seeking ways to maintain mobility, treadmills serve as practical tools for preventive care. This growing emphasis on proactive health management underscores the critical role of treadmills in fostering healthier societies.

MARKET RESTRAINTS

High Costs and Space Constraints

The high cost of treadmills and space requirements act as significant barriers to adoption. The U.S. Census Bureau reports that the median household income in urban areas is $70,000, yet treadmills often exceed $1,000, making them unaffordable for many households. Additionally, according to the United Nations Department of Economic and Social Affairs, urban populations live in increasingly compact spaces, with 40% of city dwellers residing in apartments smaller than 500 square feet. Treadmills require substantial floor space, limiting their feasibility in densely populated areas. Furthermore, maintenance costs, including electricity and repairs, add financial strain. These factors disproportionately affect low-income and urban populations, hindering widespread adoption despite the growing need for fitness solutions.

Environmental Concerns and Sustainability Issues

Environmental concerns pose another restraint for the treadmill market. The International Energy Agency states that household appliances account for 30% of global energy consumption, with electric treadmills being energy-intensive devices. Additionally, the Environmental Protection Agency shows that electronic waste is increasing by 2 million tons annually, with fitness equipment contributing significantly due to non-recyclable components. Consumers are becoming more eco-conscious, with a Nielsen study reporting that 73% prioritize sustainable products. Manual treadmills, while eco-friendly, lack advanced features, limiting their appeal. As environmental regulations tighten, manufacturers face challenges in balancing innovation with sustainability. These concerns may deter environmentally aware consumers from investing in treadmills.

MARKET OPPORTUNITIES

Integration of Smart Technology

The integration of smart technology presents a transformative opportunity for the treadmill market. 85% of adults in developed nations own smartphones, enabling seamless connectivity with fitness apps and wearable devices. Treadmills equipped with AI-driven coaching, virtual reality, and real-time performance tracking cater to tech-savvy consumers seeking personalized workouts. The U.S. Department of Health states that gamified fitness experiences increase adherence to exercise routines by 35%. Furthermore, the Global Wellness Institute states that the wellness technology sector is valued at $120 billion, indicating strong demand for innovative fitness solutions. By leveraging smart technology, treadmills can enhance user engagement and expand their appeal across diverse demographics.

Growing Focus on Home Fitness Solutions

The shift toward home fitness solutions offers immense potential for treadmill adoption. The United Nations projects that 68% of the global population will reside in urban areas by 2050, where outdoor exercise options are limited. The Centers for Disease Control and Prevention emphasize that 60% of adults prefer exercising at home due to convenience and time constraints. Additionally, the U.S. Bureau of Labor Statistics notes that remote work has increased by 159% since 2005, creating opportunities for home-based fitness equipment. Treadmills, with their versatility and accessibility, align perfectly with this trend. Manufacturers can capitalize on this demand by offering compact, affordable models tailored to urban lifestyles, further boosting market penetration.

MARKET CHALLENGES

Limited Accessibility for Rural Populations

Limited accessibility remains a challenge for treadmill adoption in rural areas. The World Bank reports that 46% of the global population resides in rural regions where access to fitness equipment is constrained by economic and infrastructural barriers. As per the U.S. Department of Agriculture, rural households earn 20% less than urban counterparts, making high-cost treadmills unaffordable. Additionally, rural areas often lack reliable electricity, essential for operating electric treadmills. The United Nations Development Programme states that only 60% of rural households in developing nations have consistent power supply. These disparities hinder the equitable distribution of fitness solutions, leaving rural populations underserved despite their growing health needs.

Lack of Long-Term User Engagement

Sustaining long-term user engagement is a significant challenge for the treadmill market. The Centers for Disease Control and Prevention reports that 50% of individuals who purchase fitness equipment stop using it within six months. The U.S. Department of Health attributes this to a lack of motivation and perceived monotony in treadmill workouts. Furthermore, a study published by the Journal of Sports Sciences reveals that only 20% of treadmill users achieve their fitness goals, citing boredom and inadequate guidance as primary factors. Without innovative features or community-driven platforms, treadmills struggle to retain users. Addressing this issue requires manufacturers to focus on enhancing user experience through interactive content and social connectivity, ensuring sustained interest and utilization.

REPORT COVERAGE

SEGMENT ANALYSIS

By Type Insights

The Electric treadmills segment held 70.7% of the global market share in 2024. The dominance of this segment is linked to advanced features like customizable speed, incline settings, and connectivity with fitness apps. The World Health Organization (WHO) states that physical inactivity causes 2 million deaths annually in developed countries alone, underscoring the need for accessible fitness solutions. Additionally, the U.S. Department of Health reports that only 53% of Americans meet the recommended aerobic activity guidelines which is boosting demand for home-based exercise equipment. Electric treadmills cater to diverse fitness levels, making them essential for promoting active lifestyles.

The Manual treadmills segment is projected to grow at a fastest CAGR of 8.2% from 2025 to 2033. This growth is fueled by increasing consumer preference for affordable, compact, and eco-friendly fitness solutions. The U.S. Energy Information Administration states that energy-efficient products are gaining traction, with 40% of consumers prioritizing sustainable options. Manual treadmills, requiring no electricity, align with this trend. Furthermore, the United Nations projects that urban populations will increase by 2.5 billion by 2050, driving demand for space-saving fitness equipment. Their affordability and portability make them ideal for urban households.

By End-User Insights

The commercial segment commanded the largest share and accounted for 62.3% of the market in 2024. This prominance is due to the proliferation of fitness centers, gyms, and health clubs globally. The International Health, Racquet & Sportsclub Association (IHRSA) reported over 210,000 fitness clubs worldwide in 2024, serving 183 million members, indicating robust demand for commercial-grade treadmills. These establishments require durable equipment with advanced features to cater to diverse user needs, solidifying the commercial segment's leading position. ​

On the other hand, the residential segment is predicted to advance at a highest CAGR of 5.6% during the forecast period. This surge is propelled by the increasing trend of home-based fitness routines, especially following global events that limited access to public gyms. Consumers are investing in personal fitness equipment to maintain health and convenience. The U.S. Bureau of Economic Analysis noted a 7.8% increase in personal consumption expenditures on sporting equipment in 2024, reflecting this shift. The availability of compact, foldable treadmill designs and integration with virtual training programs enhances their appeal, fueling growth in the residential market.

By Distribution Channel Insights

The Offline stores segment including specialty fitness retailers and sporting goods stores captured 70.5% of treadmill sales in 2024. Consumers often prefer to physically assess equipment before purchasing, valuing the tactile experience and immediate availability. The U.S. Census Bureau reported that brick-and-mortar retail sales in the sporting goods sector reached $65 billion in 2024, underscoring the importance of physical stores in this market. Personalized customer service and the ability to test equipment contribute to the sustained dominance of offline channels. ​

The Online sales segment is anticipated to witness the fastest CAGR of 4.1% during the forecast period. The convenience of home shopping, wider product selection, and competitive pricing attract consumers to e-commerce platforms. The COVID-19 pandemic accelerated this trend, with the U.S. Department of Commerce reporting a 32.4% increase in e-commerce sales in 2024. Detailed product information, customer reviews, and doorstep delivery enhance the appeal of online shopping, making it the fastest-growing distribution channel in the treadmill market.

REGIONAL ANALYSIS

North America led the global treadmill market by holding a market share of 39.4% in 2024. This dominance is attributed to high health awareness and substantial disposable incomes. The region's robust fitness culture is evident, with a significant number of fitness centers and a growing trend toward home gyms. The prevalence of lifestyle-related health issues has further propelled the adoption of fitness equipment, including treadmills, solidifying North America's leading position in the market. ​

The Asia-Pacific region is experiencing the fastest growth in the treadmill market with a projected CAGR of 5.1% over the forecast period. This rapid expansion is driven by increasing urbanization, rising disposable incomes, and a growing awareness of health and fitness. Government initiatives promoting physical activity and the proliferation of fitness centers further bolster market growth in this region. ​

Europe is the second-largest revenue holder in the treadmill market. The expansion of fitness centers at super specialty hospitals, supported by government initiatives, drives market growth. The region's established fitness culture and increasing health consciousness support steady market growth. ​

The fitness landscape in Latin America is expanding, driven by a growing middle class and increased health awareness. The rise in fitness and health service purchases indicates a positive trend in the region's treadmill market. However, economic disparities and limited infrastructure may temper rapid expansion in these regions.​

While currently a smaller market, the Middle East and Africa are witnessing gradual growth in the fitness sector. Urbanization and increasing disposable incomes contribute to a rising interest in fitness equipment, including treadmills. However, economic disparities and limited infrastructure may temper rapid expansion in these regions.

KEY MARKET PLAYERS

Some of the notable companies dominating the global treadmill market profiled in this report are Peloton Interactive Inc. (U.S.), NordicTrack (U.S.), LifeSpan Europe (Netherlands), BowFlex (U.S.), SHUA (China), Horizon Fitness (U.S.), WNQ (China), ProForm (U.S.), True Fitness (U.S.), Life Fitness (U.S.), and Others.

TOP 3 PLAYERS IN THE MARKET

iFIT Health & Fitness (Formerly ICON Health & Fitness)

iFIT Health & Fitness, formerly known as ICON Health & Fitness, is a leading player in the treadmill market, owning popular brands like NordicTrack and ProForm. The company has revolutionized home fitness by integrating interactive workout experiences through its iFIT platform, offering live and on-demand workouts. It emphasizes smart technology, such as auto-adjusting incline and speed, enhancing user engagement. iFIT’s partnerships with major marathons and trainers further strengthen its competitive position. The company continuously innovates with AI-driven coaching and immersive content, making it a key contributor to the global treadmill market and the connected fitness industry.

Peloton Interactive

Peloton has transformed the treadmill market by combining premium hardware with interactive digital fitness classes. Its Peloton Tread series, featuring live and recorded classes, personalized coaching, and leaderboard competitions, has cultivated a strong, community-driven user base. The company focuses on subscription-based fitness, making treadmill workouts more engaging. Despite facing market challenges, Peloton continues to expand its offerings, integrating AI-powered training and enhanced safety features. With strategic partnerships and an expanding product lineup, Peloton remains a dominant force in the treadmill market, driving the global shift toward immersive and digital fitness solutions for both home and commercial use.

Johnson Health Tech

Johnson Health Tech is a global fitness equipment manufacturer known for brands like Matrix, Horizon, and Vision Fitness. The company caters to both commercial and home fitness markets, offering high-quality treadmills equipped with advanced cushioning systems, durability, and smart connectivity features. Johnson emphasizes innovation and biomechanics, designing treadmills with ergonomic running surfaces, intuitive consoles, and virtual training programs. The brand has gained a strong presence in gyms, hotels, and residential spaces worldwide. With its commitment to sustainability and technological advancements, Johnson Health Tech continues to drive growth in the global treadmill market, enhancing user experience and performance.

TOP STRATEGIES USED BY THE KEY MARKET PARTICIPANTS

Integration of Digital Fitness & Interactive Training

With the rise of smart fitness solutions, major treadmill companies have incorporated AI-driven coaching, virtual reality (VR), and interactive training platforms to enhance user engagement. iFIT Health & Fitness and Peloton have revolutionized treadmill workouts by offering live and on-demand classes, gamification, and AI-powered adaptive training programs. Peloton’s subscription-based digital fitness model has helped it build a strong user community, while iFIT’s technology automatically adjusts incline and speed to simulate outdoor terrain. This integration makes workouts more immersive and personalized, giving users real-time feedback and making treadmills more than just cardio equipment.

Partnerships & Collaborations

Strategic partnerships and collaborations have played a crucial role in the treadmill market, enabling companies to expand their reach and enhance product offerings. iFIT Health & Fitness has established exclusive partnerships with major marathons like the Boston, London, and New York City Marathons, allowing users to train virtually for real-world races. Peloton collaborates with celebrity trainers, fitness influencers, and apparel brands to strengthen its brand identity. Meanwhile, Johnson Health Tech has partnered with commercial gyms, hotels, and corporate wellness programs to provide high-quality fitness equipment, increasing its presence in both home and commercial fitness markets.

Product Innovation & Smart Technology

Innovation is a driving force in the treadmill market, with companies focusing on smart technology and biomechanics research to improve user experience. Peloton and Technogym have integrated AI-powered performance tracking, immersive gaming elements, and advanced running analytics to make treadmill workouts more engaging. Johnson Health Tech has developed shock-absorbing and joint-friendly cushioning systems, reducing the impact on users’ knees and ankles. NordicTrack (iFIT) offers treadmills with high-definition touchscreens, real-world interactive terrains, and auto-resistance adjustments. These advancements help enhance performance, prevent injuries, and provide a more dynamic workout experience for users of all fitness levels.

COMPETITIVE LANDSCAPE

The treadmill market is a highly competitive field where companies constantly strive to innovate, expand, and attract new customers. The growing demand for home fitness and smart workout solutions are pushing leading brands to the boundaries by integrating advanced technology, interactive training, and digital fitness subscriptions into their products.

Major players like iFIT Health & Fitness (NordicTrack, ProForm), Peloton, and Johnson Health Tech (Matrix, Horizon Fitness) dominate the market with high-tech treadmills, AI-driven coaching, and immersive workout experiences. They focus on offering premium features such as virtual running terrains, personalized coaching, and real-time performance tracking. Meanwhile, budget-friendly brands like UREVO and Yagud are making fitness more accessible by offering affordable, space-saving treadmills, catering to remote workers and casual exercisers.

The competition extends beyond just product features. Companies compete on pricing, partnerships, brand reputation, and global expansion. While Peloton leads in interactive fitness, NordicTrack dominates in smart treadmill technology, and Johnson Health Tech excels in commercial fitness solutions. As sustainability becomes a key focus, brands are also exploring energy-efficient and eco-friendly treadmill designs.

RECENT MARKET DEVELOPMENTS

• In February 2025, Yagud Under Desk Treadmill gained popularity among remote workers and TikTok users. This compact walking pad is designed for use under desks, featuring a quiet motor and easy storage, making it a convenient option for increasing daily step counts.
• In January 2025, UREVO introduced a new compact treadmill series at CES 2025. These space-efficient treadmills are designed to enhance home and office fitness without compromising functionality, aligning with the growing demand for convenient workout solutions.
• In October 2024, Kangsters, a South Korean startup, launched Wheely-X, a treadmill designed for wheelchair users. This innovative product integrates physical workouts with digital interactions, including games and seated yoga, providing new opportunities for exercise and rehabilitation.
• In June 2024, Life Fitness introduced the Symbio line of cardio equipment, incorporating Adaptive Flex Deck technology. This innovation enhances customization in treadmill, cycling, and elliptical workouts, improving user engagement and overall exercise experience.
• In September 2024, Technogym's advanced treadmill was recognized in the 2024 GQ Fitness Awards. The treadmill features sound-dampening slats and a 27-inch display for running efficiency insights, catering to both high-intensity interval training and traditional running workouts.

MARKET SEGMENTATION

This research report on the global treadmill market has been segmented and sub-segmented based on the type, end-user, distribution channel, and region.

By Type

• Electric Treadmill
• Manual Treadmill

By End-User

• Residential
• Commercial

By Distribution Channel

• Offline Stores

• Online Stores/E-commerce

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa