The global tea market size was calculated to be USD 12.63 billion in 2023 and is anticipated to be worth USD 17.41 billion by 2029 from USD 13.32 billion in 2024, growing at a CAGR of 5.5% during the forecast period. The growth of the global tea market will continue during the forecast period due to increased world demand for tea.
Tea is one of the most popular and frequently consumed and preferred beverages worldwide. The chemicals, antioxidants, and flavonoids in tea plants help maintain the healthy functioning of the human body. Tea is a traditional drink produced worldwide, which is the oldest and most popular non-alcoholic caffeine-containing beverage. Tea processing is a method of transforming the leaves of a tea plant into dry leaves. Tea has antioxidant properties due to the presence of polyphenols and is practically carcinogenic. It also has anticancer activity and is effective against other cancers such as lung, prostate cancer, esophageal cancer, gastric cancer, and pancreatic cancer.
The tea is rich in fluorine and aluminum, has different amino acids, develops strong immunity, increases metabolism, and lowers cholesterol. There are different types of teas, such as green tea, white tea, black tea, yellow tea, oolong tea, and fermented tea. The most consumed teas are black, green, and oolong teas. Each variant of tea has a different smell, taste, and shape. The leading technologies involved in tea making are oxidation and drying. The steps involved in tea processing are plucking, wilting, suspending, oxidation or fermentation, fixing, shaping, and drying.
Global Tea Market Drivers:
Along with the trend of tea and green tea with numerous flavors, the growing number of tea-preferring consumers is driving the growth of the world tea market. It is expected to continue to grow during the prediction period. The components like flavonoids, antioxidants, and phytochemicals available in tea help improve various functions of the human body. Increasing awareness of the benefits of drinking tea for patients suffering from combat arthritis, cardiovascular disease, and hypertension will pave the way for market growth in the years to come. Increased awareness of benefits, such as strengthening the immune system, strengthening bones and teeth, cardiovascular disease, reducing the risk of kidney stones and cancer, and controlling blood cholesterol levels, is expected to increase demand for products.
If the consumer's disposable income increases and you are willing to invest more money in various products, manufacturers can introduce premium and exclusive blends. They have introduced a variety of healthy ingredients into tea blends with the goal of general health conditions like obesity, diabetes, and heart disorders. Market growth is supposed to accelerate further as applications in the beauty and cosmetics industries increase. The growing popularity of organic tea is supposed to have a positive impact on the growth of the global tea market. Manufacturers improve product quality and flavor through R&D and attract more consumers. Black, green, and herbal teas are the prominent types of products for consumers around the world.
Green tea is famous for its various antioxidant properties, which is why pregnant women, health-conscious people, and the elderly increasingly consume it. Instead of soft drinks, increased acceptance of tea, especially among health-conscious consumers, is an essential factor driving market growth. Based on its low caffeine and high antioxidant content, tea is an excellent drink for consumers of all ages. Higher demand for products is assumed to foster market innovation. However, tea consumption is presumed to increase worldwide. Also, the market will strengthen during the forecast period if there are various flavors and types of tea available at reasonable prices.
Global Tea Market Restraints:
Changes in consumer preferences and fluctuations in labor wages can hinder market growth. Furthermore, an increase in coffee consumption will serve as a significant limitation in the market. Other factors, such as resource limitations and climate change, can negatively affect the market.
REPORT COVERAGE:
REPORT METRIC |
DETAILS |
Market Size Available |
2023 to 2029 |
Base Year |
2023 |
Forecast Period |
2024 to 2029 |
CAGR |
5.5% |
Segments Covered |
By Type, Packaging, Distribution Channel, And Region |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC; PESTLE Analysis. Porter’s Five Forces Analysis, Competitive Landscape; Analyst Overview of Investment Opportunities |
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
Market Leaders Profiled |
Associated British Foods Plc. Unilever Group, Tata Global Beverages, Nestle S.A., Barry's Tea Limited, Mcleod Russel India Limited, Hain Celestial Group, Inc., TaeTea, The Republic of Tea, Inc., ITO EN, Ltd. |
This research report on the global tea market has been segmented and sub-segmented based on type, packaging, distribution channel, and region.
Global Tea Market – By Type:
Global Tea Market – By Packaging:
Global Tea Market – By Distribution Channel:
Global Tea Market – By Region:
By region the Asia Pacific region is anticipated to be the fastest-growing region in terms of revenue. Emerging countries are seeing increasing demand for processed foods along with an increasing population, and demand for tea is expected to increase in the region. Developed countries in North America and Europe are assumed to grow significantly due to increased consumer preference for tea and the popularity of healthy beverage options. The Middle East and Africa regions are supposed to show significant growth during the outlook period due to increased demand for tea by foreigners who love tea.
North America is expected to post an average annual growth rate of 5.9% from 2019 to 2025. Products from companies such as Twinings, Numi Organic Tea, and Tata Global Beverages are likely to be readily available. Indian specialty store Teabox has released exclusive teas using only organic, all-natural ingredients that are refrigerated to preserve the freshness and odor of the products. As a result, these products are more expensive than ordinary products. The Middle East and Africa (MEA) tea market is likely to expand to the fastest CAGR of 7.3% during the forecast period. Countries like Turkey and Iran are some of the best consumers in the world. Growth is assumed to accelerate further due to rising per capita income, increased awareness of product benefits, and changing food and beverage trends.
KEY MARKET PLAYERS:
Companies playing a major role in the global tea market include Associated British Foods Plc., Unilever Group, Tata Global Beverages, Nestle S.A., Barry's Tea Limited, Mcleod Russel India Limited, Hain Celestial Group, Inc., TaeTea, The Republic of Tea, Inc. and ITO EN, Ltd. Tata Global Beverages and ApeejaySurrendra Group produce a wide range of high-end consumer products in India and across the world.
RECENT HAPPENINGS IN THE MARKET:
FAQ's
Tea is rich in antioxidants and other bioactive compounds linked to various health benefits, including improved heart health, weight management, enhanced cognitive function, and reduced risk of certain chronic diseases such as cancer and diabetes.
Trends in the tea market include growing demand for premium and specialty teas, increasing interest in organic and sustainable tea production, innovative tea flavors and packaging, and the rise of tea-based beverages and ready-to-drink products.
Market opportunities for the tea industry include expanding into new markets, diversifying product offerings, catering to health-conscious consumers, and leveraging e-commerce and digital marketing channels. Challenges may include competition from other beverages, climate change impacts on tea cultivation, and supply chain disruptions.
Tea can be brewed using various methods, including steeping loose leaves in hot water, using tea bags, or preparing concentrated extracts. It can be served hot or cold and enjoyed with additions such as milk, sugar, lemon, or spices.
Tea processing involves several steps: withering, rolling, oxidation (for black and oolong teas), firing, and drying. Factors such as leaf quality, processing techniques, terroir, and storage conditions can influence the tea's flavor, aroma, and overall quality.
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