The size of the global taste modulators market is expected to be worth USD 1.75 billion in 2024 and grow at a CAGR of 7.40% from 2024 to 2029 to achieve USD 2.50 billion by 2029.
Taste modulators are substances that enhance the taste of food products and beverages. They can enhance or modify the flavors of the products where a reduction of calorie content and salt or sugar content is required. These substances work by interacting with taste buds or receptors on the tongue. Taste modulators can improve the overall taste of products and can create healthy alternatives with reduced sugar or salt by enhancing certain tastes or by reducing unwanted tastes. Also, they block the bitter taste in medications, hence widely used in the pharmaceutical sector. Tate modulators play a crucial role in food formulation to make them more flavorful and tastier.
REPORT METRIC |
DETAILS |
Market Size Available |
2023 – 2029 |
Base Year |
2023 |
Forecast Period |
2024 - 2029 |
CAGR |
7.4% |
Segments Covered |
By Type, Application and Region |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
Market Leaders Profiled |
Koninklijke DSM, International Flavors & Fragrances, Sensient Technologies Corporation, The Flavor Factory, Kerry Inc, Ingredion, Symrise, Sensient Technologies, Tate & Lyle PLC and Others. |
One of the major drivers of the market is the increase in demand for reduced-calorie and sugar products that still provide the original taste of sugar. Recently, people are becoming more health-conscious and demanding more natural and healthy food products, so they opt for low-calorie food and beverage, especially when it comes to sugary products. The manufacturers of food and beverages are more focused on manufacturing products with low calories and also maintaining the familiar sweet taste that people desire, which leads to an increase in the demand for taste modulators. This is boosting the growth of the market.
Also, the growing demand for products with natural flavors of sugar and low calories is driving market growth. As more people get aware of health wellness, they are seeking more natural flavors and clean-label options means that products without any artificial ingredients and taste modulators play a significant role in this by enhancing the sweetness and taste using natural compounds and maintaining the desired flavor with reduced calories. Due to this attribute, taste modulators are highly used in formulations of foods and beverages to satisfy customers with their changing preferences. This highly contributes to the expansion of the taste modulator market size.
The growing worry about obesity and diabetes is further driving the shares of the market. As peoples with diabetes and obesity are more concerned about their health and seek products with few or no calories and less sugar, but they still want a good taste to these products. And here, taste modulators help to enhance the flavor and taste without adding extra sugar or calories to products. Hence, even if the food products have less sugar and calories, they still taste sweet and are flavorful, and this satisfies the consumer's needs. This is majorly influencing the shares of the market.
One of the major restraints of the market is rising consumer awareness about food additives. The people's increasing safety and regulatory concerns, due to increased awareness and knowledge, become more informed about the ingredients used in their food and beverages. Some natural flavors are also toxic as they are extracted from harmful fruits or plants, which can be dangerous to consumers. Some regulatory bodies and governments are raising more awareness about this in consumers, which overall is restraining the market growth.
The high cost and limited availability of taste modulators are further restraining the growth of the market. As taste modulators are more expensive than regular additives used in food and drinks, they influence the total cost of production of the products and make them costly for consumers. This restricts some manufacturers to not using taste modulators due to their high price. Also, some of the taste modulators are limited in supply, restricting their use in some food and beverage companies. These attributes are posing challenges to the market to expand.
The growing demand for new and innovative beverages in the market is offering significant growth opportunities for the taste modulator market. Consumers are looking for exciting and tasty. Also, they want healthy drinks. And taste modulators can introduce unique flavors and tastes to the beverages and fulfill the consumers' requirements. Hence, this can be beneficial for the beverage industry to attract more customer base by introducing new beverages with all the required demands. This can help boost the market.
The rising demand for healthier food and beverage alternatives is a significant opportunity for market growth. Taste modulators allow manufacturers to produce products with low calories and low sugar and mainly without compromising the taste and flavor of the products. Hence, more people become health conscious and demand healthier products that are alternatives to sugary and calorie-loaded drinks and food; the taste modulators play a crucial role in this and deliver products with reduced sugar and still provide a nice taste. This is driving its demand for the making of healthier food and beverage, leading to holding the maximum market share.
The salt modulators segment is leading with the largest market shares as salt modulators are highly used in food and beverages to enhance the taste of salt by maintaining the desired savory taste in them. And they are better known for developing low-sodium and healthy food alternatives, which prevent any bad impact on health by addressing concerns related to high salt intake. This is boosting the demand for this segment. However, the sweet modulators segment is expected to grow at the fastest rate during the projected period. Owing to their wide use in various products to enhance the taste and flavor by reducing sugar content while still providing the desirable sweet taste. Also, increasing health issues of diabetes and obesity are majorly driving the demand for this segment.
The beverages segment is ruling with the largest share of the market during the forecast period. Owing to the growing use of food modulators in beverages to enhance the taste and improve the flavors of the drinks by providing low calories and low sugars. They are widely used in soft drinks, fruit juices, energy drinks, flavored water, and alcoholic beverages. This increased use of beverages is boosting the taste modulator market size expansion. At the same time, the food segment is expected to grow significantly in the upcoming years. As they find various applications in the production of food products such as snacks, bakery, dairy, confectionery products, etc., and help to make them healthier with reduced sugar, salt, or calories without disturbing the taste. This attribute influences the shares of the market.
North America is ruling the shares of the market during the forecast period. Owing to the growing health awareness among consumers in this region led to an increase in the demand for reduced-calorie and low-sugar food and beverage products, inducing the demand for taste modulators. Also, the significant presence of the food and beverages and pharmaceutical industry further offers growth opportunities to the taste modular market. However, the Asia Pacific region is deemed to have a significant market share in the coming years. Owing to the growing food and beverages industry, rising population, and their changing dietary preferences. This is influencing the shares of the market.
Major Key Players in the Global Taste Modulators Market are
Frequently Asked Questions
The taste modulators market is expected to grow at a CAGR of 7.4% during the forecast period 2023-2028.
The North American region is accounted for the largest taste modulators' market share.
The taste modulators market is anticipated to reach USD 2.32 billion by 2028.
The top key players in the taste modulators market are Koninklijke DSM N.V., International Flavors & Fragrances Inc., Sensient Technologies Corporation, The Flavor Factory, and Kerry Inc.
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