Tahini Market

Global Tahini Market Size (2024 to 2029)

The Global Tahini Market is expected to be worth 422.27 million in 2024, and it is expected to grow at a CAGR of 3.67% during the forecast period 2024-2029 to reach USD 505.66 million by 2029.

Tahini is a condiment. It is made from roasted ground hulled Sesame. It is used in various Eastern Mediterranean, Middle Eastern, and South Caucasus cuisines. It is also known as Tahina. Tahini is ground Sesame butter or paste. It gets drizzled on falafel sandwiches. It is also made into a tarator. A tahini-lemon-garlic sauce is used along with fish, vegetables, or shawarma. It is made from 3 main ingredients. These three ingredients are hulled sesame seeds, oil, and salt. During the procedure, the hulled sesame is toasted, ground, and emulsified with oil. This helps to create a smooth paste. This paste is creamy butter and has viscosity with a pourable consistency. Tahini has anticancer effects; most of the tests say that it helps to promote the death of colon, liver, and breast cancer cells. It also contains minerals such as phosphorous and manganese, vitamins such as thiamine, and vitamin B6.

The increase in demand for tahini in emerging countries by retail shops increases the demand for tahini. This is creating opportunities in the tahini market over the forecasting period. Additionally, these are increasing their popularity. The increase in popularity is because of consumers and chefs. This is due to the creamy, nutrient-rich nature of tahini. The increase in innovation in the product concerning its consistency, ingredients, and Flavors in the product. Due to the increase in demand for flavoured products, consumption is creating a new way for product innovation in the market. The increase in disposal income among the population drives the Tahini market growth. Additionally, the increase in initiatives by the government and its policies has increased infrastructural development. 

Global Tahini Market Drivers:

The increase in consumption of Tahini is one of the major factors that drive the tahini market growth. This is due to it has various health benefits. These are made from sesame seeds. These seeds are good sources of protein, fibre, and monosaturated fatty acids. This is also a good source of vitamins like vitamins B1, B2, and B6. It also contains selenium. It acts as an antioxidant and anticancerous, and also has antibacterial effects. It is also known for its heart-healthy properties. This helps to decrease high LDL cholesterol. An increase in cholesterol leads to cause heart defects. Hence it also helps to decrease heart problems. Tahini also helps to maintain bone health. These health benefits of tahini help to drive the tahini market growth.

The increase in demand for tahini in various industries helps to drive tahini market growth over the forecasting period. This is due to the tahini being used as an essential component of good hummus. It is the staple of Middle Eastern dishes, in addition to hummus. This is also famous as the ‘mother sauce’ because of its versatility and depth of flavour. The increasing popularity of the consumption of cultural food as well as a wide range of applications. Tahini is used in salad dressing, sauces, confectioneries, dips, and bakeries. The increase in demand and consumption of traditional food products is increased significantly. This is due to an increase in consumption and consumer preference for home-cooked food products. The increase in awareness among the population towards eating healthy food drives the demand for tahini. Additionally, the increase in popularity of Arabic cuisines in emerging countries leads to an increase in demand for tahini. These are the driving factors that help to boost the tahini market demand.

Global Tahini Market Restraints:

The increase in growth of numerous key market players is increasing competition in the market. The increase in competition is causing a decrease in market growth. The increase in the availability of various low-cost substitutes hinders market growth. The fluctuations in the prices of raw materials are the major restraining factor of the tahini market. An increase in the cost of raw materials increases the manufacturing cost. This leads to a reduction in profit margins by the major companies. This leads to a decrease in the production of tahini in the market, hence decreasing the market growth. Major of the population is unaware of tahini’s health benefits which decreases the demand for tahini as it is not a regular item in the kitchen in the major of the region. Hence, they are unaware of the taste of tahini and its various health benefits. These are the restraining factors to the tahini market growth.

The increase in demand for tahini in emerging countries by retail shops increases the demand for tahini. This is creating opportunities in the tahini market over the forecasting period. Additionally, these are increasing their popularity. The increase in popularity is because of consumers and chefs. This is due to the creamy, nutrient-rich nature of tahini. The increase in innovation in the product concerning its consistency, ingredients, and Flavors in the product. Due to the increase in demand for flavoured products, consumption is creating a new way for product innovation in the market. The increase in disposal income among the population drives the Tahini market growth. Additionally, the increase in initiatives by the government and its policies has increased infrastructural development. 

Impact of Covid-19 on Tahini Market:

The pandemic led to a decrease in the production of tahini due to the imposition of lockdown and travel restrictions. There was a sudden decrease in the consumption of tahini in food services due to government actions like lockdowns across the globe. During the pandemic, all restaurants, hotels, and retail shops have closed to avoid the spread of Covid-19. This decreased the demand for tahini in the market. Due to the closure of hotels and many companies, there was a decrease in the economy of many countries. This led to a decrease in income which reduced the demand for tahini. Covid-19 led to disruption in the supply chain management of Tahini. In the initial stage of the pandemic, the market was affected heavily. After the initial phase of the pandemic, due to the health benefits of tahini, there was an increase in market growth. Tahini has many nutritional values. These are the factors that caused a moderate impact on Tahini's market value.

REPORT COVERAGE: 

This research report on the global Tahini Market has been segmented and sub-segmented based on product,distribution channel, & region. 

Global Tahini Market - By Product:

• Paste & Spreads
• Sauces & dips
• Deserts
• Others

Among these, the sauce and dips segment dominate the tahini market due to its wide range of applications across various industries. Additionally, the changes in living standards and increase in awareness regarding the health benefits such as its antioxidant properties and antibacterial nature. It also has anticancerous properties. The presence of phosphorous, vitamins, and various minerals is present in tahini. This helps to increase the demand for tahini. This helps in segmental growth. The paste and spreads segment is expected to show the fastest CAGR growth over the forecasting period. This is due to various industrialists launching new products in the market leading to an increase in market growth. For instance, the AllThatDips Company introduced an exclusive line of tahini paste in India in August 2018 under the brand name "Beef" for use as a spread, dip, cooking sauce, and salad dressing.

Global Tahini Market - By Distribution Channel:

• Offline
• Online

Among these, the segment dominates the Tahini Market owing to the availability of various shops such as hypermarkets, supermarkets, retail stores, and exclusive or brand outlets. This segment is dominating the market due to various stores increasing investment in emerging countries such as India, Thailand, etc. Various product forms of Tahini, such as spreads, sauces, dips, and desserts, are available in the market. This increases customer satisfaction as they can choose whichever they like from the market. The online segment is expected to show the fastest CAGR growth in the Tahini Market over the forecasting period. Nowadays, various consumers prefer using e-commerce to buy various products.

Global Tahini Market - By Region:

• North America 

• Europe 

• Asia-Pacific 

• South America 

• Middle East & Africa 

Regionally, the Middle East and Africa region dominates the Tahini Market. The Middle East and Africa region is expected to show dominance in the market over the forecasting period. This is due to Turkey holding the biggest position in the market. The countries present in this region, such as Israel, Iran, Saudi Arabia, Jordan, and Lebanon, also drive regional growth. The tahini is used as the main cuisine in Turkey. Tahini is used in numerous meals, including breakfast, lunch, and dinner. This is also used in both sweet and Savory dishes in Turkey. The increase in demand for tahini in this country is increasing investment in the market. For instance, The Levant, the first tahini store, opened its doors in Istanbul in April 2021 and offers goods made from sesame seeds imported from about 14 different nations. Additionally, the businesses are giving kosher and halal certifications in tahini products due to the clients' strong religious beliefs. Additionally, the health benefits because of Tahini increases the demand for Tahini in the market. These are the factors that are driving the Tahini market growth in the Middle East and Africa region.

The North American region is expected to show significant growth in the tahini market over the forecasting period. This is due to an increase in the popularity of tahini in the region. The increase in consumer preference towards ready-to-eat products is because of the increase in the adoption of a sedentary lifestyle. The increase in awareness about health benefits associated with the consumption of Tahini drives regional growth in the market. The European region is expected to show the fastest growth in the tahini market over the forecasting period. This is due to an increase in awareness regarding the nutritional benefits offered by Tahini. Additionally, the increase in consumer preference towards Arabian cuisines drives regional growth.

KEY MARKET PLAYERS:

key market players of Global Tahini Market are SESAJAL S.A. de C.V. (Mexico), Kevala (U.S.)Carwari International Pty. Ltd. (Australia), Haitoglou Bros S.A. (Greece), El Rashidi El ., Ltd. (Greece), Prince Tahina Ltd. (Egypt), Al Wadi Al Akhdar (Lebanon), A.O. Ghandour & Sons (Lebanon), Sunshine International Foods, Inc. (U.S.).

RECENT HAPPENINGS IN THE MARKET:

In Feb 2022, The new Mighty Sesame® Harissa Tahini, the first-ever harissa-flavoured tahini on the market, is offered by Mighty Sesame Co., a manufacturer of all-natural, squeeze-and-serve tahini. The squeezable, spicy Mighty Sesame Harissa joins the immensely popular Mighty Sesame Whole Seed Tahini and Mighty Sesame Organic Squeezable Tahini.