Superfood Market

Global Superfood Market Size (2024 to 2032)

The global superfood market size is estimated to be worth USD 180.28 billion in 2024 and USD 405.10 billion by 2032, growing at a CAGR of 10.65% from 2024 to 2032.

Superfoods are foods rich in antioxidants, fiber, and fatty acids, which benefit the person's health. Plant-based foods like fruits, vegetables, and whole grains stood at the top of the superfoods list due to their health-promoting benefits. Superfoods are highly preferred to avoid the risks of lifestyle diseases such as diabetes, obesity, high cholesterol, and others. Superfood is a marketing term used for foods that have health benefits. Dieticians or nutrition scientists do not commonly use superfoods. Most of the new, foreign fruits or grains are marketed under the term superfruit, even without scientific evidence. 

MARKET DRIVERS

The growing prevalence of chronic diseases related to lifestyle creates a demand for nutritious and healthy foods, propelling the growth of the global superfood market.

The increasing prevalence of life-threatening disease risks such as obesity, diabetes, high blood pressure, and high cholesterol, which are leading to heart diseases, is demanding people to habituate healthy and nutritious foods in their diet. Due to people's sedentary lifestyles and busy schedules, the intake of a balanced diet needs to be included, which leads to various diseases. Consumers are inclined towards natural and health-based products, which are the manufacturers' primary aim to increase the product's consumer base. For instance, Quinoa is rich in nutrients with high antioxidant value, which reduces free radicals and prevents diseases. People prefer super food instead of regular foods as many consumers are habituated to having low-calorie food, which is highly nutritious, to maintain a healthy lifestyle by avoiding the risks of disease. Cases of malnutrition are rising worldwide due to the sedentary lifestyle of people who highly prefer superfoods due to the rising disposable incomes of consumers across the globe. 

The increasing demand for plant extracts is due to their positive effect on health, where this food offers a high amount of nutrition with minimum calorie intake. The growing innovative initiatives by the market players to gain the consumer base are driving market revenue growth. Market players invest in research and development activities to increase the consumer base by launching innovative products with high nutritional value. Technological advancements in agriculture are allowing farmers to cultivate organic and healthy food by avoiding pesticides and chemical fertilizers, which are in high demand among people in consideration of health. The presence of internet platforms and social media is influencing people to adopt healthy and nutritious food. All these factors are augmenting the growth of the superfood market revenue globally. 

The rising adoption of people to consume healthy and nutritious food and the growing disposable incomes of the population across the globe are expected to create growth opportunities for the expansion of the superfood market. The strong distribution network and presence of various key manufacturers of superfoods are expected to augment the market growth opportunities. Growing investments by the market players in research and development activities to increase the nutritional value of superfoods are increasing growth opportunities.

MARKET RESTRAINTS

The high prices of such products are the primary factor hampering the growth of the superfood market.

As the superfoods are cultivated with high care and secured methods, the cost of the products is expected to be expensive. The demand for superfoods is being dropped as packed superfoods are increasing in the market. People seek organic and freshly harvested products compared to the packed products in the stock. Another factor hindering the superfood market share is the weak supply chain of some specific superfoods. Most of the end-users prefer the raw and organic superfoods where the availability of the packed superfoods is more due to the import and export challenges. 

The agricultural practices and the cultivation of superfoods with premium supplements and crops without pesticides and chemicals are challenging for expanding the superfood market. Increasing competition by other health-beneficial supplements such as probiotics, protein, and vitamin supplements is expected to impede the superfood market growth in the upcoming years. 

REPORT COVERAGE

SEGMENTAL ANALYSIS          

Global Superfood Market Analysis By Type

Based on type, the fruits segment led the market, accounting for 40% of the global superfoods market share in 2023, and is expected to maintain its dominance during the forecast period. The high availability and increasing consumption rate will drive the superfood market growth in the upcoming years. Avocado and blueberries are the world-famous accepted superfoods. The availability of fruits is easy, and fruits are considered highly nutritious as they are rich in vitamins, minerals, and fiber. The ease of availability with lower prices is another factor that is driving the market in this segment. 

The vegetable segment is expected to witness a significant share of the global market over the forecast period. Vegetables are a nutritious, rich food after fruits and vegetables are highly adopted in all the food recipes across the globe, which is increasing the demand for vegetables. 

Global Superfood Market Analysis By Distribution Channel

Based on the distribution channel, the hypermarkets/ supermarkets segment led the market and held the largest share of the worldwide market in 2023. Hypermarkets are where a wide variety of food options are available, and people can choose the required by physical evaluation. A wide range of options available with discount prices in hypermarkets/supermarkets is primarily propelling the segmental growth, and the dominance of the segment is expected to be maintained during the forecast period. 

The online segment is expected to grow significantly over the forecast period with a prominent CAGR. The growing adoption of digital transformation and online services is attracting people, which is expected to increase the growth opportunities for market expansion in the online sector. The pandemic allowed people to habituate online retailing where wide varieties are available, and easy payment options are gaining the consumer base by driving the online distribution channel segment. 

Global Superfood Market Analysis By Application

The fruits and vegetables segment accounted for the largest market revenue share in 2022. Fruits and vegetables are rich in minerals, fiber, vitamins, fatty acids, and other essential nutrients. Most end-users prefer chia seeds, avocado, moringa, and other plant-based superfoods and fruits when they have a low intake of essential nutrients. The ease of availability of various kinds of fruits and vegetables worldwide at better prices is raising the demand for the segment. 

The Beverages segment holds a significant share of the market revenue as most of the superfoods are available in the form of juices and smoothies, incorporating the essential nutrient value. The rising awareness of healthy drinks among people is expected to drive market growth.

The bakery and confectionery segment is expected to grow exponentially over the forecast period. Growing demand for superfoods among bakers is expected to drive consumer demand. 

REGIONAL ANALYSIS 

The North American segment dominated the global superfoods market with the most significant share in 2022 and is expected to maintain the domination with a significant CAGR during the forecast period. The availability of educated farmers, climatic conditions, advanced technology, and natural resources are the major factors favoring superfood cultivation in the North American region. The presence of the market key players with an organized distribution network is raising the demand for the superfood market in the region. Increasing disposable incomes of the people with rising health consciousness is fueling the market expansion in the region. North America is the top region with the most significant share in the food and beverages industry, which also has acquired the superfood market. The government's terms for incorporation of healthy ingredients in food products, such as the USFDA, announced that food manufacturers should manufacture food products containing omega-3 fatty acids to reduce the chances of heart disease.

The European region is expected to witness significant growth with the highest CAGR over the forecast period as Europe imports many superfoods worldwide. Most European companies work on processing fruits and plant-based products to supplements and beverages, raising the sales of superfoods by raising demand. The government initiatives by collaborating with the NGOs in creating awareness among the people regarding the benefits of the superfoods. The changing lifestyle of people seeking a healthy lifestyle adds superfoods to their balanced diet which is impacting positively on the market growth.

KEY PLAYERS IN THE GLOBAL SUPERFOOD MARKET

The major players in the Superfood market are Nutiva, Rhythm Superfoods LLC, Sunfood Superfoods, Organic Meets Good, Ocean Spray, Nature's Superfoods LLP, The Green Labs LLP, Supernutrients, Bulk Superfoods, Superlife Co. Pte LTD

RECENT HAPPENINGS IN THE MARKET

• In November 2022, Conscious Food expanded its portfolio by launching "Superfoods for Superheroes." This new superfood range is for children aged 2 to 6 years. It is mindfully manufactured to maintain the natural nutrition of the grains. 
• In September 2022, Mannatech, a global health and wellness company, announced the launch of Superfood Greens and Reds products. This company also produces superfoods with a combination of 20 phytonutrients from vegetables, fruits, and other plants. 
• In August 2022, Supreme Pharma, a Pharmaceutical company, announced its launch of Superfoods in Delhi; the motive of the company is to enhance healthy living by addressing the gap in dietary intake. 
• In November 2021, Naturya launched practical superfood innovations such as Chia Pudding, which is a combination of Chia seeds with actual fruit powders that help boost immunity, balance cholesterol levels, and act against oxidative stress. 
• In June 2021, Rritual Superfoods Inc. announced the launch of its functional superfoods in the CVS stores, the largest drugstore in the United States, to expand the company's superfood market revenue. 
• In March 2021, Ocean Spray launched the Fruit Medley, a dried fruit blend with immunity, fiber, and probiotics benefits.

DETAILED SEGMENTATION OF GLOBAL SUPERFOOD MARKET INCLUDED IN THIS REPORT   

This research report on the global superfood market has been segmented and sub-segmented based on type, distribution channel, application & region.            

By Type

• Vegetables
• Fruits
• Herbs & Roots
• Grains & Seeds
• Others

By Distribution Channel

• Hypermarkets/Supermarkets
• Online Channels
• Traditional Grocery Stores
• Convenience Stores
• Specialty Stores
• Others

By Application

• Beverages
• Ready-to-eat & Ready-to-drink
• Bakery & Confectionery
• Fruits & Vegetables
• Supplements
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa