As per the report, the global stretch marks treatment market size was valued at USD 2.56 billion in 2024 and is predicted to grow to USD 3.69 billion by 2029, at a CAGR of 7.6% from 2024 to 2029.
Stretch marks are a scar that develops when the skin gets stretched or contracts easily. Stretch marks are generally seen in pregnant women and obese people. In general, stretch marks treatment helps remove various stretch marks. One of the prime reasons for stretch marks is obesity. According to the World Health Organization (WHO), since 1975, the prevalence of the obesity problem is tripled across the world. It states that there is a considerable burden of obesity globally, routing the increasing number of people having stretch marks. Various kinds of treatments are used in treating stretch marks. Topical medicines are those which are frequently used during pregnancy for the treatment of stretch marks. For a few therapy sessions, laser treatments can beneficially decrease stretch marks. Laser treatments are rapid, less cursive, and no intermission is required. In addition, females use creams, lotions, oils & serums to prevent stretch marks on the body.
The prevalence of obesity is increasing significantly due to the changing lifestyle and rising consumption of high calories food in the population. In the United States, 35.5 percent of adults are suffering from obesity and are overweight. In addition, most children suffer from being overweight in America, and seventy percent of people are affected by the stretch market, which drives the market in this region. According to the National Health and Nutrition Examination Survey, around 42% of the age-adjusted prevalence of obesity in adults in the United States from 2017 to 2018. Around 90% of women get stretch marks at the time of pregnancy which is estimated to favor the market growth of the stretch marks treatment market. Rising awareness of skincare products such as cosmetics, increasing focus on plastic surgeries, and growing disposable income in urban areas further accelerate market growth. The rise in the demand to increase the production rate of treatment products is another major factor helping the market grow. The increasing focus among people on physical appearance also drives the market forward. Most working people all over the world take more care of their appearance. They had taken many skin treatments and therapies to look young. In this same scenario, stretch mark also plays an essential role for people worldwide. Stretch marks are removed through various treatment procedures, which drives the market forward.
Older people are more prone to these skin diseases as loss of the glow in the skin and increasing acne, dullness, etc. There were nearly 55 million adults over age 65 in the U.S. in 2019; among them, thirty percent of the people suffering from the stretch market due to sudden decrease or increase in weight who are affected with chronic diseases. This invention of advanced and innovative products for the stretch market treatment also boosts the market. Most people are using these products at home for their convince to remove these stretch marks on their private body parts. Increasing research and development in this treatment drives the market forward. Using different types of treatment for these stretch marks will increase the market growth in the coming years. Researchers focus on developing treatments with a smaller number of side effects. Increasing investment in the healthcare sector drives the market ahead. Most governments are concentrating on providing secure health for their people. For this, most researchers have continuously found products, techniques, and therapies at affordable prices.
The limited efficacy of stretch mark treatments such as topical creams, laser therapy, and micro-needling in reducing the appearance of stretch marks and resulting in dissatisfaction among consumers is one of the notable factors hampering the market growth. High treatment costs that do not have any insurance coverage and poor awareness among people regarding the treatments available for the removal of stretch marks further hinder market growth. Side effects such as pain, redness, or scarring of stretch marks treatment and the availability of alternative remedies such as essential oils or home remedies inhibit the market’s growth rate. The limited availability of specialized treatment centers for stretch marks in some countries and the social stigma associated with stretch marks further impede market growth.
REPORT METRIC |
DETAILS |
Market Size Available |
2023 to 2029 |
Base Year |
2023 |
Forecast Period |
2024 to 2029 |
Segments Covered |
By Treatment, End-User, and Region |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, Drivers, Restraints, Opportunities, Challenges; PESTLE Analysis; Porter's Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
Regions Covered |
North America, Europe, Asia Pacific, Latin America, Middle East, and Africa |
Market Leaders Profiled |
Clarins Group, Cynosure, Inc., Merz North America, Inc., Laboratoires Expanscience |
Based on treatment, the topical products segment had the major share of the global market in 2022 and is expected to dominate the global stretch marks treatment market during the forecast period owing to low prices and easy availability. The growing incidence of light-colored skin, pregnancy, obesity, unexpected weight loss, or gain supports the segment's growth. One more significant factor escalating this segment is the availability of products and ease of use. Topical products are sub-segmented into creams, lotions, and oils & serums. The creams sub-segment is expected to lead the topical product segment of the stretch marks treatment market due to increasing attempts by the manufacturers that the sale of the creams is escalating the market growth.
The Laser therapy segment is anticipated to register a promising CAGR during the forecast period. This is the standard treatment to get rid of stretch marks. This Laser therapy stimulates the production of melanin in the affected area that activates pigment cells in the skin. It helps stretch marks combine with normal skin tone. An ablative laser procedure is the latest laser technology to destroy the skin's upper layer. The new skin formed after the procedure is smooth and free without stretch marks. This procedure tasks 30-80 minutes and is at a reasonable cost. The fractional laser segment is estimated to have a substantial growth rate since they augment the skin tone, improves skin texture, and decreases the common signs of aging. In addition, fractional laser treatment is safe and less time-consuming, which results are favorable to the patients. This treatment method repairs skin where tissues are unhealthy due to stretch marks. Moreover, anti-aging treatment is propelling the market growth.
Based on the end-user, the home use segment held most of the market share in the global market in the year 2022. This is because most females prefer home use for stretch marks treatment with creams, lotions, and oils & serums, where the cost of these products will be less compared with other procedures and are affordable for high and medium-income people. Hospitals and Clinics are other segments that drive the market forward. Most of the hospitals are primarily designed with highly advanced infrastructure for the treatment of stretch marks. These people need to stay for a certain period in the hospital after the treatment. The clinic also offers this stretch mark treatment at an affordable price. Specialty Dermatology Centres are also used in urban cities for people who are suffering from highly developed stretch marks in the person. These people should know about these centers for their treatment. This centre also provides with high infrastructure for stretch mark removal treatment. Most dermatology is focused on using lasers to target tissues responsible for stretch marks.
APAC is expected to be the fastest-growing regional market during the forecast period. Factors such as growing disposable incomes, changing lifestyles, high population, and increasing popularity of e-commerce platforms are majorly driving the market in this region. Within the Asia Pacific, India and Japan markets are the hotspot regions. Asian people are more prone to stretch marks, and dark skin is more affected by this. In Chandigarh, stretch marks treatment is used to remove the stretch marks and make them less noticeable. Most Indians also suffer from this stretch mark problem which drives the region forward. Nowadays, most Indians are interested in eating fast foods and drinks, which results in fat and obesity among people. These fat people have these stretch markets which drive the market forward in this region.
The rising aging population is majorly accelerating the European market. Other factors, such as the focus of government expenditure on the healthcare sector, mainly research and development, are further propelling the market's demand. In Germany, nearly 3 million people are suffering from this disease. The Improved therapeutic potential has resulted in decreasing side effects for the skin due to these stretch mark treatments.
North America is projected to be another promising region globally due to its large target population and better treatment options. In North America, the U.S. is predicted to lead due to the growing demand for the products and the focus of key market participants. In America, nearly 86% of teenagers suffer from these stretch marks, and one in two pregnant women is suffering from this, which drives the market forward in this region. Obesity is another primary factor escalating market growth in the United States. Nearly 80 percent of Americans have stretch marks. According to the American Society for Dermatologic Surgery, laser treatment is the best way to reduce long- effecting stretch marks. But this treatment is expensive and can take 20 sessions to see results. Therefore, the Canadian market is forecasted to have a lucrative growth rate during the forecast period.
Latin America will appear as the high, increasing marketplace. The factors owing to the growth are growing awareness among pregnant women; the increasing focus of key players in enlarging their market presence worldwide is expected to stimulate the market growth in LATAM. In Brazil, the stretch mark camouflage procedure reduces the appearance of stretch marks by blending skin-tone colors to match the surrounding skin. The treatment takes two to four hours per body part.
The adoption of a sedentary lifestyle and an increasing number of people with obesity are escalating the market growth of MEA. Stretch marks are a common dermatological condition in most people in Saudi Arabia. Bio-Oil, products are the most commonly used product for the active treatment of pregnancy stretch marks and improvements of scars. Bio-Oil takes a higher level of safety standards by using harmless chemicals for safer daily usage, even among pregnant women. They follow the rules the World Health Organization gives, which drives the market forward in this region.
Some of the notable companies operating in the global stretch marks treatment market profiled in the report are Clarins Group, Cynosure, Inc., Merz North America, Inc., Laboratoires Expanscience, Union-Swiss (Pty) Ltd., Basq Skincare, The Boppy Company, Helix BioMedix, Inc., Weleda AG and Dermaclara, Inc.
This market research report on the global stretch marks treatment market has been segmented based on treatment, end-user, and region.
By Treatment
By End User
By Region
Frequently Asked Questions
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The North American region led the stretch mark treatment market in 2023 and is expected to grow at a healthy CAGR.
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