Sports Food Market

Global Sports Food Market Size (2024 To 2032)

The size of the global sports food market is expected to be worth USD 80.92 billion in 2024 and grow at a CAGR of 8.30% from 2024 to 2032 to achieve USD 153.14 billion by 2032. The global sports food market has increased as the number of health centers and gyms across the globe has risen.

Sports food consists of sports drinks and sports nutrition. They have a significant share of the sports food market, and sports food is expected to grow significantly in the near future. This is due to the rise in the availability of these products in online markets, supermarkets, and department stores. Sports food consists of energy bars, protein bars and nutrients. Companies that understand the needs of the sports food market now offer a variety of powdered supplements and bars for the sports food market. The busy lifestyle makes it easy to get the right nutrients for sports products in one product. Carbohydrate and protein foods are very popular in the sports food market. Soy and whey are the main providers of protein in the sports food market. The global sports food market has flourished due to the demand for sports food products and high growth can be expected in the coming years.

MARKET DRIVERS

Increasing demand for different types of protein bars, nutrition supplements, and energy drinks among sports enthusiasts, bodybuilders and others is among the primary factors promoting the development of the market.

The increase in disposable income, rapid urbanization and the surge in the number of health and fitness centers that support sports food and fitness products have a remarkable effect on the growth of the market. The global sports food market is anticipated to record significant growth in the envisioned period because of the changes in lifestyle and augmented need from recreational user groups. Many of the factors driving the global sports food market include rapid urbanization and consumer health problems. The development of innovative and effective products makes the market more dynamic. The company's mass marketing strategy makes sports food products readily available, allowing manufacturers to develop sports food markets in both underdeveloped and target markets. Many other macroeconomic factors, such as employment, levels of disposable income and other social factors, are also indirectly affecting the sports food market. Also, as the number of health clubs and gyms increases, the health cognizance among consumers is increasing and this is estimated to become active in the prophesized period. The rise in awareness of the importance of nutrition among athletes also propels this market expansion. Athletes concentrate on meeting nutritional needs, along with an adequate physical activity to promote health.

Athletes, coaches, trainers, and exercise enthusiasts focus on meeting nutritional needs, as nutrition affects training and recovery and improves performance. Consumers are also becoming increasingly aware of the significance of getting enough nutrients, and the need for sports food products is increasing. Additionally, shifting the market demographics from athletes to lifestyle and recreational users focused on adopting a healthy lifestyle is assumed to create market growth potential worldwide. In addition to this, as the purchase of sports food products increase as healthy snacks increase as an integral part of the diet, rapid urbanization and increased disposable income are presumed to push the development of the global sports food business. Sports food is not widely available in developed countries. However, emerging markets, emerging markets and other developed countries are opportunities for sports food vendors. Global poverty levels are declining, and the sports food market is expected to occupy a significant market share between developed and emerging countries in the coming years. The expansion of distribution channels is anticipated to be an opportunity to grow in this market in the next six years.

MARKET RESTRAINTS

A large number of cheap counterfeit products affects the sales of reputable companies, so the availability of such products is suspected of limiting the extension of the global sports food industry. The price of sports food is expensive; the market focuses only on the high-income class. These factors currently limit the market boom.

REPORT COVERAGE

SEGMENTAL ANALYSIS

By Product Type Insights

The Sports Supplements segment, encompassing products like dietary supplement powders and protein bars, holds a significant share of the global sports nutrition market. In 2023, the global sports nutrition market was valued at approximately and is projected to expand from 2024 to 2030.

The Sports Drinks segment is experiencing rapid growth, driven by increasing consumer demand for hydration solutions that enhance athletic performance. Each of these product types plays a crucial role in the sports food market, contributing to the overall efficiency, flexibility, and sustainability of sports nutrition products across various industries.

By Ingredients Insights

The Proteins segment holds a significant share of the global sports nutrition ingredients market. In 2018, the proteins segment was valued and is projected to reach over by the end of the assessment period. Proteins are essential for muscle repair and growth, making them a fundamental component in sports nutrition products.

The Carbohydrates segment is experiencing rapid growth, with an estimated value. Carbohydrates are crucial for providing energy during prolonged physical activity, and their consumption has increased significantly in recent years.

By Users Insights

The Athletic Users segment holds a significant share of the global sports nutrition market. In 2023, the global sports nutrition market was valued at approximately and is projected to expand from 2024 to 2030. Athletes require specialized nutrition to enhance performance, support recovery, and maintain optimal health, driving the demand for sports food products tailored to their needs.

The Recreational Users segment is experiencing rapid growth, driven by increasing health consciousness and participation in fitness activities among the general population.nThis growth is attributed to the rising awareness of the importance of nutrition in achieving fitness goals and the availability of a wide range of sports food products catering to recreational users.

By Distribution Channel Insights

The Hypermarkets and Supermarkets segment holds a significant share of the global sports nutrition market, accounting for approximately 41.2%. This dominance is attributed to their extensive product selection, competitive pricing, and the convenience they offer to consumers seeking a one-stop shopping experience. These large retail formats can stock a wide range of sports nutrition products, allowing customers to compare different brands and products easily. Additionally, their substantial purchasing power enables them to negotiate better deals with manufacturers, often passing on the cost savings to consumers through promotional pricing.

The Online Stores segment is experiencing rapid growth, driven by the increasing trend of online shopping and the convenience it offers. Consumers are increasingly turning to online platforms to purchase sports nutrition products due to the ease of browsing, comparing prices, and having products delivered directly to their homes. This shift in consumer behavior is expected to continue, further propelling the growth of the online segment in the sports food market.

By Gender Insights

Historically, the male demographic has dominated the sports food market. In 2013, men accounted for 64% of high-volume users of sports drinks, with young men being the most likely consumers.

Despite the male-dominated market, there is a growing opportunity to engage female consumers. The 2020 Tokyo Olympics featured a record number of female athletes, highlighting the increasing participation of women in sports. However, only 2.5% of sports nutrition products explicitly target women, indicating a significant gap in the market

REGIONAL ANALYSIS

North America, in terms of geography, is expected to occupy the largest portion of sports nutrition products, led by the United States, and represents more than 38% of overall size. Within this region, American consumers are making a gradual transition to nutritious food and are willing to pay more. Consumers that exercise more than once a week are likely to consume energy bars. The busy lifestyles of American consumers promote the consumption of energy and protein bars because they have less time to cook nutritious food after a training session. Growth in this area is largely underpinned by the benefits of a high-income, world-class exercise and exercise facility infrastructure.

The European Sports food market represents a notable share, where the UK is the leading market for fuel-powered sports nutrition products as the number of consumers choosing healthy lifestyles increases. The Asia Pacific is the fastest-growing market for sports food products due to a rapidly changing lifestyle and increased disposable income. In the sports food market, Japan is touted to dominate the APAC region. Due to the high proportion of the obese population, China is anticipated to occupy the second largest market share after Australia. India is foreseen to experience remarkable growth in the next few years as the adoption of sports foods products increases among lifestyle and recreation users. Latin America and the rest of the region are determined to show healthy growth in this market within the projection period.

KEY PLAYERS IN THE GLOBAL SPORTS FOOD MARKET

Major key players in the global sports food market are Nestle SA, Abbott Laboratories, GlaxoSmithKline, Danone S.A, Dr Pepper Snapple Group, Cliff Bar & Company, GNC Holdings, Red Bull GmbH, Monster Beverage Corp, The Coca-Cola Co, Alp snack, The Hain Celestial Group, Reckitt Benckiser Group, Glanbia and Others.

RECENT HAPPENINGS IN THE MARKET 

• In 2019, Israeli startup InnovorPro Ltd. released a chickpea protein powder that is particularly developed for the vegan community.
• In 2018, Amazon introduced a private-label sports assistant brand, known as "OWN PWR" for American consumers.
• In 2017, CytoSport, Inc., a division of Hormel Food Corporation, recently introduced Muscle Milk Protein Bar as a part of the expansion of its sports nutrition business.
• In November 2017 Après launched a vegetable protein drink to support systemic supplementation.
• In 2017, sports nutrition startup Momentous introduced the first line of NSG-certified protein powders, including AbsoluteZero, RedShift, and ArcFire.

DETAILED SEGMENTATION OF THE GLOBAL SPORTS FOOD MARKET INCLUDED IN THIS REPORT

This research report on the global sports food market has been segmented and sub-segmented based on product type, ingredients, users, distribution channel, gender, and region.

By Product Type

• Dietary supplement powder           
• Energy bars            
• Sports food and drinks      
• Protein Bars           
• Sports Gels  

By Ingredients

• Vitamin    
• Minerals  
• Nutrition supplements     
• Protein    
• Carbohydrates   

By Users

• Athletic users        
• Bodybuilding users             
• Recreational users   

By Distribution Channel

• Hypermarket and Supermarkets  
• Online Stores        
• Convenience Stores           
• Drug Stores            
• Other Stores    

By Gender

• Male         
• Female    

By Region

• North America
• Europe
• The Asia Pacific
• Latin America
• The Middle East and Africa