The global sports apparel market is expected to showcase a CAGR of 7.2% from 2024 to 2029 and the global market size is anticipated to be worth USD 710.7 billion by 2029 from USD 503.89 billion in 2024.
Sports apparel varies with different sports and is made from different materials as per the sport's requirement. Sports giants are extensively investing in the innovation and development of sports apparel to improve product quality. By using a variety of materials, companies are focusing on developing higher-quality fabrics with improved functionality. Various brands have recently launched athleisure sports apparel, which is becoming a market trend, and developments are going on with athleisure wear as consumers are more like such products.
The sports apparel market is one of the world's most globally linked industries, yet its volatile nature makes it difficult for brand owners to prosper in the face of severe industry competition. Due to the growing significance of enhancing athletes' overall performance levels, participants in the sports apparel market have begun to pay greater attention to innovation and development in the design of apparel. As a result of these factors, the sports apparel market is expected to rise.
Increasing awareness in people about personal health and fitness increases consumers' demand for sports apparel. Over the forecast period, the market is expected to be driven by increased women's engagement in various sports and fitness activities. Increased fashion in sports apparel will lead to market growth, especially among women. Consumers have shown a willingness to spend more on sports apparel with better features such as moisture control, temperature control, and other performance-enhancing characteristics that reduce pain and potential injury. Fashionable sports apparel is in high demand as it is multipurpose, convenient, fashionable, and can be worn for a variety of circumstances.
The desire to keep a sporty appearance and keep up with the newest fashion trends are contributing to the growth of the sports apparel market. The sports media sector spends a lot of money on advertising, celebrity brand ambassadors, and social media influencers, which has a big impact on getting people to exercise.
Increasing fake products with well-known brand names are becoming restraints for market growth. Sports gear with large initial investments and costs can stifle worldwide growth. The high cost of sports apparel, growing grey market products, stringent government regulations to textile industries, increasing sustainable alternatives to traditional textile manufacturing, owing to their growing environmental consciousness and the negative consequences the fashion sector has on the environment are acting as major challenges for the market growth.
In 2020, the worldwide sports apparel market was severely impacted by the COVID-19 epidemic, with most businesses reporting lower sales. Outdoor activities and home workouts both showed a surge in popularity. The COVID-19 pandemic affected the sports apparel market by various means it directly affected production due to a lack of labor force, and demand is also decreased due to economic disturbance of consumers. Supply chain management is also disrupted. The financial impact is also seen in businesses.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2029 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2029 |
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CAGR |
7.2% |
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Segments Covered |
Based on Sport, End-User, Distribution Channel and Region |
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Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Adidas, Nike, Puma, Columbia Sportswear, Anta International Group Holdings Ltd., Under Armour, Lululemon Athletica, Li Ning Company Limited, VF Corporation, Amer Sports Corporation. |
Factors such as the growing fanbase of football players and increased sales of soccer t-shirts are propelling the growth of the soccer segment in the global market. The widespread popularity of soccer, global soccer events such as the FIFA World Cup and the integration of soccer culture into fashion are boosting the growth rate of the soccer segment in the global market. The basketball and baseball segments have accounted for a considerable share of the global market in 2023 and are predicted to grow prominently during the forecast period.
The lead of the male segment is expected to follow in the global market during the forecast period. Owing to the high level of engagement of males in sports activities, the men segment is expected to dominate the market. On the other hand, the women segment is expected to grow at a CAGR of 5.6% during the forecast period.
Factors such as the rise of e-commerce, convenience, the ability to reach a global consumer base, digital marketing strategies, the shift towards online shopping and the growing focus of leading sportswear brands on direct-to-consumer online sales with exclusive releases are driving the growth of online segment in the global market.
The hypermarkets/supermarkets segment accounted for a substantial share of the worldwide market in 2023 and is estimated to grow considerably during the forecast period. The growth of the hypermarkets/supermarkets segment is majorly driven by the convenience of one-stop shopping and the availability of a wide range of sports apparel.
The domination of the North American region in the global market is expected to continue throughout the forecast period owing to the rising popularity of major sports leagues, increasing emphasis on fitness and wellness and growing number of collaborations between sportswear brands and athletes. The U.S. closely held 70% of the North American market share in 2023 and is expected to be the major market in the North American region during the forecast period.
Europe is another major regional segment in the global market and is anticipated to grow at a healthy CAGR during the forecast period. In the European population, football fans are rising at a very high rate due to the presence of the football league, so T-shirts sale is expected to rise in Europe in the forecast period. Because of the high demand for sports apparel in Europe, Germany dominates the industry. In addition, most of the modern technology-based sports apparel is released in the region.
Because of nations like China and India, which have a higher number of young people, Asia-Pacific is the fastest-growing region in the global sports apparel market. China is dominating the Asia Pacific market due to the gaining popularity of e-commerce in the region and China’s increasing population.
Latin America, the Middle East, and Africa's sports apparel market is growing at a significant rate due to increasing awareness of individual health and being physically active. People have been forced to adopt a variety of activities as a form of exercise due to frantic working hours and rising health concerns.
Companies playing a leading role in the global sports apparel market include Adidas, Nike, Puma, Columbia Sports-wear, Anta International Group Holdings Ltd., Under Armour, Lululemon Athletica, Li Ning Company Limited, VF Corporation and Amer Sports Corporation. The global Sports Apparel market is fragmented, with only a few significant worldwide and regional companies. The development of end-user-specific gear is a priority for global key players in the sports apparel market. At the same time, new entrants are taking this challenge and focusing on better quality products with lower prices.
By Sport
By End-User
By Distribution Channel
By Region
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