The size of the global soups market is expected to be worth USD 17.01 billion in 2024 and grow at a CAGR of 3.10% from 2024 to 2032 to achieve USD 21.72 billion by 2032. The ascend in the number of product launches by the leading players, along with the addition of interesting flavors is supplementing to this market boom.
Soup is a liquid dish made from vegetables, fish, chicken, or meat combined with other flavoring ingredients. Soups are traditionally divided into 'light' types or 'thick' types, whether vegetarian or not. Today, the common types of retail soup products available as ready-to-use soups, commonly known as RTS soups, are the most preferred soups for convenience. On the other hand, condensed wet soup needs some preparation by adding the same amount of water or liquid. Dried or dehydrated soup also requires some preparation and contains agglomerated starch that dissolves easily in hot liquids. Chilled soups have the shortest shelf life, and the base is often a mixture of mirepoix and broth made from a bouquet of herbs. Also, the soup is popular with consumers with hearty and delicious dishes that can be healthy and cheap. Eating low-density, high-energy foods, such as soups, can have long-term health and weight loss benefits.
The industry is leading as demand for prepared foods increases and awareness of the health benefits of soups raises. The soup is rich in vitamins, minerals, nutrients, and protein. Overall demand is supposed to progress in the coming years as consumer lifestyles change and the propensity to consume healthy foods increases. Improving disposable income, urbanization, and the introduction of innovative flavors are assumed to drive global demand for soup in the future. Additionally, market demand increases as health benefits improve the workforce and the preference for processed foods increases. In addition, the movement of rural populations to urban areas in developing Asia Pacific countries, including India and China, is likely to increase the demand for soup.
Dry soup products dominated the market due to their higher content of nutrients, vitamins, minerals, and protein compared to other types of convenience soup products. Also, packaged soups are preferable to soups served in restaurants and grocery stores because of the accessibility and durability of the package. The increase in product types during the projection period, the consumption of health and wellness products and the active promotion of market participants are contributing to the growth of the global soup market. The growing demand for prepared foods will lead to the market during the evaluation period. Demand for soups around the world is increasing as the workforce changes preferences for processed foods. The soup contains ingredients such as vegetables and meat that are considered to provide various health benefits and prevent indigestion. These health benefits of soup attract many health-conscious consumers around the world.
Furthermore, the market is seen to prosper as soup consumption as meal replacements increases. The market is also launching innovative packaging and flavors for kids, further promoting market growth, and the demand for soups in North America is presumed to increase as the demand for healthier foods increases, which is a significant part of the global market. Major players' market dominance is due to high spending on promotions and other marketing activities. It also focuses on the brand awareness strategy and improves the taste and quality of the product for a competitive advantage. Instant soup is easy to prepare and is anticipated to dominate the soup market during the prediction period.
If the dry product contains a lot of salt and corn, the blood pressure and blood sugar levels rise, which is considered to inhibit the growth of the market, which damages the health of the individual. Moreover, the canned food supply chain is expected to be a significant limiting factor in the market. Canned products must be delivered and sold on time, otherwise, the product will be damaged or expired.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2032 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2032 |
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CAGR |
3.10% |
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Segments Covered |
By Product Type, Distribution Channel, And Region |
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Various Analyses Covered |
Global, Regional and Country Level Analysis; Segment-Level Analysis; DROC; PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Associated British Foods, Acecook Vietnam, B&G Foods, Baxters Food Group, Campbell Soup, ConAgra Foods, Frontier Soups, H.J. Heinz Co, General Mills, Nestle and Others. |
The dehydrated soups segment accounted for the largest share of 59.5% in the global soups market in 2024 due to their long shelf life, ease of storage, and convenience. These soups are highly preferred by consumers looking for quick meal options that require minimal preparation. With just the addition of hot water, they provide a ready-to-eat solution, making them popular among working professionals, students, and travelers. Additionally, their lightweight packaging and affordability contribute to their dominance in the market. As food manufacturers introduce healthier versions with reduced sodium, natural ingredients, and added nutrients, dehydrated soups continue to be a staple in households worldwide.
The refrigerated soups segment is growing rapidly and is expected to witness the highest CAGR during the forecast period as consumers shift toward fresh, natural, and minimally processed food options. These soups cater to the demand for premium-quality, restaurant-style flavors without artificial preservatives. The growing preference for organic and plant-based diets has further fueled their rise, with many brands offering nutrient-rich recipes using wholesome ingredients. Although they require cold storage, their superior taste, texture, and nutritional value make them appealing to health-conscious individuals. As the demand for convenient yet healthy meals increases, refrigerated soups are rapidly gaining traction in supermarkets and food service outlets.
The supermarkets and hypermarkets segment accounted for the largest share of 52% led the soups market in 2024 as the primary distribution channel due to their vast product variety, promotional discounts, and one-stop shopping convenience. Consumers prefer these outlets for their ability to compare different brands, access bulk purchase options, and find both premium and budget-friendly soup products. The presence of dedicated frozen and canned food sections further enhances sales, especially for ready-to-serve and dehydrated soups. Additionally, supermarket chains often collaborate with soup manufacturers to introduce private-label products, catering to cost-conscious shoppers while maintaining quality and variety in offerings.
The other distribution channels segment is anticipated to witness the fastest growth during the forecast period owing to the rapid adoption of e-commerce and changing consumer shopping habits. With busy lifestyles and increasing digital penetration, more consumers are opting for doorstep delivery of soups through grocery delivery apps and online marketplaces. Subscription-based meal services and direct-to-consumer (DTC) brands are also gaining traction, offering specialty soups, organic options, and personalized meal kits. The convenience of home delivery, access to a wider product range, and exclusive online discounts are fueling the growth of this segment, making it a key driver of future market expansion
Europe has become the dominant local market for soup. The region has generated huge profits and is anticipated to occupy a significant market share during the forecast period. So, the soup is consumed mainly by the European and North American populations due to the high disposable income of the consumers along with the luxury lifestyle. The region's production capacity has made it a mature market. A significant factor driving the expansion of the North American soup market is that in countries like the United States and Canada, people can choose to eat right away, and are getting busier. With healthier food options, a change in the perception of soup favored fast food, and the launch of new and better flavors is expected to accelerate the growth of the North American soup market.
Markets in the Asia Pacific and other countries have growth opportunities for new sectors. Populations in developing countries, such as India, China, Thailand and Bangladesh, adopt western and living cultures. As a result, the demand for canned and dry soup products in the region may increase. Market-wide demand in the Asia Pacific, Central and South America, the Middle East and Africa is also foreseen to grow as their health awareness increases along with their busy working life.
Major Key Players in the global soups market are Associated British Foods, Acecook Vietnam, B&G Foods, Baxters Food Group, Campbell Soup, ConAgra Foods, Frontier Soups, H.J. Heinz Co, General Mills, Nestle and Others.
By Product Type
By Distribution Channel
By Region
Frequently Asked Questions
In 2021, dehydrated products have a 59.8 percent share of the worldwide soup market. This is due to the working population's increased intake of pre-packaged, convenient, and healthy processed foods.
Over the next five years, the soup market is expected to increase at a CAGR of 3.1 per cent.
Marketers should focus their advertising on urban demographics. Tweens and Early Teens consume the most soup in the United States in relation to their demographic share. This is due to their higher average consumption frequency as compared to other age groups.
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