The global smart toys market was worth USD 9.61 billion in 2023. The global market is predicted to reach USD 11.14 billion in 2024 and USD 36.40 billion by 2029, growing at a CAGR of 15.95% during the forecast period. The market value of smart toys is supposed to increase during the forecast period with the increased funding from leading companies.
The increasing workforce of women and rising disposable income are some of the major factors propelling the growth of the global Smart Toys market.
Another crucial factor of the Smart Toys market was technological advancements from various companies to build creative and interactive toys that attract children. Increasing demand for novel technologies like AR, VR, smart homes, and connected mobile devices are a few of the growth-promoting factors for the Smart Toys business in terms of revenue rate.
Another prominent growth driving factor of the global Smart Toys market is the rapid increase in the women workforce around the globe. Increasing awareness of smart toys and the availability of different types of products for indoor and outdoor sports and education boosts the growth of the global market for smart toys.
The high cost of the manufacturing equipment is the critical factor that hinders the growth of the global Smart Toys Market. Another major restraint that is affecting the development of the market of Smart Toys is the availability of cheap alternative products.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2032 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2032 |
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CAGR |
15.95% |
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Segments Covered |
By Interfacing Devices, Technology, Distribution Channel, and Region. |
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Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Lego Group, Mattel Inc., Leapfrog Enterprises, Inc., Pillar Learning, Sega Toys Co. Ltd, and Others. |
The Smart Toys market is divided into smartphone-connected, tablet-connected, and other interfacing devices such as console-connected. Among these, the smartphone-connected segment holds the major share of the market.
The market for Smart Toys is divided into Wi-Fi, Bluetooth, and NFC & RFID. Among these, the Bluetooth segment holds the major share of the market.
The smart Toys market is segmented into three types, namely, online stores, specialty stores, and convenience stores. Among these segments, online stores hold the dominant share of the worldwide market.
Europe holds a significant share of the market due to the rapid integration of technology in various products and offerings, which is supposed to promote the growth of the market for Smart Toys in European nations. Furthermore, increasing investments by major players in Europe is also one of the major driving factors that propel the growth of the market of Smart Toys in this area.
The Asia Pacific region holds the second largest share of the Smart Toys market, following Europe, owing to the increasing adoption of technologies like AR, VR, smart homes, etc., which is likely to help the market of Smart Toys grow further in Asia Pacific nations like India, China, etc.
North America is expected to record an increase in the market value of Smart Toys because of the rising investment in new product innovation by companies from the United States and Mexico in the coming years.
Some of the key players in the Smart Toys market are Lego Group, Mattel Inc., Leapfrog Enterprises, Inc., Pillar Learning, and Sega Toys Co. Ltd.
In January 2020, PlayShifu toy company launched new products, including Shifu Tacto.
In June 2019, Mattel Inc. launched a new product named Hot Wheels ID, which brings together physical and digital play in a mixed play experience with uniquely identified vehicles, a smart race portal, a smart track, and a digital hub to build a personalized fleet to measure performance.
By Interfacing Device
By Technology
By Distribution Channel
By Region
Frequently Asked Questions
Market players are increasingly focusing on implementing robust data encryption, strict privacy policies, and parental controls in smart toys to address privacy and security concerns. Additionally, industry stakeholders are actively collaborating with regulatory bodies to establish comprehensive guidelines and standards for data handling in children's products.
AI advancements are driving the development of interactive and personalized smart toys capable of adapting to children's preferences and learning patterns. These toys offer immersive play experiences, foster cognitive development, and facilitate interactive learning through real-time feedback and adaptive content.
Increasing consumer awareness and environmental consciousness are driving market players to prioritize sustainable materials, eco-friendly packaging, and energy-efficient designs in smart toys. Additionally, initiatives promoting toy recycling, refurbishment, and extended product lifecycles are gaining traction to reduce environmental impact.
Traditional toy manufacturers are embracing digital transformation by integrating smart technologies into their product lines, partnering with tech companies for expertise, and investing in research and development to create innovative smart toys that combine traditional play value with interactive features.
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