Singapore Wet Pet Food Market

Singapore Wet Pet Food Market Size, Share, Growth (2023-2028)

Singapore Wet Pet Food Market was worth USD XXX million in 2022 with a CAGR of XX%, to reach USD XXX million by 2028.

Pet food was only available in dry form until recently and was the most popular among pet owners. Currently, pet food is available in both wet and dry form, where wet pet food contains water and other dry ingredients, and the water percentage in it varies from 75% to 85%. Wet pet food offers several benefits to pets as it stimulates energy, strengthens and tones muscles, and develops lean mass. It is also the best source of hydration as it can fulfil the need for water if the pet is hesitant to drink enough water in a day.

Recent Developments

1. Partner in Pet Food (PPF), a European pet food manufacturer, announced its plans to purchase Doggy, a Sweden-based pet food processor. The acquisition is foreseen to augment the current portfolio of PPF, along with increased geographic reach and sales. The acquisition is expected to close in August 2020, after obtaining regulatory approval.

2. In April 2020, Nestlé Purina PetCare completed the acquisition of Lily’s Kitchen, an UK-based renowned wet and dry natural food maker for dogs and cats. Its product range perfectly complements Purina's existing brand portfolio.

3. A key driver of JM Smucker Co.'s performance for fiscal year 2019 is the recent purchase of Ainsworth Pet Nutrition LLC.

4. CJ Foods (CJF), a private label dry pet food manufacturer for premium American brands, will acquire American Nutrition (ANI), a premium supplier of baked and canned dry pet foods and treats. This purchase of ANI is likely to expand CJF’s portfolio of pet food and treats with an increased national and international distribution channel.

5. Forthglade is a UK based fast growing natural pet food brand that produces both wet and dry dog ​​food and treats. The company was founded in 1971 and has been managed by Gerard Lovell and Chris Brooking since its acquisition by management in 2011 and the subsequent investment by Piper in 2015.

Singapore Wet Pet Food Market Drivers and Restraints:

Pet owners' preference for purchasing premium products to ensure proper nutrition, care and good health is expected to drive Singapore wet pet food market. In addition to this, brands indicate the exact percentage of ingredients on their labels, draw attention to the amounts of fresh meat or animal protein in their products. The latest black pate wet diets from Tiki Pets contain approximately 95% protein from meat ingredients. Wet pet food online store is gaining popularity in developing and developed countries, such as Singapore. The increased use of laptops, computers and mobile phones has contributed to the expansion of digital channels, both in volume and power. As more high-end brands take an omni-channel approach, retailers, online and offline, are competing with top brands for online position or storage space. Brands are testing new treats and wet options on the market, promoting the business sales.

Market Segmentation:

The Wet Pet food market in Singapore is classified by type, application, distribution channel and geography.

Depending on the type, the regional Wet Pet food market is divided into

• dog food

• cat food

Based on the application,

• Residential

• commercial

Based on the sales channel,

• offline retailers

• online retailers

Impact of covid-19 on Singapore Wet Pet Food Market

While food and beverage manufacturers and processors are more likely to be affected by a shortage of labor and raw materials that are essential in the production process, all its associated industries like wet pet food also had a severe impact of the coronavirus. The stringent lockdown conditions across the area resulted in the closure of production units and disruption in supply chain, which led to a decline in sales and revenue of wet pet food market in Singapore. Asian countries have been deeply affected by the COVID-19, as it originated in China and showing its impact on densely populated nations like India, resulting in the losses in the overall wet pet food business.

Singapore Wet Pet Food Market Regional Analysis:

Changes in consumer lifestyles and rising disposable income in Southeast Asian countries are leading to greater acceptance of pets, not only among the high-income group, but also among the low-income group average income, supporting Singapore wet pet food market. In addition, the growing demand by pet owners for more nutritious, healthy and organic food for their pets and the growth of humanization of pets and the rising adoption of private labels in countries like Singapore is the main factors driving the local Wet Pet Food Market.

Leading Company

Mars Inc. accounted for the largest share of the Singapore Wet Pet Food Market in terms of sales and revenue in 2020.

Key Players

1. Mars Inc.

2. Hills Pet Nutrition

3. Nestlé Purina Petcare