The global shoe deodorizer market size was valued at USD 126.80 million in 2023. The global market size is estimated to reach USD 217.89 million by 2032 from USD 134.66 million in 2024, registering a CAGR of 6.2% from 2024 to 2032.
Shoe deodorizer is a substance applied inside shoes to prevent unpleasant foot odor caused by bacterial breakdown of sweat cells. Several diseases, such as diabetes and hyperthyroidism, cause excessive sweating in the feet and other parts of the body. The bacterial breakdown of sweat cells produces a bad odor, which can be overcome with the use of a shoe deodorant. Unlike body deodorant, shoe deodorizer plays a vital role in controlling foot sweat and providing a pleasant, fresh scent all day long.
The growth of health issues such as diabetes, hyperthyroidism, and olfactory referral syndrome in the majority of people globally is expected to drive the market over the forecast period.
Factors such as improved standard of living, the accelerated pace of R&D, increased awareness of fashionable consumers, augmented consumer spending in developed and developing countries, and awareness of customers of the convenience and benefits of shoe deodorizers are propelling the growth of the global market. Different types of deodorants available in the market include sprays, stencils, and powders, which are mainly distributed in local stores, retail stores, drugstores, shoe stores, supermarkets, and grocery stores. Improving living standards, increasing consumer spending in developed and emerging countries, and increasing consumer awareness of the availability and benefits of shoe deodorants will exponentially boost the worldwide market. Market players are focused on the development of natural deodorants due to changing trends and changing consumer preferences toward organic products versus synthetic products. In addition, they adopt strategies such as strategic product placement in pharmacies and mass retail stores to have a favorable impact on consumers.
Increasing population and urbanization have led to increased demand for fashion footwear which is an important factor in boosting the global shoe deodorizer market. In addition, increased awareness of fitness has led to an increase in physical activities and cardiovascular exercise. This has led to increased demand for athletic footwear which in turn is fueling the rapid growth of the global market. Moreover, the increase in the number of sporting events and the interest of young aspiring athletes in athletics is another notable factor in driving the growth of this market. Growing health issues such as obesity and diabetes among most people in the world are likely to drive this market over the forecast period.
Consumers' awareness of the shame of smelly shoes has made deodorant an essential personal care product. This is an important factor in opening up new market opportunities for shoe deodorizers. Manufacturers of shoe deodorants are focusing more on developing and launching innovative new products using advanced solutions to meet changing needs and consumer demand for new products. Suppliers also strive to differentiate their products from those offered by pharmaceutical companies. Therefore, they prefer to innovate ingredients and technologies that are beneficial to consumers' feet, such as powders and sprays which cure bacterial or fungal infections and also eliminate unpleasant odors.
The shoe deodorizer market is plagued by a high proportion of counterfeit products. The increase in sales of counterfeit products has greatly affected the growth of the global market, and customers cannot tell them apart from the originals. The counterfeit and replicated products are available at lower prices than real shoe deodorizers and negatively impact the sales and pricing strategy of major suppliers. Besides, the lack of awareness of the use of footwear deodorizers and lower availability in developing countries are important factors that are estimated to hamper the growth of the global footwear deodorant market.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2032 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2032 |
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CAGR |
6.2% |
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Segments Covered |
By Product, Distribution Channel and Region |
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Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Market Leaders Profiled |
S. C. Johnson & Son, Inc., Reckitt Benckiser Group plc, Blistex Incorporated, Sanofi S.A., Ningbo Jiangbei Ocean Star, Factory & Trading Co., Ltd, Zamtek Solutions; Puma SE and Scholl’s Wellness Co |
Based on product, the sprays segment is the largest segment in 2023, accounting for 46.8% of the global market share. Smelly shoes are a major concern for most consumers, regardless of their hygiene or hygiene preferences in physical activity, the inclination of consumers toward these deodorant sprays allows easy application and is also easy to travel. New developments in this category are popularizing deodorant sprays, thus contributing to the growth of the shoe deodorizer market.
The powder segment is expected to register a significant CAGR of 6.4% during the forecast period. This product helps reduce odor by blocking odor particles and absorbing moisture from shoes. This process also reduces the appearance of odors in the future. The product contains antifungal properties that help keep feet clean and prevent sweat build-up. The availability of products in this category with advanced odor-elimination features attracts consumers to these products.
Based on the distribution channel, the offline segment dominated the market and accounted for 82.4% of the global market share in 2023.
The strong presence of offline retail stores serving the shoe care segment is the key factor in the dominance of this channel. In addition, the increased availability of various shoe care products, including deodorants in specialty stores such as Sketchers, Mochi, Vans, and Puma, and other hypermarkets and supermarkets, is driving product sales through this channel.
The online segment is expected to register the highest CAGR of 6.5% during the forecast period.
Growing penetration of shoe care companies through online portals due to increasing consumer preference for online shopping due to the added convenience, the availability of these products has led to them online. In addition, the growing popularity of e-commerce among consumers, as it saves time and effort in placing products in stores, is supposed to provide lucrative opportunities for these deodorants during the outlook period.
A greater propensity for wellness and fitness activities in the region has increased the demand for sportswear, including shoes, driving high demand for shoe care products such as deodorizers. In addition, the presence of large corporate structures in the United States and Canada encourages the regular use of formal shoes, which requires regular shoe care and cleaning.
With the increase in the working-class population, especially white-collar jobs, in developing countries like China and India, and Singapore, the adoption of formal lawsuits has increased. Subsequently, this is supposed to boost the market demand for shoe deodorants. In addition, the strong growth of the e-commerce industry in these developing countries provides manufacturers with lucrative business opportunities to enter the market and gain competitive market share, thus boosting the demand for the product.
Companies playing a leading role in the global shoe deodorizer market include S. C. Johnson & Son, Inc., Reckitt Benckiser Group plc, Blistex Incorporated, Sanofi S.A., Ningbo Jiangbei Ocean Star Factory & Trading Co., Ltd, Zamtek Solutions, Puma SE, Scholl’s Wellness Co., Church & Dwight Co., Inc., and Chattem, Inc.
By Distribution Channel
By Region
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