Rice Syrup Market

Global Rice Syrup Market Size (2024 to 2029)

The size of the global rice syrup market is expected to be worth USD 1.83 billion in 2024 and grow at a CAGR of 4.15% from 2024 to 2029 to achieve USD 2.24 billion by 2029.

Rice Syrup is a sweetener made from rice. the malted grain syrup contains sugars such as maltose, maltotriose, and glucose. It is made by fermenting organic rice with saccharifying enzymes to break down the starches, followed by straining off the liquid and heating it until desired consistency is achieved. The process doesn't contain any synthetic agents making the syrup suitable for all ages. It is a low-calorie sweetener and hence considered healthier and more suitable than many other sweeteners. Rice syrup also has wide applications in confectionery, bakery, beverages, infant formula, and food service industries such as hotels, restaurants, and coffee shops.

MARKET DRIVERS

Growing adoption of rice syrup as a sweetener

The growing prevalence of diabetes, heart complications, and high blood pressure in people is rising the demand for the rice syrup market. This is a low-calorie with high fructose content sweetener. Thus, various practitioners are recommending replacing their synthetic high-glucose sweetener with rice syrup. These factors are driving the rice syrup market during the forecast period. The rise in demand for clean-label products and also manufacturers replacing synthetic sweeteners with rice syrup to cater to the needs of health-conscious people is propelling the market growth. Further rice syrup has wide applications in the food processing industry and food services industry.  Hence these factors are responsible for the growing popularity of the rice syrups market during the forecast period.

MARKET RESTRAINTS

Lack of international regulations

Rice syrup has no internationally recognized preparation processes. Complying with different standards around the globe would be problematic for the manufacturers. Further few research reports state that the product can have a negative impact on consumers. These factors can impede the rice syrup market. In addition factors like increasing competition, innovation of new flavors, fluctuating raw material prices, and increase in production prices can hamper the growth of the rice syrup market

MARKET OPPORTUNITIES

The growing demand for natural and organic sweeteners is providing a lucrative opportunity to the market. Many manufacturing companies are venturing into this market and launching new products containing rice syrup as a sweetener. This offers numerous opportunities to the rice syrup market. further plant-based food products are highly demanded by emerging countries. Hence Market stakeholders are increasing the production of plant-based products, this is generating huge opportunities. further, the demand for clean-label products is also increasing substantially all around the world. clean label products are produced with minimal processing this is driving the people's interest in the products.  In Addition, companies are doing research and formulating new products that satisfy consumer demands.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Rice Syrup Market Analysis By Rice Type

The Brown rice segment has largely preferred over white rice in preparing syrup. Though brown rice syrup also contains a high amount of sugar, it is mostly used by consumers. Further, it is also used as an organic sweetener in food processing industries such as bakery products like cookies, cakes, and pudding, and in the beverage industry such as soft drinks. These factors are driving the rice syrup market growth during the forecast period.

Global Rice Syrup Market Analysis By Category

The Organic segment holds the largest market revenue in the rice syrup market during the forecast period. The rising health consciousness among consumers is driving market growth. Further, organic syrups are naturally prepared, gluten-free, and suitable for vegan diets. moreover, manufacturers are using organic rice syrup as a sweetener to cater needs of health-conscious consumers. Furthermore, organic rice syrup is healthier than corn syrup and is used in high-temperature making. These factors are driving the rice syrup market expansion.

Global Rice Syrup Market Analysis By Application

The Bakery and Confectionery segments are anticipated to generate the largest market revenue in the rice syrup market during the forecast period. The rice syrup has a mild caramel flavor used in bakery products such as cookies, pies, cakes, and puddings. The other added benefit is it improves the texture of baked products. The rice syrup is also used as a sweetener in the confectionery industry. Further, a rise in the consumption of bakery and confectionery products around the globe is projected to fuel the growth in the market.

REGIONAL ANALYSIS

The European region dominates the rice syrup market and is anticipated to record the largest revenue during the forecast period. The change in consumer preferences toward nutritious and healthy foods is driving the market in the region. Further, demand for natural sweeteners in baked products is also fuelling the market growth. Moreover, the demand for rice syrup across households as a healthy syrup in their breakfast is positively contributing to the growth of the market in the region. Following growth is observed in the North American region during the forecast period. Several driving factors such as growing awareness for healthy foods and a rise in consumption of snacks and baked goods with rice syrup as an ingredient are propelling the market growth.

KEY PLAYERS IN THE GLOBAL RICE SYRUP MARKET

The global rice syrup market is concentrated with well-established players. Key players in the market include Suzanne’s Specialties, Nature’s One, Inc., Wuhu Deli Foods Co. Ltd., Axiom Foods, California Natural Products (CNP), ABF Ingredients, Cargill Incorporated, Archer Daniels Midland, Wuhu Haoyikuai Food Co. Ltd., GulshanPolyols Ltd., Habib Rice Products Ltd., Lundberg Family Farms, Meurens Natural S.A. and California Natural Products

RECENT HAPPENINGS IN THE MARKET

• In 2021, Suzanne’s specialties participated in the 124th Canto fair and presented flavor syrups such as blueberry, strawberry, maple flavor syrup, and special rice syrup that can pass C3, C4, and C13 tests.
• In 2021, the Centre for Science &Environment claimed adulteration in products such as honey syrup and sugar exports of Wuhu Deli Foods and called for a probe for further investigation.  

​​​​​​DETAILED SEGMENTATION OF THE GLOBAL RICE SYRUP MARKET INCLUDED IN THIS REPORT

This research report on the global rice syrup market has been segmented and sub-segmented based on the rice type, category, application and region.​​​​​​​

By Rice Type

• Brown Rice
• White Rice​​​​​​​

By Category

• Organic
• Conventional​​​​​​​

By Application

• Bakery and Confectionery
• Beverages
• Dessert and Dairy
• Meat, Poultry, and Seafood
• Instant Formula
• Other Applications

​​​​​​​By Region

• North America 
• Europe
• The Asia Pacific
• Latin America 
• The Middle East and Africa