Rice Noodle Market

Global Rice Noodles Market Size (2024 to 2032)

Global Rice Noodles Market size was worth USD 20.83 billion in 2024 and is predicted to have USD 60.68 billion by 2032 and register a CAGR of 14.30% from 2024 to 2032.

Current Scenario of Rice Noodles Market

Rice flour and water are well combined in order to prepare rice noodles. It is thought that China is where these noodles first appeared. There are numerous sizes and styles of these noodles, including vermicelli, broad, stick, and others. The market for rice noodles has grown significantly in recent years, and this trend is anticipated to continue in the years to come. The expansion of the rice noodle sector can be ascribed to an increase in investments in R&D, the entry of new players, product innovation, technological advancements, efficient resource allocation, and increased competitiveness among competitors to broaden their geographical and client bases. White and brown rice are the main ingredients used to make rice noodles. They do not contain any other micronutrients and are primarily a source of carbohydrates. Noodles are made with additional ingredients that improve their clarity and chewy texture, such as cornstarch or tapioca. Next to boiled rice grain, rice noodles are the most popular rice food consumed worldwide. As a soup noodles, noodles are heated in a soup after being mixed with vegetables, herbs, and meats.

MARKET DRIVERS

In the near future, favorable legislation, government regulations, and incentives are anticipated to fuel the growth of the rice noodle market. As disposable income rises, consumers' purchasing power will rise as well, resulting in a successful rice noodle market growth. The market is expected to develop as a result of the product's inherent gluten-free nature due to the absence of wheat flour, which makes it appropriate for those who have celiac disease and gluten sensitivity. On the other hand, the demand for gluten-free goods is rising, which increases demand for rice noodles. Noodles are a common dish among people in Asia. It is convenient, simple to prepare, flavorful, full of nutrients, and receives excellent reviews outside of Asia. Rice noodles are typically produced using flour, water, salt, and several optional ingredients. Rice noodles offer excellent textures and little cohesiveness because they don't contain gluten. Rice starches are gelatinized to any size when they are steamed, which aids in the influence of gluten on rice-based noodles. The preference for gluten-free noodles is a result of their positive health advantages, which include a reduction in the risk of allergic reactions and celiac disease as well as a lower glycemic index for diabetics. Noodles of high quality have a vibrant colour, a lengthy shelf life free of microbiological deterioration and oxidative rancidity.

MARKET RESTRAINTS

The market for rice noodles is anticipated to be constrained by the high and regular consumption of noodles, which is not seen to be efficient given how they are prepared and the excessive use of preservatives, artificial colors, and flavouring. Of contrast, a deficiency in vital minerals could limit rice noodles' market growth.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Rice Noodles Market Analysis By Product Type

In 2024, rice stick noodles had a revenue share of more than 40.0%.

These items have been modified to fit the regional tastes of numerous nations as a result of their versatility. Many other recipes, such as Ka Teu, char kway teow, Asam Laksa, Pancit Bihon, Mohinga, Bihun, Khao Poon, Khao Soi are prepared with these ingredients. There are additional goods created from brown rice that are regarded as being highly healthful. These items include rice bran and germ, making the noodles nutrient-rich.

From 2024 to 2032, the segment for vermicelli rice noodles is anticipated to grow at the fastest rate, 15.0%. Vermicelli's delicate texture makes it ideal for quick cooking and is frequently used to make stir-fries, salads, and soups. It is a common morning food in many Chinese areas. The popularity of blended rice vermicelli noodles, which are created from a combination of rice and other grains, is also increasing. Additionally, these items are said to be better for digestion and offer a healthier blend of nutrients.

Global Rice Noodles Market Analysis By Cooking Method

In 2023, conventional rice noodles have a market share of more than 50.0%. 

These can be prepared using a wide range of ingredients, giving you the opportunity to control the dish's flavour and taste. These goods are safe for routine eating without having any additional negative impacts on health because they are just dry or frozen noodles that contain little to no preservatives.

With a CAGR of 14.7% from 2024 to 2032, the instant noodle segment is anticipated to experience the fastest growth throughout the forecast years. These offer the chance to be prepared and consumed on the go and are more suited for the fast-paced lifestyle. Many of these can be prepared in under five minutes. Numerous corporations have been investing in the R&D of healthier, chemical-free versions of their products. These come in an enormous selection of tastes and give consumers a wide range of options.

Global Rice Noodles Market Analysis By Distribution Channel

In 2023, the offline segment's revenue share was greater than 45.0%.

An increasing number of Asian immigrants are moving to different parts of the world, which has increased the availability of rice noodles in supermarkets and hypermarkets. These goods have always been consumed in greater quantities because they are a staple of most Asian diets. The product is appropriate for all supermarkets and hypermarkets due to its necessity.

REGIONAL ANALYSIS 

In 2024, Asia Pacific held the greatest share with 65.0%.

Asian cuisine relies heavily on rice noodles, which are used to prepare a wide range of cuisines on the continent. In Cambodia, China, Myanmar, the Philippines, Indonesia, Laos, Malaysia, Thailand, and Vietnam, there is a significant market for it.

North America is anticipated to experience the greatest rate of growth among all regions, with a CAGR of 15.9% from 2024 to 2032.

The main drivers of the expansion of the local market are the rise in Asian restaurants and the migration of Asians to Mexico, Canada, and the United States. Numerous Americans are being enticed to try the product by the idea of instant rice noodles. It is a workable diet choice due to how simple it is to prepare.

KEY PLAYERS IN THE RICE NOODLES MARKET

Key players in the Rice Noodles Market are Thai President Foods Public Company Limited, NONGSHIM CO., LTD., Nasoya Foods USA, LLC, Nona Lim, LLC., McCormick & Company, Inc., Lotus Foods, Inc, Annie Chun’s, Inc, Embridge Foods, Inc, Natural Earth Products, Inc.

RECENT HAPPENINGS IN THE GLOBAL RICE NOODLES MARKET

A new ready-to-eat packaged meal called Papa Pancitan was introduced in January 2021 by The Moment Group, a Philippine-based manufacturer of packaged foods, and it features rice noodles as a main component. This product was introduced by the corporation as part of its delivery-only business.

DETAILED SEGMENTATION OF GLOBAL RICE NOODLES MARKET INCLUDED IN THIS REPORT    

This research report on the global rice noodles market has been segmented and sub-segmented based on Product, Cooking Method, Distribution channel, & region.         

By Product Type

• Stick
• Vermicelli

By Cooking Method

• Instant
• Conventional

By Distribution Channel

• Online
• Offline

By Region

• Europe
• North America
• Middle East
• Latin America
• Asia Pacific