Relaxation Beverages Market

Relaxation Beverages Market Size, Share, Growth (2023-2028)

Relaxation beverages market was valued at US$ 372 million in 2022 to reach US$ 1100 million by 2028 with a CAGR of 15.10%.

Relaxation Beverages Market Overview

Relaxation drinks are non-alcoholic drinks formulated to reduce stress and provide relaxation. They consist of natural ingredients that help calm the people's mind and body, relieving stress. Relaxation drinks decrease anxiety and induce sleep for people who have Insomnia. Prolonged stress condition leads to a rise in various mental and physical conditions. The busy lifestyles of people are induced by stress and anxiety, which can be recovered by the relaxation drinks that are driving the market. Relaxation drinks consist of natural ingredients that are good for health, such as chamomile, gamma-aminobutyric acid, melissa officinalis, L-theanine, melatonin, and marijuana; these ingredients are helpful in stress relief, better night sleep, and anxiety issues. Relaxation beverages are rich in vitamins and antioxidant properties. These are available in various flavors according to the people's demands.

Relaxation Beverages Market Drivers

Increasing people's concern regarding stress level

Many reasons were inducing stress, such as political, environmental, personal, or professional reasons, which was becoming the main concern among people. The American Institute of Stress stated that 33% of the population suffers from extreme stress, whereas 77% suffer from stress levels that impact physical health. Stress is every day in everyone's life; each person experiences some stress, which drives the relaxation beverages market. Relaxation drinks help relieve stress, and they consist of natural ingredients that help calm the mind. Relaxation drinks are the saviour for people to avoid alcoholic drinks due to stress. People are adopting many stress-relieving procedures like exercising, and consuming relaxation drinks is part of it.

Rising awareness regarding mental health conditions

Long-term stress can lead to disturbance in mental and physical health. Anxiety and Insomnia are significant concerns of people in recent periods; leaving them untreated leads to mental health conditions. People are becoming aware of the chronic conditions and taking precautions. The consumption of relaxation beverages decreases anxiety levels and induces sound sleep. These benefits are boosting the market growth. The increase in attraction towards herbal products due to health benefits and low side effects influenced the trend in relaxation drinks.

Expanding the relaxation beverages market resulted in the establishment of many companies. The ease of availability had also increased as before, which were available in health food and specialty stores. These factors were prompting the market growth.

Relaxation Beverages Market Restraints

The government had issued separate regulations and requirements for the market of relaxation beverages. The regulations are regarding the safety and quality of products. The regulations are expensive to clear, the manufacturer needs to pay the government, and the process is time-consuming for manufacturers. The manufacturers should receive specific certifications to enter the market from the regulatory bodies. The many relaxation beverages are expensive compared to other alcoholic beverages such as beer; this hampers the market demand.Another restraining factor in this market was the high competition for the relaxation beverages market, where many competitors are working in the research sector to bring innovative flavor drinks into the market to stand in the competition. The people's awareness of the drinks also acted as the restraining factor for the market demand. People have low knowledge in many regions regarding the benefits of relaxation beverages due to a lack of advertising and promotion.

Recent developments in Relaxation Beverages

• In 2023, Calm, a renowned company, announced the launch of its recent innovation known as Calm Sleep Tea, which induces sleep.

• In 2021, Yogi Tea, a tea production company, introduced Bedtime Bliss Tea for insomnia patients to sleep well at night.

• In May 2021, PepsiCo announced its product Soulboost, a sparkling water beverage that consists of functional ingredients with natural juice. It has two variety of flavors with 10 to 20 calories per drink. One is said to be Lift, while the second is called Ease.

COVID-19 Impact on the Relaxation Beverages Market

The Pandemic positively impacted the relaxation beverages market, where people were more conscious of the Pandemic regarding health benefits. The market has seen high demand due to the nutritional benefits of these beverages in their ingredients list. The demand for relaxation drink tea was high during the Pandemic, and the demand was still increasing due to tea consumption's high-level health benefits and relaxing effects. The manufacturers had seen losses in the first half of the Pandemic due to the supply chain and transportation restrictions. The supply of raw materials faced challenges during the lockdown. The relaxation beverages market demand had risen after some free movements in the strict lockdown regulations.

Relaxation Beverages Market Segmentation

By Type

• Vitamin Beverages

• Tea drinks

• Others

The tea drinks segment was dominant in the relaxation beverages market share. The tea drinks give relaxation and calmness to the mind. Tea drinks are available in various flavors, from classic to herbal combinations, with health advantages. Consumer preferences for tea drinks boosted the market value due to their choice as they have access to massive information regarding relaxation beverages and their benefits with the rise in social media and digital marketing. Due to the various trends in the market, the tea drinks segment was expected to dominate the market in the forecast period.

By Product

• Relaxation Shots

• Relaxation Mixes

• Relaxation drinks

The relaxation drinks segment dominated the market in 2022. As they are available in ready-to-drink form, there is no necessity for additional ingredients. Relaxation mixes need water to mix in, and then they are ready to consume as it is time-consuming compared to relaxation drinks. Relaxation drinks are available in packages that can be directly consumed, but relaxation shots are available in small quantities of liquid form with a high concentration of active ingredients.

By Application

• Anxiety

• Insomnia

• Others

The Insomnia segment was holding the high demand in the relaxation beverages market. Many people are facing disturbances in sleep cycles due to stress or other personal reasons. The manufacturers widely produce relaxation drinks that help treat insomnia patients and improve sleep quality. It targets the causes of keeping a person awake. Melatonin, Chamomile, and magnesium are commonly used ingredients. For Insomnia, sleeping pills are recommended for short-term use, as they suppress the central nervous system. Chronic use was prohibited. Relaxation tea drinks can be helpful in those conditions. 

The market has seen promising growth in the anxiety segment, as relaxation drinks help calm the mind. It was expected to have a decent growth rate in relaxation beverages market value in the forecast period.

By Region

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East and Africa

North American region had the most significant share in the relaxation beverages market size. This was due to the high production of relaxation beverages in the U.S., followed by Canada. These countries have a trendy Food and beverage sector with high production. A few critical global Food and beverage industry players are headquartered in the U.S. The high disposable income of the consumers was influencing the people to spend heavily on health benefit products. Stress was the primary concern of healthcare and government agencies, boosting market demand. North American companies are well-known for their beverage companies, where they use their distribution networks, and brand popularity dominates the market. The strategic marketing methods and innovations in product quality had attracted customers, which influenced the domination of the regional relaxation beverages market.

The Asia-Pacific region was where traditional medicine and recipes were used with health benefits. Relaxation beverages with health benefits are widely given importance in this region, which dominates the relaxation beverages market in second position.

Europe has had decent growth in the recent period and was expected to have a significant market share in the forecast period.

Relaxation Beverages Market Key Players

1. Encha

2. Ippodo Tea Co. Ltd.

3. Tranquini

4. Som Sleep

5. Phi Drinks, Inc.

6. Harvest One

7. BevNet.com

8. Tranquil Relaxation Shots

9. Sol Relaxation Drinks

10. Melatonin Calm Sleep Drink

11. Chillbev

12. Boisson Slow Cow, Inc.