The global real-time bidding market is predicted to reach USD 21.18 billion in 2024 and USD 207.49 billion by 2032, growing at a CAGR of 33.01% during the forecast period.
The growing use and demand for smartphones are anticipated to drive the RTB market as they facilitate the adaptation of RTB advertising. This is calculated to boost the sales of the RTB market much more when compared to the desktop setup. Also, the increasing allocation of budgets for advertising by enterprises may cause the propulsion of the RTB market. However, factors like public interest in the subject and other IoT-related matters may affect the growth of the RTB market. Also, the concentration of the market in North America and Europe may restrain the expansion of the RTB market in the future.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2032 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2032 |
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CAGR |
33.01% |
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Segments Covered |
By Auction Type, Ad Format, Application, Device and Region |
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Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Smaato (US), Salesforce (US), Rubicon Project (US), Convertro Inc. (US), Google (US), CRITEO ADVERTISING (France), WPP plc (UK), Facebook (US), BrightRoll (US), Amazon (US), Yandex (Russia), SpotX (US), Tremor Video (US), PubMatic (US), AppNexus (US), Darriens Media Exchange (Argentina), Microsoft Corporation (US), Platform One Pvt. Ltd. (Sri Lanka), and Adobe (US) and Others. |
The open auction type has the largest market share in the year 2021. In this type, Ad impression is bought and sold in inventory, and prices are estimated in real time.
The RTB Image is expected to grow the fastest in the forecast period. The public's ignorance of video Ads is a boosting factor for RTB's Image growth.
Among the mentioned applications, the retail and e-commerce segment is estimated to grow at the highest growth rate in the forecast period. This segment's main focus is to minimize human errors, inefficiency, and time wastage by making considerable investments in marketing solutions, which is naturally the reason for the projected growth of the retail and e-commerce application.
The mobile sector is anticipated to have the fastest growth rate in the predicted forecast periods. The demand for an increase in the use of smartphones by every individual is the reason for this sector's growth, facilitating key companies' reaching out to a broader section of the audience compared to desktops.
The North American RTB Market leads the Real-Time Bidding market by value and volume, as per the statistics 2018. The situation of all the market key players in this region is an added advantage to its significant market position. However, this region is only the second-fastest growing in the world, following the Asia Pacific region.
The Asia Pacific RTB Market had the second largest market share in 2018 in terms of value and volume. As mentioned above, this region is expected to be the fastest-growing regional market for Real-Time Bidding owing to the interest shown by the leading key companies in the Asia Pacific region, mainly towards India, China, and Japan, causing high hopes for growth rate. The growth in the Asia Pacific region is also attributed to the high future opportunities in fast-developing economies like India and Japan. The regional advantages offered by this region, such as ease of setup and, cheap resources, and a large number of skilled populations is the sole reason for this region’s advancement in the market.
Europe RTB Market is next in the lead in the market for Real-Time Bidding. The presence of a considerable customer base in and around this region is helping the growth of the real-time bidding market in Europe. Also, the technological supremacy of Europe and North America over the rest of the world allows them to develop in this newly emerging field, causing eye-catching performance in the market. On the other hand, the Middle East & Africa, and Latin America regions, being in the low developing countries due to the contribution of low GDP countries, have fewer chances for industry growth. Hence, the real-time bidding market in these regions is slow-growing.
By Auction Type
By Ad Format
By Application
By Device
By Region
Frequently Asked Questions
The growth of the global RTB market is primarily driven by the increasing adoption of programmatic advertising, the proliferation of digital devices, advancements in data analytics, and the demand for personalized advertising experiences.
Challenges in the global RTB market include concerns regarding ad fraud, brand safety, privacy regulations such as GDPR and CCPA, as well as the need for standardized metrics and transparency in ad transactions.
AI and machine learning are increasingly being utilized in the global RTB market to enhance ad targeting, optimize bidding strategies, detect fraud, and personalize ad content. These technologies are expected to drive further efficiency and effectiveness in RTB campaigns.
Businesses can navigate the complexities of the global RTB market by staying informed about industry developments, partnering with trusted technology providers, prioritizing transparency and compliance, and continuously optimizing their ad campaigns based on data-driven insights.
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