Processed Superfruits Market

Global Processed Superfruits Market Size (2024 To 2032)

The size of the global processed superfruits market is expected to be worth USD 48.60 billion in 2024 and grow at a CAGR of 5.10% from 2024 to 2032 to achieve USD 72.35 billion by 2032. The globally processed super fruit market is presumed to make noticeable gains in the forecast timeline.

"Super fruit" is a marketing term used to improve sales of some special fruits that contain additional nutritional benefits compared to other fruits. As per the Food and Agriculture Organization of the United Nations (FAO), the scientific definition of "superfruit" is based on two criteria: nutritional value and additional nutritional benefits. Antioxidant capacity is the best known bioactive property of superfruits. Super fruits are whole foods rich in natural vitamins, minerals, amino acids, healthy fats, antioxidants, and other nutrients. Some of the superfruits are pomegranate, blueberries, and grapes. Market growth has expanded with an increase in the consumption of nutrient-dense foods, as well as an increase in health-sensitive populations.

MARKET DRIVERS

As demand for antioxidant-rich superfruits increases, the global market for processed superfruits is supposed to grow.

Market growth will be further accelerated by consumer propensity for natural foods, such as frozen fruits, and increased demand for ready-to-eat and ready-to-eat (RTD) beverages. The use of superfruits for multiple purposes other than the natural color of foods, the natural flavor of foods and dietary foods, and functional ingredients is another important factor in the development of the worldwide processed superfruit market. More and more health-conscious people have increased their demand for a wide variety of nutritional products to stay healthy and increase their intake of nutrient-dense foods. This has led to global market demand for processed superfruits. The processed super fruit provides additional nutritional benefits and acts as an antioxidant to help remove harmful molecules from the body. Sales demand for processed superfruits is also expected to increase as an outcome of the rapid increase in the food industry. There is not only a great demand for superfruits in the food industry but also in the personal care industry. The demand for personal care products has also increased significantly in recent years, further accelerating the development of the worldwide processed super fruit market. Therefore, due to all the factors mentioned above, it is estimated that the global market for processed superfruits will increase significantly in the coming years.

In addition to these factors, there are several aspects, including geographic coverage, competitive analysis and segments that influence the growth of this market. An in-depth analysis of all these factors will allow key market participants to make better decisions to expand their business. The size of the processed super fruit market will show noticeable benefits during the outlook period due to additional nutritional benefits compared to other fruits. It also acts as an antioxidant that removes all the harmful molecules from the body and improves the immune system. The quality that provides consumers with health benefits accelerates the demand for products. These are specially classified and packaged by nutritional scientists to provide superior quality to consumers. Growth in the food sector drives product intake as food demand increases from 50% to 90% by the end of 2050. The components are broadly used by people across the globe to benefit from the long life and prevention of many diseases. The rise in the food industry will have a major impact on the processed super fruit market over the forecast period. Increased consumer awareness of health and fitness will drive the market demand for processed superfruits. Green and red wines contain almost thrice the amount of antioxidants. Antioxidants prevent the human body from contracting a variety of diseases, including cancer and blood vessels, act as a great source of weight loss, and help the skin to glow naturally.

MARKET RESTRAINTS

The high cost related to the production, processing and storage of processed superfruits and the shortage of consistency in terms of flavor may limit the expansion of the worldwide processed superfruit market over the outlook period. Furthermore, the negative impact of the ingredients on human health hinders the growth of the super fruit market during the prediction period.

REPORT COVERAGE

SEGMENTAL ANALYSIS 

Global Processed Superfruits Market Analysis By Form   

The frozen segment is dominating the market share, whereas the liquid segment is positioned to hit the highest CAGR by the end of 2032. These superfruits, when processed and frozen, keep the same freshness and do not lose their nutritional benefits. The growing demand for superfruits, due to their high nutritional value, which can reduce many chronic illnesses, is substantially amplifying the growth rate of the market.  

The liquid segment is more likely to hit the highest CAGR by the end of the forecast period. The rising awareness among people to consume healthy snacks to avoid the risk of heart-related issues is substantially enhancing the growth rate of the market. Also, the launch of innovative products to enhance the quality of processed products using clean-label ingredients to gain the attention of the people who seek to eat only healthy food or beverages is to propel the market’s growth rate.  

Global Processed Superfruits Market Analysis By Application 

The food segment holds a significant share of the market, whereas the beverages segment is attributed to have the highest growth rate in the processed superfruits market. Processed superfruits have a longer shelf life and are combined with other ingredients to add flavor or taste accordingly. In the modern era, both men and women work in parallel, and there is no time to cook fresh food at home. These people mostly depend on processed foods, which are healthy at the same time. The beverages segment has steady growth opportunities throughout the forecast period.  

REGIONAL ANALYSIS

Based on the region, the world market for processed superfruits is divided into Europe, North America, the Middle East and Africa, Asia Pacific and Latin America. The Asia-Pacific region is foreseen to witness a further boom in the market due to the mounting population of emerging countries and the growing food and beverage sector. As the demand for personal care products increases rapidly, China and India are considered to dominate the worldwide processed super fruit market. Super fruit is the main ingredient in skincare products like lotions, facial creams, and cosmetics. Furthermore, as the demand for personal hygiene products for men and women increases, the global market for processed superfruits is expected to expand.

North America and Europe are also estimated to contribute to the expansion of the global market for processed superfruits. The changing preference for convenience products, changes in lifestyles and the increase in the number of working women are driving demand in the market for processed superfruits worldwide. North America is likely to progress at a significant rate as demand for packaging and prepared foods increases. Europe has experienced surprising growth in recent years as all types of processed superfruits are available for desserts and packaging products. In addition, Latin America expects the best growth in the market as demand for packaged foods used as the main ingredient in superfruits increases. Furthermore, the demand of the local market is increasing due to the increase in the elderly population and health problems.

KEY PLAYERS IN THE GLOBAL PROCESSED SUPERFRUITS MARKET 

Major key players in the global processed superfruits market are Symrise AG, SunOpta Inc, Kerry Group, Agrana Beteiligungs-AG, Del Monte Pacific Limited, Ocean Spray Cranberry, PepsiCo, Dabur India Ltd, Uren Food Group Limited, Frutarom Industries Ltd and Others.

RECENT HAPPENINGS IN THE MARKET

• DohlerpurchasedTeawolf to extend its natural ingredient capabilities in the USA. With this purchase, the company aims to expand its nutritional ingredient products’ portfolio for the food and beverage business.
• MasseriaFruttirossi worked mainly with the platforms of the University of Bari and Agridatalog for activities related to sensors and IT. MasseriaFruttirossi continues to invest in pomegranate farms where leading Italian manufacturers install advanced kits, solar cells and sensors. This step is performed to measure the parameters of the plant, the environment and the climate.

DETAILED SEGMENTATION OF THE GLOBAL PROCESSED SUPERFRUITS MARKET INCLUDED IN THIS REPORT

This research report on the global processed superfruits market has been segmented and sub-segmented based on form, application, and region.

By Form

• Liquid       
• Frozen     
• Powder   
• Canned    

By Application

• Food          
• Beverages              
• Cosmetics

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa