Probiotic Juice Beverage Market

Global Probiotic Juice Beverage Market Size (2024 to 2029)

Global Probiotic Juice Beverage Market is expected to be at USD 33.85 billion in 2024 and is anticipated to reach an extent of USD 42.9 billion by 2029, recording a considerable CAGR of 4.8 % over the outlook period 2024 to 2029.

MARKET OVERVIEW

Fruit juices have become important carriers of a number of cross-category functional ingredients ranging from probiotics, fiber, and plant sterols to omega-3s, collagen, and glucosamine. Probiotic products readily available on the market are generally in the form of yogurt or fermented milk. Also, it has been observed that with a trend towards vegetarianism by consumers in all developed countries, the demand for vegetarian probiotic products has decreased. Health professionals are gradually promoting the beneficial effects of foods with added live probiotics on human health and, in particular, on children and other high-risk populations. Probiotics have been observed to play an important role in digestive, immune, and respiratory functions and have a vital effect in preventing infectious diseases in children. In recent years there has been interesting in the juice segment. Juices make up about 11% of probiotic drinks. The probiotic juice drink market is currently in its infancy and is expected to develop at an incredible growth rate during the outlook period.

MARKET DRIVERS AND RESTRAINTS

Increasing personal disposable income coupled with growing health awareness are the factors that are driving the growth of the Global Probiotic Juice Beverage Market.

Aside from this, the increasing population of baby boomers in the United States is expected to drive the growth of the global probiotic juice beverage market during the forecast period. Aside from this, the significant acceptance of probiotic juice drinks in individual packages is likely to stimulate growth in the future as well. Increasing populations in developing countries in Asia are driving demand for probiotic products in the region, which is likely to boost growth in the marketplace in the future. Consumers are looking for drinks that offer an added benefit in addition to quenching their thirst. Functional foods and beverages have additional nutritional benefits that can help maintain balance in the body, especially in the gut. Many fruit and beverage companies are expanding their product line by adding functional beverages to their portfolio, which includes probiotic beverages. Functional foods and prebiotic drinks are becoming a hot food habit around the world. However, the market share is mainly occupied by developed markets.

REPORT COVERAGE

DETAILED SEGMENTATION OF THE GLOBAL PROBIOTIC JUICE BEVERAGE MARKET INCLUDED IN THIS REPORT

This research report on the global probiotic juice beverage market has been segmented and sub-segmented based on end-use, application, flavors, and by region.

Global Probiotic Juice Beverage Market By End-Use

• animal probiotics
• human probiotics.

Global Probiotic Juice Beverage Market By Application

• therapy
• disease prevention
• regularity

Global Probiotic Juice Beverage Market By Flavors

• blueberry
• raspberry
• strawberry
• Cranberry

REGIONAL ANALYSIS

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa

Asia Pacific captured the largest share of the probiotic juice beverages market in the review period, and Japan accounted for the highest share of the Asia Pacific probiotic juice beverage market in that timeframe.

Other than that, Europe is the second-largest market, as in this region, consumers have a positive attitude towards the consumption of probiotic products. Consumption is at a significant rate in Germany, France and the United Kingdom, as the products are easily available in the nearby grocery stores. Market growth is slower in the United States, but it is expected to see strong growth going forward with the increasing consumer awareness and availability.

KEY PLAYERS IN THE GLOBAL PROBIOTIC JUICE BEVERAGE MARKET

Probiotics International Limited, Goodbelly, Groupe Danone, Nestle SA, Biogaia AB, Yakult Honsha Co. Ltd., E.I. DuPont De Nemours Company are some of the notable companies in the global Probiotic Juice Beverage market.

RECENT DEVELOPMENTS IN THE MARKET

• PepsiCo, Inc. announced that it has entered into a definitive agreement to acquire KeVita, one of North America's leading creators of fermented probiotics and kombucha beverages. 
• General Mills' venture capital arm 301 Inc. has invested in the parent company of beverage and Juice Company GoodBelly Probiotics. NextFoods, GoodBelly's parent company based in Boulder, Colorado, is raising $ 12 million in funding in a new round led by 301, with additional capital from existing investors, including Emil Capital Partners. NextFoods was founded in 2007 by Todd Beckman and Steve Demos, who founded WhiteWave Foods.
• Global bioscience company and supplier of ingredients to the food and beverage industry, Chr. Hansen signed an agreement to acquire UAS Laboratories, a Wisconsin-based probiotic producer, from Lakeview Equity Partners for US $ 530 million. Chr. Hansen said the acquisition of UAS Labs, a B2B company specializing in the production of probiotics, will expand its microbial platform and improve the flexibility of probiotic production as part of its strategy to pursue specific acquisitions in the microbial sector.
• HOWARU Bifido, which has been clinically proven to enhance the body's natural immune response, especially in children and the elderly, offers beverage manufacturers the opportunity to create a unique juice drink that promotes both health and taste.