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Pretzel Market By Type (Soft And Hard), By Content (Unsalted Pretzels And Salted Pretzels), By Distribution Channel (Convenience Stores, Supermarkets & Hypermarkets, Online Retailers, Specialist Retailers And Other Distribution Channels), and Region Analysis (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast (2023–2028)

Published: March, 2023
ID: 5916
Pages: 175
Formats: report pdf report excel report power bi report ppt

Pretzel Market Growth and Forecast (2023-2028)

pretzel market size was valued at USD 7.13 billion in 2023, and it is estimated to reach USD 8.71 billion by 2028, with a registering CAGR of 3.22% 

Pretzel Market Overview:

Pretzel is a type of baked bread that is produced from dough, regularly formed into a twisted knot. Pretzels have their origin in Europe, accepted among monks in the early middle ages. The conventional pretzel shape is a non-symmetrical marking frame. It is made with the finishes of a long interlocking dough strip and then twists once more in particular. Pretzels are available in a wide variety of sizes and shapes on the market with a shiny outer surface appearance. The mixture of salt and lye is considered the most widely recognized flavor for pretzels. Sugars, seeds, coatings, chocolate and nuts are among the alternative condiments for pretzels. The pretzel can be hard or delicate, among which the hard ones have a longer duration of use, while the delicate ones are consumed shortly after preparation. Pretzels have become a component of popular culture, both as a staple food and in its remarkable form of harnessed wind that has generated points of view, thoughts and other phenomena. 

Recent Developments in Pretzel Industry:

  • Peak Rock is a capital market company. It is the leading provider of pretzels. Pretzels offer a wide range of savory snack products as well as extruded snack products. It is a private equity and venture capital company. Pretzels have an excellent reputation for providing excellent customer service and exceptional product quality.

  • Anne Beiler, better known as Aunt Anne, started her new pretzel business in 1988 at a Dutch farmers market in Pennsylvania. The airport and mall pillar have more than 1,600 outlets worldwide, with regional offerings such as a banana pretzel (England), a seaweed pretzel (Singapore), and a flavored pretzel with dates (Arabia Saudi).

  • In November 2013, US snack maker J&J Snack Food Corp experienced a 19% annual revenue increase, mainly due to pretzel sales performance. Pretzels have been J & J Snack Food Corp's most prominent success over the past year, with increased demand resulting in the addition of new manufacturing lines. Sales to foodservice customers increased 8% in the fiscal year 2013 to $ 560,759,000, while sales of soft pretzels to the foodservice industry grew by 23% to $ 145,026,000.

REPORT COVERAGE:

REPORT METRIC

DETAILS

Market Size Available

2022–2028

Base Year

2022

Forecast Period

2023-2028

CAGR

2.7%

Segments Covered

By Type, Content, Distribution Channel and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Auntie Annes, Boulder Brands, ConAgra, Frito-Lay, Herr Foods, J & J Snacks, Pretzels Inc, Snyders-Lance and Others.

Pretzel Market Drivers and Restraints:

In recent years, rapidly changing tastes and preferences, as well as consumer lifestyles, have created a strong dependence on practical snacks like pretzels. In addition, with the expansion of the food industry, pretzels are increasingly sold in many catering establishments and points of sale. Also, leading manufacturers launch a wide variety of pretzels with different flavors, ranging from butter and mustard to honey, barbecue, Parmesan, and garlic. They also introduced frozen pretzels and frozen pretzel dough that require no preparation.On top of that, with an increase in the number of health-conscious consumers, manufacturers have begun to develop all-natural, cholesterol-free, trans-fat, and gluten-free products enriched with essential vitamins and minerals. Also, they have adopted innovative and unique packaging solutions with resealable lids that help preserve freshness and extend the shelf life of the contents. One of the main reasons for the growth of the global pretzel market is the increase in the number of people with diabetes. Pretzel is considered a healthier snack and is consumed primarily by health-conscious customers. The growth in the consumption of meals is one of the main drivers of the pretzel business. In the United States, a significant percentage of the population consumes at least one pretzel once a day. With the rise of the craft beer movement, craft pretzel shops are opening their doors to offer customers the option of combining beers with pretzels.

The demand for healthy snacks is increasing due to the rising number of unhealthy populations. The increasing popularity of meals among the young people has increased the need for healthy eating habits and is likely to spur demand for pretzels. Pretzels are considered a healthier alternative due to the presence of healthier ingredients. For healthier snacks and reduced use of artificial starch, ingredients like tapioca, potato, sweet potato, wheat, and corn are used in this market, depending on the availability of materials. The increasing use of ingredients that absorb relatively less percentage of oil satisfies the demand for healthier snacks and stimulates the world pretzel market. The growing demand from developing countries is also a factor in boosting the global pretzel market. However, intense competition from other food snacks on the market is supposed to hamper pretzel business growth during the outlook period.

Pretzel Market Segmentation Analysis:

The global Pretzel market is segmented based on

  • type

  • content

  • distribution channel

Based on type, the market is segmented into soft and hard. Based on content, the market is divided into unsalted pretzels and salted pretzels. Based on distribution channel, the market is fragmented convenience stores, supermarkets & hypermarkets, online retailers, specialist retailers and others.

Pretzel Market Regional Analysis:

  • North America - the United States and Canada

  • Europe - United Kingdom, Spain, Germany, Italy, and France

  • The Asia Pacific - India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia

  • Latin America  - Brazil, Argentina, Mexico, and Rest of LATAM

  • The Middle East and Africa - Africa and Middle East (Saudi Arabia, UAE, Lebanon, Jordan, Cyprus)

Among all the regions, North America is the leading region of the world pretzel market. Pretzel is considered a healthier snack alternative, compared to other traditional snacks. They are low in fat and rich in nutrients. Most of the flour used is enriched with vitamins and iron, which helps stimulate the digestion process and increases metabolism. The United States is among the leading nations in terms of consumption and production of pretzels in North America. The introduction of healthy variations of pretzels, in a wide range of flavors, has been a critical factor, stimulating the growth of the global pretzel market in this region. Pennsylvania is the center of American pretzel production for hard pretzels and soft bread. About 80% of the hard pretzels produced in the United States are made in Pennsylvania. Americans eat more hard pretzels than soft pretzels. Germany is considered the birthplace of the pretzel. Hard pretzels sell better than soft pretzels because they have a longer shelf life. China and India have the potential to post substantial demand until 2022. High disposable incomes can spur this regional pretzel market growth.

Pretzel Market Key Players:

Major Key Players in the Global Pretzel Market are

  1. Auntie Annes

  2. Boulder Brands

  3. ConAgra

  4. Frito-Lay

  5. Herr Foods

  6. J & J Snacks

  7. Mars, Mr. Pretzel

  8. Pretzels Inc.

  9. Snyders-Lance

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