Prenatal Supplements Market

Global Prenatal Supplements Market Size (2024 to 2029)

The Global Prenatal Supplements Market size is expected to grow at a CAGR of 7.10% during the forecast period 2024 to 2029 to reach USD 787.7 million by 2029 from USD 559.06 million.

Prenatal supplements are vitamins that are given to pregnant women to ensure they have a healthy pregnancy. Since during pregnancy, a woman’s body undergoes changes, which require support for the growth and development of the fetus. Through these prenatal supplements, pregnant women can be provided with nutrients for the overall well-being of the fetus and mother. Prenatal supplements consist of various vitamins, such as folic acid, iron, calcium, vitamin D, omega-3, iodine, and vitamins B6, B12, and C. All these nutrients play a pivotal role in the development of the fetus; prenatal supplements are imperative to support the health and well-being of pregnant women and their developing babies. By ensuring adequate intake of key nutrients, these supplements contribute to a healthy pregnancy and the proper development of the baby. These supplements should be taken along with a wholesome, healthy diet. Pregnancy is a special and delicate time, and proper nutrition is an important factor in ensuring a healthy journey to motherhood.

Increasing birth rates in many countries is one of the significant opportunities for the prenatal supplements market. As more people are considering starting families, it is directly affecting the prenatal supplements market growth. With higher birth rates, the demand for products that cater to the nutritional needs of pregnant women will grow. And as the birth rate increases, the awareness of prenatal supplements will also increase simultaneously. Also, the rising availability of prenatal supplements on online and e-commerce platforms will further expand the market. Therefore, capitalizing on this opportunity will lead to an increase in market growth.

Global Prenatal Supplements Market Drivers

One of the key driving factors that are driving the prenatal supplements market is the growing awareness of the importance of prenatal nutrition supplements. As healthcare information is accessible through educational campaigns and media, it has caused a surge in the share of the prenatal supplements market. Over the years, due to the mass media and internet, expected mothers have been more informed about the importance of proper nutrition and vitamins in supporting a healthy pregnancy. Expected mothers have understood the role of prenatal supplements as a valuable solution to the nutrient decencies that could occur during the phases of pregnancy. Healthcare providers and medical professionals also play an important role in creating awareness by routinely counseling them for a balanced diet along with the addition of supplements to complement dietary intake. Overall, the increasing awareness of prenatal supplements has positively impacted the size of the prenatal supplements market. 

Due to lifestyle changes and adulteration in foods, nutrient deficiencies are prevalent and become a concern during pregnancy for expected mothers. Therefore, this has led to the growth of the prenatal supplements market. For the growth and development of the fetus, the pregnant woman must address these deficiencies by aiding supplements along with nutrient-rich food. Providing these supplements can bridge the gap that arises due to the deficiencies and also reduce the risk of complications such as neural tube defects, anemia, and bone health issues, ultimately contributing to a healthier pregnancy and better outcomes for both the mother and the baby.

Moreover, another factor that is contributing to the prenatal supplements market is the high disposable income. As the world economy grows and expands, the purchasing capacity of consumers has increased drastically; this rise in disposable income has impacted the demand for prenatal supplements. It also caused pregnant women to have greater access to a wide range of prenatal supplements, which has caused manufacturers to cater to the diverse needs and preferences of consumers. And has the demand for prenatal supplements continues to grow due to disposable income, which has led to the expansion of the prenatal supplements market. Overall, the increasing disposable income of households is a driving force behind the growth of the prenatal supplements market.

Global Prenatal Supplements Market Restraints

One of the restraining factors that is limiting the market expansion and growth of the prenatal supplements market is the high price of these supplements. These supplements require high production costs due to high-quality raw materials. With the increase in the production cost, the market value and the price of the product increase. This creates restraint for consumers who cannot afford it, especially individuals in low-income groups. Hence it limits the prenatal supplements market size.

REPORT COVERAGE

This research report on the global prenatal supplements market has been segmented and sub-segmented based on type, form, distribution channel, and region. 

Global Prenatal Supplements Market By Type

• Vitamins
• Minerals
• Essential Fatty Acids

The vitamin segment holds the highest market share; this is due to the fact that vitamins are needed by the body for proper development. These vitamins commonly contain essential nutrients like folic acid, iron, calcium, and vitamin D that are essential for the healthy development of the baby and to support the overall health of the mother during pregnancy. Minerals and essential fatty acids are majorly obtained through diet.

Global Prenatal Supplements Market By Form

• Capsule
• Tablet
• Gummy

The capsule segment holds the highest market share; this is because of the longer shelf life of capsules, which makes it the most preferred choice for doctors. Also, capsules have better stability than tablets. Also, consumers are easily able to ingest them since the bitter taste of the medicine is covered within the capsule. Moreover, capsules allow for precise formulation and dosing, which ensures the pregnant woman receives the necessary vitamins and minerals. At the same time, the tablet segment has the largest market share since manufacturing tablets is easy and cost-effective. Gummies are the least preferred choice among capsules and tablets.

Global Prenatal Supplements Market By Distribution Channel

• Supermarkets/Hypermarkets
• Pharmacies and Drugstore
• Direct Selling
• Online Retail

The pharmacies and drugstore segment accounts for the highest market share, as most of the supplements are prescribed through doctors and are available in drugstores and pharmacies. Nowadays, as the demand has increased, supermarkets/hypermarkets distribute supplements and, therefore, have the largest market share. As there is an increase in online shopping platforms and e-commerce sites, the demand for supplements through such distribution channels has increased because of convenience and ease of use. Direct selling has a low market share compared to other distribution channels.

Global Prenatal Supplements Market By Region

• North America 
• Europe 
• The Asia Pacific 
• Latin America 
• The Middle East and Africa 

Based on the region, the North American segment has the highest share in the prenatal supplements market; this dominance of this segment is due to the increased awareness and availability of high-quality medicines. Moreover, medical professionals and healthcare organizations in countries like the US and Canada are taking initiatives to penetrate the delivery of supplements to all pregnant women. Asia Pacific has the largest market share; this is because of the affordability and government schemes which has enabled a pregnant woman to have access to these supplements. In India, through Pradhan Mantri Matru Vandana Yojana (PMMVY), a pregnant and lactating woman is centrally sponsored for 5000 rupees to enable them to buy essential medicines. Europe has been seeing significant growth in the prenatal supplements market because of the increasing economy and purchasing power of consumers due to high disposable income. Latin America has forecasted an increase in demand for the prenatal supplements market as more and more consumers are becoming aware of the health and well-being of pregnant women. Middle East and Africa have the lowest market share as compared to other regions.

KEY MARKET PLAYERS

Major Key Players in the Global Prenatal Supplements Market are Country Life LLC, Church & Dwight Co. Inc., Direct Relief, Garden of Life, Procter & Gamble Company (New Chapter), Rainbow Light, Vitamin Angels Inc., Bayer U.S. LLC, Abbott Nutrition, and New Chapter Inc.

RECENT HAPPENINGS IN THE MARKET

• On 4th May 2022, a Famous wellness brand, HUM Nutrition, introduced its newest product called Womb Service. This prenatal multivitamin contains gentle and easily absorbable essential nutrients to cater to the needs of both mother and baby, from pre-pregnancy to post-pregnancy. HUM Nutrition's primary focus is to offer support to women during all crucial phases of their lives. Besides aiding in pregnancy, they are committed to providing solutions for PMS, pregnancy, and even throughout menopause.
• On 10th December 2021, TrmacareTM, a prenatal supplement, was launched for each trimester according to the needs of the mother and baby. This supplement is formulated with vitamins according to the Indian pregnant women's requirement and contains iodine, zinc, magnesium, vitamin B6, vitamin B12, vitamin C, Vitamin K, Iron, folate, Calcium, and omega-3.