Pregnancy Pillow Market

Global Pregnancy Pillow Market Size (2023 to 2028)

The global pregnancy pillow market size is expected to be valued at USD 837.8 million by 2028 from USD 707.5 million in 2023, growing at a CAGR of 3.44% from 2023 to 2028.

Global Pregnancy Pillow Market Share Insights:

• Based on product type, the C-shaped segment had the largest share of the global market in 2022.
• Based on material type, the polyester fibre segment held the major share of the global market in 2022.
• Based on region, North America accounted for the biggest share of the global market in 2022.

Impact of COVID-19 on the global pregnancy pillow market:

The purpose of a pregnancy pillow is to support pregnant women's changing bodies, assist them in finding a comfortable position, and encourage deeper sleep. Pregnancy pillows can help position the body for maximum comfort and aid in spine and back alignment. It also helps improve blood circulation in the woman’s body and enables her to travel more comfortably. In the market, numerous varieties of pillows are available in a wide range of unique shapes and sizes. The pregnant pillow market is anticipated to grow over the course of the forecast period because of the increasing adoption.

During the COVID-19 pandemic, the market for pregnant pillows experienced a substantial rise. The need for pregnancy pillows is anticipated to rise in the coming years as the rate of pregnancies rises. The memory foam pregnant pillow segment experienced massive demand during the COVID-19 pandemic. As a result, the market's major companies are taking advantage of this opportunity to develop a variety of innovative offerings, which has increased demand for pregnant pillows. The market for pregnancy pillows will also be driven by numerous promotions and targeted marketing over the forecast period. 

MARKET DRIVERS:

With a greater understanding of the need for adequate sleep and support during pregnancy, there is a rising emphasis on the well-being and comfort of pregnant women. Pregnancy pillows are becoming recognised as crucial tools for giving comfort and support as women grow more health conscious. With the increase in the global population, the number of pregnancies will increase, boosting the demand for pregnancy pillows. Pregnancy pillows provide a non-invasive, drug-free method of relieving typical pregnancy discomforts. Thus, many women prefer utilising supporting pillows as a natural and safe alternative to medication or invasive therapies to relieve pain and enhance sleep quality.

The growth of social media platforms and online forums has helped to raise awareness regarding pregnancy-related items, such as pregnancy pillows which has increased the adoption of these items. The ease of online shopping has been a significant driver of the pregnant pillow business as various e-commerce websites offer an extensive range of items, with detailed product descriptions and user reviews, allowing pregnant women to research and purchase pregnancy pillows from the comfort of their own homes.

The pregnant pillow market has grown due to continuous innovation in pillow design and materials. Manufacturers integrate ergonomic designs, breathable materials, adjustable features, and cooling characteristics to improve comfort and adapt to individual demands. Consumers seeking sophisticated and technologically advanced items are drawn to these improvements.

MARKET RESTRAINTS:

Poor awareness regarding the pregnancy pillows in certain countries due to lower standards of living primarily hinder the market growth. With advanced features and high-quality materials, pregnancy pillows can be relatively expensive compared to regular pillows. Therefore, the high costs associated with these pillows might discourage people with lower income levels from investing in such products. This is common, especially in emerging nations, which can limit market growth as consumers might prefer affordable alternatives. While a wide variety of pregnancy pillows are available, the customisation options may still be limited. Pregnant women have unique body shapes and preferences, and finding a pregnancy pillow that perfectly suits their needs can be challenging.

REPORT COVERAGE: 

This research report on global pregnancy pillows market has been segmented and sub-segmented based on the following categories.

Global Pregnancy Pillow Market – By Product Type:

• U-Shaped
• C-Shaped
• J-Shaped
• Others

Based on the product type, the C-shaped segment is anticipated to account for a major share of the global market during the forecast period. Almost a full-length body pillow, this form of pillow supports the abdomen, thighs, knees, and spine. Because this type of pillow is exposed on one side, it can be used in multiple ways. All these factors are driving this segment’s growth.

On the other hand, the U-shaped segment is expected to register a promising CAGR over the forecast period. These cushions are recommended for females seeking total body support. It is most useful for pregnant women who prefer sleeping on their backs but are unable to do so.

Global Pregnancy Pillow Market – By Material Type:

• Polyester Fibre
• Styrofoam ball
• Memory Foam
• Microbeads
• Buckwheat
• Hypoallergenic Fillings

Based on the type of material, the polyester fibre segment is expected to capture the leading share of the worldwide market during the forecast period owing to the ease of accessibility all over the world. Polyester fibre is soft, light, and flexible, so pregnancy pillows are usually filled with it. However, polyester fibre can collect dust and cause allergies.  

In the coming years, there will likely be more demand for pillows filled with buckwheat because they are natural and less likely to cause allergies. Also, compared to other materials, these are much more durable.

Memory foam pillows are expected to witness the highest growth over the forecast period. This is because memory foam helps reduce body aches as it can be easily moulded to the shape of the body.

Global Pregnancy Pillow Market – By Distribution Channel:

• Supermarkets/ Hypermarkets
• Specialty Stores
• Online
• Others

Based on the distribution channel, the online pregnancy pillow distribution channel is predicted to grow at the highest CAGR over the course of the forecast period. The prevalence of maternity pillows on e-commerce sites like Amazon, Flipkart, and others has been a critical factor in driving sales on online channels. The demand is anticipated to increase as online shopping becomes increasingly popular, particularly among millennials and the younger generation, due to the high level of convenience. It allows customers to evaluate the multiple features and customer reviews of several pillows before making a purchase.

Global Pregnancy Pillow Market – By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

North America held the top spot in the global market for pregnant pillows in 2022 and the domination of the North American region is expected to continue throughout the forecast period. High purchasing power and greater awareness about the benefits of maternity pillows are the primary drivers of the growth in the region. In addition, the region's pregnant pillow industry is expanding as more major firms enter the market and offer a wide selection of pillows in various sizes, styles, and materials.

In the Asia Pacific region, there has been an increase in demand for maternity pillows as a result of increased awareness and a growing emphasis on maternal health. Thus, the Asia Pacific region is expected to grow at the highest rate during the forecast period owing to increased demand in nations like India, China, and South Korea.

KEY MARKET PLAYERS:

PharMeDoc Inc., Coyuchi, Inc., Momcozy, Babymoov, Queen Rose, Medela AG, Naomi Home, Inc., Mocer LLC (Bamibi), The Boppy Company LLC, Quilt Comfort and Cozy are some of the major companies in the global pregnancy pillows market.

RECENT HAPPENINGS IN THE MARKET:

• In April 2022: Sleepsia, a Manufacturer-to-Consumer (M2C) brand, opened a new production facility in Manesar, Gurugram, India. This current development is consistent with the firm's expansion following a USD 2 million investment from its parent company, Agile Ventures. This new production facility will enable the firm to launch a new product line, including comforters, high-quality microfiber bed sheets, pregnant pillows, couple pillows, baby pillows, infant memory foam pillows, vehicle pillows, chair pillows, and pillows.