The global precision viticulture market was valued at USD 1.82 billion in 2023 and is anticipated to reach USD 1.98 billion in 2024 from USD 3.89 billion by 2032, growing at a CAGR of 8.81% from 2024 to 2032.
Precision viticulture is a precision cultivation technique connected to improving vineyard performance, specifically amplifying grape yield and quality while limiting environmental risks and impacts. This condition is achieved by measuring the local variety in the variables that affect the yield and quality of the grape and by providing the appropriate wine management practices. Therefore, the precision viticulture market is expected to grow and gain wide scope during the forecast period.
Coronavirus is disrupting certain activities in agriculture and supply chains. There are disruptions in supply chains due to transportation issues and other issues. The prices of wheat, vegetables and other crops have fallen, but consumers tend to pay more. The current health crisis surrounding COVID19 has affected all walks of life. Protecting the lives of those with the disease, as well as that of front-line first responders, has been the priority of nations. Governments have taken action since the Coronavirus attack created an unprecedented situation. We assess the immediate challenges that COVID19 has posed to the agricultural sector and suggest mitigation measures to ensure a sustainable food system in the post-crisis period.
The huge demand for high-quality grapes, coupled with the introduction of new techniques to increase grape production and profitability, will embellish the growth of the precision viticulture industry during the forecast period. In addition to this, government assistance in improving viticulture methods will drive the growth of the precision viticulture industry during the outlook period. Farmers are increasingly integrating these systems and devices into their wine production practices, increasing productivity and quality of grape yield. Technological advances and the growing awareness among producers of the benefits offered collectively lead to the adoption of technologies for vine growing throughout the world. Real-time field monitoring allows growers to take the necessary steps to reduce crop waste or loss. The quality of the grapes is of the utmost importance to vineyard owners, and therefore, they prefer to use advanced technologies for comprehensive control of the grapes in cultivation/production.
In addition, the use of advanced technology in the vineyards contributes to the optimization of fertilizers through Variable Rate Technology (VRT). VRT enables farm owners/producers to fertilize, control weeds, water and sow according to the needs of the soil or plant. Lower production costs and better-quality products are some of the advantages that precision viticulture technologies offer. Using precision technologies for agricultural applications requires technical knowledge and a prior skill set. Using drones, driverless tractors, guidance systems, and other advanced technologies for agricultural practices requires a thorough understanding of the procedures. Although the governments of several countries are taking steps to promote the adoption of precision technologies for agricultural practices, a lack of technical knowledge among producers, coupled with a shortage of skilled labor, collectively hampers market growth.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2032 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2032 |
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CAGR |
8.81% |
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Segments Covered |
By Application, Technology, Product and Region. |
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Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Tracmap, Aha Viticulture, Terranis, Quantislabs, Topcon, John Deere, Ateknea Solutions, Trimble, Deveron UAS, AG Leader Technology, Teejet Technologies, and Groupe ICV and Others. |
The performance monitoring segment accounted for the largest share of the global market. There are two approaches to performance monitoring, namely, on-farm performance monitoring and off-farm performance monitoring. On-farm yield monitoring is used to generate digital maps of vineyards, and year-over-year trends could be used to improve farm management decisions and ultimately crop productivity. It also has various functions like variety tracking, humidity tracking, and load tracking. Off-farm yield monitoring is typically applied to larger vineyards to reduce labor and facilitate monitoring.
Guidance systems include the Global Positioning System (GPS) and the Geographic Information System (GIS). GPS is essential for most site-specific practices where a specific action is logged and positioned to use the information for future processing.
The hardware segment is classified into two types, namely, control and automation systems and detection and monitoring devices.
The Precision Viticulture market has been categorized based on geography into the United States, Canada, Mexico, and the rest of North America. Europe dominated the market in 2019, accounting for more than 35.5% of the revenue share. The region is characterized by the presence of large wineries that provide the largest share of income in the world. Countries like Spain, France and Italy are the main contributors to regional growth. These countries have a deep history of vineyard exploitation and extensive cultivation of vineyards and are among the leaders in the production of grapes for winemaking. Europe is also foreseen to post the strongest growth, followed by Asia Pacific, which is expected to grow at a CAGR of 9.7%. Countries, including Australia, China and India, are the top contributors to growth. To monetize the benefits offered by the implementation of advanced technologies on farms, vineyard owners in the region are increasingly turning to advanced mechanized practices. In addition, China is among the top five countries in the world for total vineyard cultivation.
Aha Viticulture had the largest share of the Precision Viticulture Market in terms of sales and revenue in 2020.
The precision viticulture market is concentrated among a few well-established players. Some of these players include Tracmap, Aha Viticulture, Terranis, Quantislabs, Topcon, John Deere, Ateknea Solutions, Trimble, Deveron UAS, AG Leader Technology, Teejet Technologies, and Groupe ICV.
In November 2019, Trimble Inc. announced the launch of its new GNSS receiver, Trimble R12. Powered by the Real-time Kinematic Positioning Engine and Trimble RTX, Trimble R12 enables faster ground surveying and reduces the owner's reliance on conventional techniques by improving measurement reliability, positional accuracy, and precision levels of the machine.
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