Potato Protein Market

Global Potato Protein Market Size (2024 to 2032)

The Global Potato Protein market is predicted to reach USD 75.53 million in 2024 and USD 104.17 million by 2032, growing at a CAGR of 4.1% during the forecast period.

MARKET OVERVIEW

Potatoes are a good source of food energy and several micronutrients. The protein level in potatoes is significantly high compared to other roots and tubers. Protein quality in potatoes is considered superior compared to other sources, including grains, due to a corrected amino acid score for protein digestibility (PDCAAS) of 0.93 and high levels of lysine and chain amino acids branched. In addition, depending on the dry weight, the protein content of potatoes is similar to that of cereals, which makes potato protein a favorable substitute for other protein sources. Potato proteins are used to fortify baked goods, as well as other products industrially. Advances in the food and feed industry are the main driver of growth in the global market. For example, the introduction of effective protein isolation methods that limit protein denaturation and loss of functionality plays a central role in improving commercial potato protein production.

MARKET DRIVERS AND RESTRAINTS

The growing popularity of potato protein due to its high nutritional value and benefits, such as improved digestive health, strength, and blood sugar control, is expected to stimulate the market during the forecast period. Food and beverages are the largest application segment in the world market. The product is widely used in dairy products, infant formulas, food supplements, etc. to increase demand for products during the forecast period. Increased health awareness will also increase the demand for products, as it is used in beverages such as smoothies and shakes.

The global potato protein market is witnessing a shift in the demand from animal proteins towards plant proteins by consumers. This inclination towards a plant-based diet is associated with several factors, such as issues related to sustainability, awareness about health, ethical or religious views, as well as environmental and animal rights. Meat protein provides the body with the required amino acid content but is associated with high cholesterol and other related problems, which means that people turn to a vegan source of protein. More and more people are going vegan to lose weight and improve their health. This trend is an essential driver for the promotion and use of products with high added value, such as potato proteins. This increasing inclination towards a plant-based diet indicates the enormous market potential for plant-based protein products.

Also, there is an incline in the preference for plant-based products among consumers. The increasing concern about animal rights and cruelty is among the prominent driving elements of this industry. The augmenting need for meat-free proteins will pave growth opportunities for the global potato protein market. Meat proteins give the required amino corrosive substance to the body yet are related to elevated cholesterol levels and other related issues, because of which individuals are moving to a vegetarian wellspring of protein. Progressively, more individuals are going veggie lovers to get more fit and improve their wellbeing. This pattern is a significant driver for the valorization and take-up of high worth included items.

REPORT COVERAGE

DETAILED SEGMENTATION OF THE GLOBAL POTATO PROTEIN MARKET INCLUDED IN THIS REPORT

This research report on the global potato protein market has been segmented and sub-segmented based on type, application, and region.

Global Potato Protein Market By Type

• Potato Protein Isolate
• Potato Protein Concentrate

Global Potato Protein Market By Application

• Confectionery
• Beverages
• Snacks and Bars
• Pet Food
• Sport Nutrition
• Ice Cream

Global Potato Protein Market By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Europe potato protein market was the largest regional market in 2018 and is anticipated to continue to grow at a stable annual growth rate from 2024 to 2032. Increasing demand for products as a food supplement and meat substitute is assumed to stimulate the regional market. The presence of key companies in the region would also contribute to market growth. These companies are focusing on product development to meet the growing demand for food, beverages, and animal feed, which is also suspected of driving the market growth.

• Asia Pacific Potato Protein Market

Asia-Pacific potato protein market is foreseen to become the fastest-growing market. The regional growth is attributed to several factors, such as increased awareness of protein supplements, lifestyle change, and the demand for dietary supplements. Furthermore, the rapid expansion of the food sector, especially in emerging countries like India, will stimulate market growth.

KEY MARKET PLAYERS

• Avebe
• Tereos Syrol        
• Roquette        
• Agridient        
• Stauber Performance Ingredients        
• Kemin Industries        
• Cyvex Nutrition        

RECENT HAPPENINGS IN THE MARKET

• Avebe will be launching a new protein at the Health Ingredient Europe (HiE) in Frankfurt, Germany, known as Solanic100. It is a new potato protein isolate that perfectly fits in with a healthy lifestyle.
• The presence of high level of amino acids and exceptional digestion capabilities makes Solanic100 an excellent source for protein. Solanic100 has a Digestible Indispensable Amino Acid Score (DIAAS) of 128%, which is the highest for any plant protein in the international market, making Solanic100 the No.1 plant protein for nutrition. Solanic100 is derived from non-GM potatoes. It is also gluten-free, soy-free and lactose-free making it highly suitable for vegan and ‘free from allergens’ formulations.