Pizzas Market

Global Pizzas Market Size (2024 to 2032)

The Global Pizzas market size is estimated to be worth USD 185.3 Billion in 2024 and is anticipated to reach 277.97 Billion by 2032 with a CAGR of 5.2% during the forecast period.

Current Scenario of the Global Pizzas Market

Pizza is a versatile dish that originated in Italy and has gained worldwide popularity. Pizza is a dish of Italian origin, consisting of a flat round base of dough baked with different toppings and cheese, typically added meat, fish, or vegetables. The global pizzas market has accounted for significant growth in the past years and is anticipated to have notable growth during the forecast period. Various reports show that it is estimated that globally, people eat around 2 billion pizzas annually. According to the pizza-per-person ratio, Norway consumes the highest amount of pizza globally. A person is estimated to consume about 11 lbs of pizza annually in Norway. The changing food consumption patterns, growing demand for international cuisines, and rising consumer expenditure on food drive global pizzas market revenue. The expanding food industry in various regions and rising urbanization will accelerate the market growth opportunities in the coming years.

MARKET DRIVERS

The changing lifestyle of the people is accelerating the changes in consumer food habits, which positively impacts the expansion of the global pizzas market.

The rising disposable incomes of the people, growing urban population with a fast-paced lifestyle, and growing popularity of consuming food outside are majorly contributing to the global pizzas market growth. The growing demand for quick-delivery food options due to people's busy lifestyles encourages them to choose ready-to-go food options, contributing to the global market revenue expansion. The affordability and various health benefits, as it was loaded with essential nutrients such as protein, vitamins, calcium, and iron, owing to its filling with various vegetables and meat products, are boosting the global market growth rate. The escalating demand for convenient food items due to hectic lifestyles, enhancing the demand for frozen food and prepackaged meals, is fueling the market growth. The increasing innovations by the market players to enhance the consumer base are propelling market revenue growth. Individual-sized pizzas, pizza rolls, pizza pockets, and mini-pizzas are gaining popularity among consumers due to their convenience, boosting the market growth. Most consumers are becoming health-conscious, increasing the demand for healthier food, including pizza, influencing the manufacturers to focus on introducing various dietary preferences, attracting consumer interest, and leading to market growth. The rising online pizza platforms are expected to provide growth opportunities for the global pizza market. The increasing e-commerce sector in the food industry and the enhancement of the quick-service restaurant sector will positively impact market growth.

MARKET RESTRAINTS

The increasing cost of raw materials is a major factor restraining the growth of the global pizza market. The growing demand for pizzas is raising the consumer desire for various types and convenience, accelerating the demand for raw materials. This creates fluctuations in the raw material prices, making it challenging for manufacturers to meet consumer demand at affordable prices. The increasing health concerns among the people regarding convenience foods, allowing consumers to replace pizzas with healthier food options, is hindering the market expansion. The quality and unhealthy dining options will limit the adoption of pizzas among the people restraining the market growth rate. The massive competition among the market players may negatively affect the market growth. The availability of various other food options will hamper market growth due to consumers' limited consumption of pizzas. The strict regulations by the food regulatory authorities and food safety will challenge manufacturers in expanding the pizza market worldwide.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Pizzas Market Analysis By Size

The 9-inch segment held the most significant share of the global pizza market revenue and is anticipated to maintain its domination during the forecast period. The 9-inch pizza is the regular pizza size, which is highly preferred among consumers as it serves one person, driving the segment growth rate. The regular pizza size ranges from 8 inches to 10 inches and typically serves one person. It is a standard size for personal or individual pizzas, fueling the segment's growth.

The 12 inches segment is estimated to grow prominently during the forecast period. The medium size of pizza ranges from 12 to 14 inches, and it is mainly preferred after regular-size pizza, driving the segment growth. The crust, toppings, and style of pizza vary according to consumer preferences.

Global Pizzas Market Analysis By Crust Type

The thick crust segment dominated the global pizza market revenue with a considerable share. The thicker crust helps to support the generous amounts of toppings, cheese, and sauce, which provides consumers with a satisfying and full meal option. This drives the segment growth rate. Thick-crust pizzas are a considerable choice for individuals seeking substantial meals, which boosts the market growth in this segment.

The thin crust segment is projected to have notable growth in the coming years as these are becoming a healthier option among consumers compared to the thick crust pizzas. Most people are concerned about their diet and calories and choose thin crust due to its low carbohydrates and calories; a specific choice for light meal options is booboostset growth.

The stuffed pizza segment is also gaining traction among consumers as it offers a flavorful experience. The crust is filled with cheese and other fillings, which gives the consumer a burst of flavor that appeals to a more decadent pizza experience.  

Global Pizzas Market Analysis By Type

Non-vegetarian pizza holds the most significant share of the global pizza market and is expected to dominate during the forecast period. The non-vegetarian pizzas have been a staple food option for decades, and they have gained immense popularity and become the go-to option for most pizza-loving consumers, contributing to the segment's growth. The presence of the most meat eaters compared to the vegan population fuels the segment growth rate. The availability of various kinds of meats, such as chicken, beef, ham, and seafood, incorporated in pizzas and unique flavors attracts consumers, leading to revenue growth.

The vegetarian pizzas segment is estimated to have a moderate growth rate during the forecast period. The growing vegan trend among consumers makes manufacturers focus on the vegetarian segment, driving market growth. Most market players are expanding their menus, including vegetarian pizza options for the vegan population and various vegetable toppings, plant-based proteins, and cheese alternatives, propelling the segment size expansion.  

Global Pizzas Market Analysis By Distribution Channel

The quick-service restaurant segment dominated the global pizza market revenue due to excellent service in the segment. Quick-service restaurants provide quick and efficient service, mostly preferred by most consumers, fueling the segment's growth. The quick service restaurants focus on the fast-food service, which allows the customers to order and receive the pizzas rapidly either for dine-in, takeout, or delivery, boosting the segment revenue due to higher adoption. The quick service restaurants are mostly budget-friendly and have gained a more extensive consumer base worldwide, where brand recognition and consumer trust lead to the segment's dominance in the global market growth.

The full-service restaurant segment is expected to grow substantially during the forecast period due to its premium dining experience for consumers. Full-service restaurants are gaining traction among consumers, and the availability of different cuisines in one place makes people choose these restaurants. High demand in urban areas is also contributing to the segment's growth.

REGIONAL ANALYSIS

The North American region accounted for the largest market share in the global pizzas market revenue. The primary factor that drives regional growth is the high consumption of pizzas, as they fit correctly in the American diet and include total fat, calcium, and sodium content. According to the U.S. Census data and Simmons National Consumer Survey (NHCS), 4.91 million Americans consumed five or more store-based pizzas within one month in the United States in 2020. The presence of a well-established food industry and the North American culture consists of pizza as a convenient and affordable meal option, which drives the regional market growth. The presence of the various major market players in the region and the consumers seeking unique flavors and innovations in the pizza crust and toppings are contributing to the expansion of the regional market size.

The European region held the second-largest market share and is estimated to grow prominently in the coming years. Italy is the birthplace of pizza, which has a strong cultural influence on expanding the regional market. Countries like France, the U.K., and Germany held notable shares in the pizzas market due to increasing demand for artisanal and gourmet pizzas with authentic preparation procedures, which is majorly contributing to the market growth.

The Asia Pacific region is projected to grow fastest during the forecast period due to rapid urbanization and rising disposable incomes. The expanding food industry, with the presence of various dominant market players in Asian countries like China, India, and Japan, is fueling the market growth in the region. Enlarging digital food delivery platforms will be crucial in worldwide market expansion. The growing innovations by the market players to meet the local consumer's demands and preferences are boosting the market growth across the Asia Pacific region.

The Latin America, Middle East, and Africa regions are expected to grow moderately in the coming years due to enlarging tourist and food industries. The rising demand for quick-service restaurants among people serving fast foods like pizza and burgers promotes market growth in these regions. The growing number of tourists in the UEA and other countries is enhancing the market players to establish franchises in the region, which leads to substantial market growth.  

KEY PLAYERS IN THE GLOBAL PIZZAS MARKET

Major players of the global pizzas market include Boston Pizza, California Pizza Kitchen Inc., Domino's Pizza Inc., Pizza Capers (Retail Food Group), Domino's Pizza, Inc. , Papa John's Pizza, Telepizza, Pizza Hut, Pizza Delight, CEC Entertainment LLC, and Papa Murphy's International

RECENT HAPPENINGS IN THE MARKET

• In November 2022, Dr. Oetker launched The Meat-Free Chicken Style Pizza through its brand, The Good Baker. It has a stone-baked crust, marinated chicken-style pieces, creamy mozzarella, and other toppings.
• In October 2022, Schwan's Consumer Brands, Inc. launched 5 new pizzas and frozen pies to expand its home delivery product options.
• In February 2022, Domino's Pizza, Inc. expanded its portfolio by opening its 1500th outlet in India. The company aimed to increase the outlets to gain a more extensive consumer base through easy product access.
• In September 2022, Schwan's Consumer Brands, Inc. launched a new pizza brand called Hearth & Fire. The launch included digital ads on Vox Media and Kroger's website and content on the new brand's website and social channels.  

DETAILED SEGMENTATION OF THE GLOBAL PIZZAS MARKET INCLUDED IN THIS REPORT

This research report on the global pizzas market has been segmented and sub-segmented based on size, crust type, type, distribution channel, and region.

By Size

• 9 Inches
• 12 Inches
• 16 Inches
• Others

By Crust Type

• Thick Crust
• Thin Crust
• Stuffed Crust

By Type

• Non-vegetarian Pizza
• Vegetarian Pizza

By Distribution Channel

• Quick Service Restaurants
• Full-Service Restaurants
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa