Personal Lubricant Market

Global Personal Lubricant Market Size (2024 to 2029)

As per our analysis report, the global personal lubricant market size is forecasted to be worth USD 1.88 Billion by 2028 from USD 1.2 Billion in 2023. Furthermore, the market is expected to grow at a CAGR of 9.4% from 2024 to 2029.

Most industries, including the market for personal lubricants, are affected financially by the contagious coronavirus and its consequences. As a result, governments worldwide are taking all necessary precautions in response to the COVID-19 danger, including social isolation, a nationwide lockdown, travel restrictions, and extensive quarantines that are expected to have a detrimental effect on businesses and consumer spending. However, COVID-19 may cause erectile dysfunction in some individuals, raising the need for personal lubricants and positively impacting the market under consideration. According to the Cleveland Clinic study published in December 2020, surviving COVID-19 may be linked to erectile dysfunction (ED). In addition, the body may experience hyper-inflammation because of COVID-19, notably in the heart and surrounding muscles. A worsening or new vascular problem brought on by the virus might cause the blood flow to the penis to become constrained or obstructed. Thus, there would be a strong need for lubricants to improve the sexual experience in such patients.

MARKET DRIVERS

Rising cases of erectile dysfunction and vaginal dryness, which call for a practical substitute to improve the sexual experience with ease of intercourse, are the main factors contributing to the increased demand for these items, likely to propel market expansion.

The main factors driving the global market for personal lubricants are the availability of goods in various tastes and perfumes, the rise in demand for organic products, the acceptability of these products by women, and high product visibility. In addition, it is anticipated that the market will develop in the upcoming years due to increased global sex education usage and product awareness. Furthermore, the lube market is also projected to grow due to the increased use of these products by both men and women to enhance their sexual experiences and adolescent awareness of sexual health issues.

Growing public awareness about sexually related products is further anticipated to boost the growth rate of the personal lubricant market.

One of the most important elements of a person's social life is sex. Unfortunately, adults and young people worldwide have various misconceptions and incorrect information regarding sex-related behaviors. Teenagers in school and college settings are more likely to engage in sexual activity. For instance, according to the 2019 National Youth Risk Behavior Survey, 38 percent of adolescents in the US had sexual contact while in high school. Teenagers must therefore be taught how to utilize sex-related products properly. Lubricants have the potential to harm condoms if improperly used, as well as increase the risk of STDs and HIV-AIDS. As a result, users are becoming more aware of the linked items through sex education and various websites.

Manufacturers offer information about their items and the best ways to use them, and instructional websites also have this information. Furthermore, the market is anticipated to be driven by the simple availability of information about and promotions of sex-related products, including condoms, lubricants, and sex toys, through various marketing techniques like electronic media, displays, and storefronts.

MARKET RESTRAINTS

The adverse effects, allergies, and increasing prevalence of sexually transmitted infections (STIs), such as chlamydia, brought on by using personal lubricants are the significant restraints of the global market for personal lubricants.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Personal Lubricant Market Analysis By Product Type

Over the forecast period, the water-based lubricant segment is anticipated to rule the personal lubricant market based on the product type owing to their higher compatibility with latex condoms, sex toys, and gel-like consistency, similar to that of a natural vaginal lubricant, which makes them easy to clean, along with their availability at a lower cost compared to other types, these products have been proven to be more effective in lubrication, which is attributed to their increased adoption. Additionally, the market is anticipated to be fueled by the increased accessibility of a broad range of these marketed products, their diminished side effects because of quick advances in new product developments, and the introduction of premium products by manufacturers, such as flavored and moisturizing lubricants, in recent years.

Global Personal Lubricant Market Analysis By Distribution Channel

The e-commerce sector had the most significant share in the global personal lubricant market in 2023, and the segment is anticipated to have a significant share during the forecast period. The competitors in the personal lubricants market use organic tactics, including product launches and portfolio development, to increase their global footprint and satisfy the expanding demand.

REGIONAL ANALYSIS

North America is predicted to dominate the personal lubricant market worldwide in 2023. This largest share is attributed to the rising incidence of erectile dysfunction and vaginal dryness brought on by sedentary lifestyles and elevated stress levels in the United States. Personal lubricants have grown in popularity because of increased consumer awareness of the product's many advantages. In addition, the use of lubricants by men who have sex with men (MSM) and sex workers to ease discomfort during intimacy has also increased over the past several years. More than 49.39 million Americans were discovered to be using personal lubricants, driving the market, according to a report released by US Census data and Simmons National Consumer Survey (NHCS) conducted in 2020. In contrast, a sharp rise in the number of older individuals seeking active sex for sexual enhancement and product developments by manufacturers to satisfy the rising customer demand is estimated to drive market expansion.

Asia-Pacific is also expected to grow at the highest CAGR among all the regions during the forecast period. The market for personal lubricants that prevent dryness and cause friction or discomfort is anticipated to develop quickly due to the significant increase in condom usage. Additionally, less rubbing during sexual contact could rip the condom, increasing the risk of developing several sexual illnesses. Furthermore, with organizations like India, China, Japan, and South Korea, the personal lubricant market in the APAC region is anticipated to prosper.

TOP COMPANIES IN THIS MARKET

Church & Dwight Co.Inc., Reckitt Benckiser Group plc, BioFilm Inc., LifeStyles Healthcare Pte Ltd., Mayer Laboratories Inc., Lovehoney Group Ltd., Sliquid, Trigg Laboratories, Inc., and Uberlube are some of the noteworthy players operating in the personal lubricant market profiled in this report.

RECENT HAPPENINGS IN THIS MARKET

• In October 2020, Trojan Condoms launched a brand-new line of female sexual wellness products as an expansion to its product line to cater to female pleasure. The Willa line comprises vibrators, personal lubricants, and condoms.
• In June 2020, Cake, a wellness company for the sexually active, just debuted its first product line, which consists of a variety of high-end lubricants and pre- and post-sex cleansing wipes. Motion Lotion, Tush Cush, Toy Joy, and Backside Slide is part of the product line.

DETAILED SEGMENTATION OF THE GLOBAL PERSONAL LUBRICANT MARKET INCLUDED IN THIS REPORT

This research report on the global personal lubricant market has segmented and sub-segmented into the following categories based on product type, distribution channel & region.

By Product Type

• Water-based
• Silicone-based
• Oil-based

By Distribution Channel

• E-Commerce
• Drug Stores
• Others

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa