Pasta Market

Global Pasta Market Size (2024 to 2029)

The global pasta market size is estimated to be worth USD 73.26 Billion in 2024 and is anticipated to reach USD 97.44 Billion by 2029 with a CAGR of 5.87% during the forecast period.  

Current Scenario of The Global Pasta Market

Pasta is a staple food that is easy to cook and affordable. It is made from durum wheat semolina or flour. The flour is commonly kneaded and extruded through various other products to create different pasta shapes, spaghetti, penne, and farfalle. Pasta is widely used in various cuisines due to its unique flavor and taste experience. The global pasta market has witnessed significant growth in the past years and is projected to have a substantial growth rate during the forecast period. The changing consumer preferences, growing awareness of health benefits, and increasing demand for convenient and ready-to-go meal options are significant factors contributing to the global pasta market. According to the survey data provided by the National Pasta Association, around 73% of the respondents said they eat pasta at least once a week.   

MARKET DRIVERS

The rising consumer inclination towards convenience food products is the primary factor contributing to the growing demand for pasta, leading to global market revenue growth.

The people's busy lifestyles are influencing them to seek convenience, and ready-to-eat food products are fueling the market growth for pasta. According to the data provided by the Unione Italiana Food and ICE Agency, the consumption of pasta products has increased in countries like Italy, Germany, France, and the United States during the pandemic, and the rise is increasing in the post-pandemic. The major exporting regions have observed around a 30% rise in these products due to increased demand for ready-to-cook products. Affordability and convenience are major factors enhancing the demand for pasta products among the working population, boosting the global market growth. The demand for package-dried pasta is massive worldwide due to its convenience for cooking and cost-effectiveness. The growing health benefits of pasta as most manufacturers focus on developing pasta with natural and organic products, and plant-based derivatives such as chickpeas and lentils are gaining traction among health-conscious people, augmenting the global pasta market growth. Market players are introducing gluten-free and whole-grain su, which people consider low-calorie and low-calorie, escalating demand for international cuisines due to urbanization and the adoption of Western culture in most Asian countries; pasta consumption is increasing, leading to market growth.  

The expanding trend of vegan diets is estimated to influence the pasta market growth opportunities in the coming years. Veganism is majorly driving diets, especially in countries like Japan, the U.K., and other developed countries, which will positively impact global market revenue. The growing availability of innovations in pasta dishes as quick meal options is gaining traction among consumers, leading to market growth.

MARKET RESTRAINTS

The disrupted supply of raw materials due to the massive demand for raw materials, especially wheat, is hampering the market growth opportunities. Low production of wheat due to fluctuating climatic conditions, such as droughts and severe floods in major wheat-producing regions, negatively impacts the global market growth rate. The increasing prevalence of lifestyle-related disorders such as obesity, diabetes, and cardiovascular diseases due to high-calorie content is estimated to limit the consumption of pasta, which hinders the market growth rate. The presence of stringent regulations regarding food safety and quality by the regulatory authorities will require more work for manufacturers when expanding the market. The availability of other popular food options and rising health consciousness among the people will restrict the growth of pasta market revenue.   

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Pasta Market Analysis By Product

The dried segment dominated the global pasta market revenue with significant market share due to its high consumption worldwide. The dried form is readily available in various shapes, and the storage is convenient and has a longer shelf life, which drives the segment growth rate. The dried pasta is estimated to absorb the sauces and ingredients better than the other forms of pasta, which fuels the segment's growth. Most consumers prefer dried pasta due to its longer shelf-life, affordability, and the rising busy lifestyles of the people, escalating the demand for easy and convenient foods, contributing to segment growth and market growth.

The chilled pasta segment is expected to grow prominently during the forecast period. The rising demand for healthier food options is escalating its growth. Various studies report that changing the temperatures is an easy way to convert simple starches like rice and pasta into high-fiber foods, propelling the segment market.

Global Pasta Market Analysis By Raw Material

The wheat-based segment held the most significant share and is expected to dominate during the forecast period. Greater sustainability in preparing different shapes and sizes of pasta is majorly driving the segment revenue growth. Semolina is widely used in the wheat segment for producing high-quality pasta, and the flour's elasticity makes it suitable for making different pasta shapes, which boosts the segment revenue growth rate. The flour's properties support maintaining the product's texture, which fuels the wheat adoption by propelling the market growth.

The corn segment is expected to grow considerably during the forecast period due to its health benefits. Corn pasta offers approximately 3 grams of fiber per cup, which fuels the segment growth rate. Fiber is essential to a healthy diet as it augments digestion and helps maintain stable blood sugar levels, contributing to market growth.

Global Pasta Market Analysis By Sauce

The white sauce pasta segment dominated the global pasta market revenue with a prominent market share. White sauce pasta is often made from cream and milk and is popular in various dishes due to its unique and flavorful taste experience, which fuels the segment's growth rate. This style of white sauce pasta is widely adopted in most parts of Europe and North America, a significant factor contributing to the segment revenue growth. The choice of white or red sauce pasta depends on the consumers' tastes and regional traditions.

The red sauce pasta segment held the most significant global market share and is expected to grow steadily during the forecast period. Red sauce pasta, made with tomatoes, is highly popular worldwide and is in high demand in Italian cuisines, which drives the segment growth rate. Various red sauce pasta dishes are widely popular across various regions, propelling the market growth.  

Global Pasta Market Analysis By Distribution Channel

The supermarkets and hypermarkets segment held the most significant share of the global market due to the presence of a wide distribution network. Most people prefer physical inspection before purchasing a product, and the accessibility and convenience of choosing products fuel the segment growth rate. Continuous supply and accessibility to various brands and diverse products are boosting consumer preference, leading to segment revenue expansion.

The online stores segment is estimated to have notable growth during the forecast period due to increased adoption of digital platforms among consumers. Most people have adopted online shopping platforms after the pandemic due to their comfortable benefits and ability to boost segment growth. Various benefits like ease of payment, door delivery, accessibility to diverse brand products, and the market players collaborating with online retailers to enlarge the reach of products to consumers are augmenting the market growth.  

REGIONAL ANALYSIS

The European region accounted for the most significant market share and is expected to maintain steady growth during the forecast period. Regional cuisine contributes to the market growth as it is integrated into the people's Mediterranean diets and busy lifestyles, enhancing their adoption of the easy meal options that drive the regional market growth. The increasing vegan population across the region is escalating the demand for plant-based derivatives, increasing consumer interest in pasta made from chickpeas and lentils, and boosting the regional market revenue growth. The continuous product launches by manufacturers to meet consumer demand provide market growth opportunities in the region.

The North American region held the second-largest share of the global pasta market due to the increased demand for pasta. The United States is the largest consumer of pasta worldwide. The rising health consciousness among the people is influencing the market players to introduce healthy derivatives such as whole grains and plant-based derivatives, propelling the pasta market across the North American region. The pasta dishes are majorly related to the American diet, and growing innovative and new food recipes and the well-established food industry in the region are primary factors augmenting the regional market growth.

The Asia Pacific region is expected to have the fastest growth in the coming years due to rising demand for international cuisines in various countries like China, India, Japan, and Korea, adding revenue to the regional market size growth. The rising disposable incomes of the people, growing population, and busy lifestyles of people are escalating the demand for convenient, flavorful, affordable meal options, leading to the market growth rate. The presence of various traditional dish preparation methods in Japan and China boosts the market growth in the region.

The Latin American region held a notable share, as Brazil is one of the largest product producers. This is expected to contribute to the maintenance of steady growth in the region during the forecast period. The slow increase in the demand for pasta recipes in the region is estimated to fuel the market growth.

The Middle East and African region will grow moderately during the forecast period due to growing demand for ready-to-cook products, where Turkey holds the key manufacturers.   

KEY PLAYERS IN THE GLOBAL PASTA MARKET

Major Players of the global pasta market include Barilla Holding, Ebro Foods, Campbell Soup Company, Tree House Foods, Inc., Unilever, The Kraft Heinz Company, Nestle, Armanino Foods of Distinction, and Borges International Group

RECENT HAPPENING IN THE MARKET

• In 2024, Monte's Fine Foods, the clean-label sauce brand, launched its first dried pasta. The new pasta line debuts with two custom shapes, 3 Buchi and Rotolini, made from 100% organic durum wheat semolina and water.
• In 2024, GOODLES launched its first gluten-free past product line, Vegan Be Heroes and Cheddy Mac. Nutrient-packed products contain protein, fiber, prebiotics, and 21 plant nutrients.  
• In February 2023, Nuovo Pasta Production, one of the leading artisan pasta companies, announced the launch of its new plant-based product range, which includes a ravioli collection and fresh organic pasta products.
• In 2023, Barilla introduced Orzo pasta made from chickpeas. While the past is produced solely using chickpeas, Barilla's selection of pasta boosts 19g of protein derived from plants in each serving weighing 3.5oz.
• In 2023, Makfa launched a new premium past variant in long and short formats using bronze die equipment. The premium pasta is rough due to the bronze die's structure; the selected source's taste and color will be absorbed during cooking.
• In December 2022, Barilla Group acquired the Back to Nature line from B&G Foods to offer a new variety of plant-based, non-GMO snacks to U.S. reatilers which includes cookies, pasta, granola, nuts and trail mix products.
• In February 2022, Modi Naturals Ltd. a India-based FMCG company launched pasta range products. The company strategically launching its products to capture the growing market for ready-to-eat categories in the country.   

DETAILED SEGMENTATION OF THE GLOBAL PASTA MARKET INCLUDED IN THIS REPORT

This research report on the global pasta market has been segmented and sub-segmented based on product, raw material, sauce, distribution channel, and region.

By Product

• Dried
• Chilled
• Canned

By Raw Material

• Wheat
• Barley
• Rice
• Maize
• Others

By Sauce

• White
• Red
• Mix

By Distribution Channel

• Supermarkets/ Hypermarkets
• Convenience Stores
• Online Stores
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa