Online Laundry Service Market

Global Online Laundry Service Market Size (2024 to 2032)

The global online laundry service market is predicted to reach USD 32.81 billion in 2024 and USD 374.16 billion by 2032, registering a CAGR of 35.56% during the forecast period.

Current Scenario of the Global Online Laundry Service Market

The rise in usage of smartphones and internet penetration worldwide will drive the demand for services. Moreover, the rise in consumer consciousness towards a healthy and safe lifestyle would benefit. Some people facing detergent allergies would also opt to use this service. Thus, the market is influenced by customer’s need for convenience, time, and a better lifestyle. After the outbreak of the COVID-19 pandemic, most consumers have started using various types of online services. Even basic activities like grocery shopping, reading news articles, and purchasing household items are now being done via various mobile applications. People now want to access services with just a click as they become more tech-savvy. One such prevalent service market is the Online Laundry Service Market.

MARKET DRIVERS

The increasing working population, and their aspiration for a healthy and happy lifestyle are anticipated to be significant drivers of market expansion.

The worldwide smartphone sector is expected to rise by 6.85 percent to USD 493.13 billion in the timeframe above, resulting in increased market demand. Most traditionally used detergents are loaded with chemicals that have a harmful effect on the human body and also impact the fabric life. Thus, people now prefer eco-friendly and organic detergents. Online laundry service providers claim to use safe and natural detergents, which will automatically accelerate their growth. The market will even be impacted by the benefits of the service to the public, such as saving the hassle of maintaining a washing machine at home, reducing the effort and time required by providing pick-up and delivery service, and reducing household water consumption. Hence, it is a time-saving and cost-effective alternative for the customers.

The increasing adoption of smartphones and various facilities offered by online laundry providers, which would reduce hassle for consumers and save time, have a significant influence.

The online laundry service offers various laundry services, such as dry cleaning, washing, folding, and ironing clothes with a finger's tap. By using this service, they can save their precious time and utilize it in some other important work. Customers have to make a booking on the service provider's app or online web portal, and their clothes are picked up from the doorstep, cleaned, dried, folded, and dropped back within just a couple of days. The service providers ensure the usage of eco-friendly and harmless detergent powders, thus promoting a healthier lifestyle and gaining popularity. Inclined toward the convenience offered by the online laundry service market, the public is increasingly shifting from offline to online/digital laundry.

MARKET RESTRAINTS

The first and foremost challenge the operators face in this market would be to find a viable customer base ready to pay the requested price. As the sector already falls under the low-margin category, offering monetary discounts and attracting users would become difficult. Furthermore, the maintenance cost of machinery and outlets would also be on the higher end. Restraints related to strict regulatory concerns and policies regarding the environment would hinder market growth. Companies might also need more skilled labor who would know how to operate high-end washing machines. Sometimes, they also need to correctly calculate the workforce's hiring and retention cost, which wastes time invested in training and development. Overall, quite a few challenges must be considered before entering into business.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Online Laundry Service Market Analysis By Service Type

People do not go to parties, functions, or special occasions regularly. Thus, most clothes that come to the laundry are daily wear or office wear. They do not have any particular washing instructions and require basic cleaning and ironing. As a result, the sought-after service type is Laundry.

Global Online Laundry Service Market Analysis By Application

Commercial clients include places like hotels, hospitals, and restaurants. Mostly, they have their own cleaning and laundry department and do not outsource these services. Thus, the majority of the users belong to the residential segment.

Global Online Laundry Service Market Analysis By Equipment

Washing machines are used for cleaning clothes, whereas commercial dyers are used for long cloth material covering tables, beds, etc. Similarly, irons are used for daily wear, and pressing machines are used for commercial clothes. As laundries receive orders mostly from residential customers, thus washing machines and irons are used more often.

REGIONAL ANALYSIS

The North American region accounted for the largest share of the global market and is expected to grow at a promising CAGR during the forecast period. The surge in demand in the North American area has also made it a hub for launching new online services businesses. The growth in North America is mainly attributed to commercial facilities in Canada and the USA that use these services. However, the Asia Pacific region is predicted to witness the fastest CAGR during the forecast period owing to the increase in urbanization and the changing lifestyles in India and China.

KEY MARKET PARTICIPANTS IN THE GLOBAL ONLINE LAUNDRY SERVICE MARKET

The major companies operating in the global online laundry services market include CLEANLY, DhobiLite, Flycleaners, Laundrapp Ltd, ZIP JET, Wassup-On-Demand, Mulberry Garment Care, PML Solutions Pvt. Ltd., The Laundrywalla, Delivery.com LLC

RECENT HAPPENINGS IN THE GLOBAL ONLINE LAUNDRY SERVICE MARKET

• Wassup Laundry, a Chennai-based start-up, has introduced an innovation in the laundry market, which is waterless laundry. In association with Aeronero Solutions Private Limited, the company has introduced Qlnz technology that uses humid air in place of water to wash clothes. The air is converted into water through condensation and then used, saving 30 liters of water per wash.

• Laundryheap has extended its partnership with UnderTheDoormat from only supplying linens to now becoming their laundry and dry-cleaning partner. This contract will benefit both parties equally as their services complement each other. Moreover, members will get additional discounts on availing the services.

DETAILED SEGMENTATION OF THE GLOBAL ONLINE LAUNDRY SERVICE MARKET INCLUDED IN THIS REPORT

This research report on the global online laundry service market has been segmented and sub-segmented based on the service type, application, equipment, and region.

By Service Type

• Laundry

• Dry Clean

• Duvet Clean

By Application

• Residential

• Commercial

By Equipment

• Washing Machines

• Commercial Dryers

• Irons

• Pressing Machines

By Region

• North America

  • The United States

  • Canada

  • Rest of North America

• Europe

  • The United Kingdom

  • Spain

  • Germany

  • Italy

  • France

  • Rest of Europe

• The Asia Pacific

  • India

  • Japan

  • China

  • Australia

  • Singapore

  • Malaysia

  • South Korea

  • New Zealand

  • Southeast Asia

• Latin America

  • Brazil

  • Argentina

  • Mexico

  • Rest of LATAM

• The Middle East and Africa

  • Saudi Arabia

  • UAE

  • Lebanon

  • Jordan

  • Cyprus