Oat Milk Market

Global Oat Milk Market Size (2024 to 2032)

The Global Oat Milk market was valued at USD 2.27 billion in 2023. The global market size is expected to grow at a CAGR of 10% from 2024 to 2032 and be worth USD 5.36 billion by 2032 from USD 2.5 billion in 2024.

MARKET OVERVIEW

Oat Milk is a type of drink made by mixing oatmeal cereal with water and vegetable oil. The oatmeal drink is available in different flavors like chocolate, mango or orange to add to its flavor. It can be added to coffee or to the preparation of smoothies or muffins to improve its nutritional value. The oatmeal drink is gaining popularity as it is a healthy alternative to cow's milk for people with lactose intolerance. Oats are easy to grow, making the product inexpensive and widely available year-round.

Increased consumer awareness of the benefits of oat milk, the increasing popularity of the vegan diet, and increasing cases of dairy milk allergies are likely to drive demand for the products during the forecast period. Oat milk is a plant-based, lactose-free drink that is used primarily as an alternative to dairy milk in tea, smoothies, coffee, and various healthy drinks because it is rich in iron, potassium, calcium, and vitamin D. It also provides a substantial proportion of calcium and protein. Getting calcium in the correct amount reduces the risk of osteoporosis and also helps muscle and nerve function, maintaining cardiovascular health. These health benefits of oat milk increase its demand. As per the fact sheet published by the World Health Organization (WHO) on cardiovascular diseases in May 2017, it was estimated that 17.9 million people died of cardiovascular disease in 2016, which represented 31% of all global deaths. It is necessary to reduce the consumption of saturated fats to maintain normal levels of cholesterol in the blood, thus avoiding the appearance of CVD. Oatmeal is naturally low in saturated fat, and therefore an increased demand for oatmeal-containing food products from people with cardiovascular disease is expected to drive market growth. Growing cases of lactose intolerance are also driving demand for the products. Also, due to the Covid-19 pandemic, sales are increasing rapidly. Consumers are buying supplies in bulk due to the blockade in many major cities around the world. Being stable, most brands of oat milk can be stored longer than other non-dairy dairy products.

REPORT COVERAGE

This research report on the Oat Milk Market has been segmented and sub-segmented based on source, packaging, product, and region. 

Global Oat Milk Market By Source

• Conventional
• Organic

the conventional segment held the dominant share of over 71% in 2019 and is supposed to continue its dominion over the outlook period. However, the organic source segment is expected to experience the fastest CAGR from 2020 to 2027 due to increasing levels of disposable income and growing consumer awareness of the health benefits of organic products. Additionally, in recent years, large retailers such as Target and Walmart have responded to the growing demand for organic oat milk. Improvements in living standards, initiatives taken by government associations and the increasing purchasing power of consumers are stimulating the market in emerging countries such as India, China and Brazil.

Global Oat Milk Market By Product

• Flavored
• Plain

 the plain segment represented the largest market share of more than 68% in 2019 due to higher product consumption. The flavored product segment is expected to record the fastest CAGR from 2020 to 2027. Factors such as the increase in health problems associated with the increasing popularity of herbal nutritional products and the increase in demand are expected of consumers of cholesterol-free products increase demand for flavored oat milk during the forecast period.

Global Oat Milk Market By Packaging

• Cardboard
• Paper
• Plastic
• Others

the cardboard segment accounted for the majority of 49.2% in 2019 due to the growing demand for high-quality tetrapacks and long-life solutions. In addition, the increasing adoption of tetra pak carton packaging, which is made primarily of cardboard and defined layers of aluminum foil and polyethylene, is expected to drive growth in the segment. The main players spend a lot on cardboard packaging due to its durability and lightness. In addition, innovations such as UV protection and refrigeration compatible cartons are driving growth in the segment.

Global Oat Milk Market By Application

• Food
• Beverages

the beverage segment dominated the market in 2019 with a 43% share. The segment will continue to develop at a constant growth rate during the forecast period. The food applications segment is expected to record the maximum CAGR from 2020 to 2027 due to product compatibility with bakery and confectionery products. Consumers quickly adopt oatmeal dairy products in their diet to strengthen the immune system and decrease the risk of osteoporosis.

Global Oat Milk Market By Region

• North America,
• Asia Pacific,
• Europe,
• Latin America,
• Middle East and Africa.

North America accounted for the bulk of 42.4% in 2023 and is expected to experience substantial growth. Demand for herbal foods in the US market is expected to increase rapidly, thereby supporting market growth. In addition, strict labeling requirements in the United States force market players to use natural flavoring products, which will further enhance market growth. The Asia-Pacific is estimated to be the fastest-growing regional market due to high demand for products and improved living standards. Oat milk is widely used in the preparation of ice cream and confectionery and bakery products, as the main actors try to take advantage of new trends in fitness.

KEY MARKET PLAYERS

Key market players of Oat Milk Market are Rise Brewing, Danone, Happy Planet Foods, Oatly, Thrive Market, Califia Farms, PepsiCo, Elmhurst.

RECENT HAPPENINGS IN THE INDUSTRY

• DuClaw Brewing Co., a brewer, launched a limited-edition beer that contains oat milk, which includes PastryArchy Oat Milk Stout and Oatshake Double IPA.
• Chobani, a Greek yogurt maker, expanded its product portfolio by launching new products, including oat milk.
• Starbucks Corporation, a chain of coffee shops, launched Oatmilk Honey Lattein states like Illinois, Iowa, Michigan, Indiana, Missouri, Minnesota, and Wisconsin in the United States.