The global nutricosmetics market is expected to be valued at USD 6.93 billion by 2029 from USD 5.07 billion in 2024, growing at a CAGR of 6.45% from 2024 to 2029.
Nutricosmetics are like beauty helpers hiding in your food or drinks. They're special supplements, think of them like magical vitamins or yummy drinks, promising to make your skin, hair, and nails look extra fab. These products claim they can give you that glowing skin or super shiny hair by giving your body extra-good stuff like vitamins, minerals, or antioxidants. They work from the inside out, hoping to make you look super healthy and radiant on the outside. Therefore, it’s like having a secret beauty squad in your snacks and aiming to help you shine brighter and feel more confident about your looks.
Global Nutricosmetics Market Drivers:
The heightened consumer awareness is the pivotal driver in the Nutricosmetics Market growth. As nutrition plays an important role in fostering skin health and overall well-being, individuals increasingly recognize the main connection between diet, lifestyle choices, and physical appearance, so there is a growing market demand for beauty solutions that operate from within. Consumers are embracing a proactive approach to skincare and seeking supplements that go beyond topical applications. Therefore, this shift in consumer behavior underscores the market's potential, with an integral component of holistic beauty regimens. As a result, the industry's trajectory is propelled by an informed consumer base eager to invest in products that align with their evolving understanding of the intricate interplay between internal wellness and external radiance.
The nutricosmetics market is also witnessing a surge in popularity, propelled by the powerful influence of social media on beauty trends and consumer choices. Social media platforms serve as dynamic channels where influencers and beauty bloggers share their experiences with nutricosmetic products, creating a substantial impact on consumer preferences. Therefore, genuine testimonials from these online personalities resonate with a diverse audience, fostering a widespread awareness and adoption of nutricosmetics. Also, the visually compelling and informative content shared on platforms like Instagram, YouTube, and TikTok has become instrumental in shaping perceptions and driving the demand for these beauty supplements. As a result, the Nutricosmetics market thrives in this digitally connected era, leveraging the reach and persuasive influence of social media to establish itself as an integral component of contemporary beauty routines.
Global Nutricosmetics Market Restraints:
Price sensitivity among consumers acts as a notable restraint that causes the downfall of the market. The incorporation of premium or specialized ingredients in these products often results in a higher price point compared to traditional skincare alternatives. This pricing may affect widespread adoption, particularly in markets where consumers prioritize cost-effective beauty solutions. The challenge lies in convincing price-conscious consumers of the long-term value and benefits offered by nutricosmetics and emphasizing their unique approach to enhancing beauty from within. Moreover, Manufacturers and marketers must address this hurdle by exploring cost-effective formulations, implementing targeted pricing strategies, and engaging in transparent communication about the value proposition of nutricosmetics. As a result, price sensitivity is crucial for the nutricosmetics market to reach a broader consumer base and establish itself as a viable and accessible component of beauty regimens.
The Nutricosmetics market faces significant restraints due to the longer time it takes to observe visible results. Unlike instant effects provided by topical cosmetics, nutricosmetics operate on an internal level, requiring a longer time for noticeable outcomes. This characteristic poses a challenge as consumers, accustomed to immediate satisfaction, may find it challenging to adhere consistently to a nutricosmetic regimen. Educating consumers about the holistic and long-term benefits of nutricosmetics, emphasizing their role in promoting sustained skin health and beauty from within, becomes essential. Additionally, clear communication regarding the expected timeline for results and managing consumer expectations can help overcome this hurdle, fostering a more informed and patient consumer base willing to integrate nutricosmetics into their beauty routines for enduring benefits.
REPORT COVERAGE:
REPORT METRIC |
DETAILS |
Market Size Available |
2023 to 2029 |
Base Year |
2023 |
Forecast Period |
2024 to 2029 |
CAGR |
6.45% |
Segments Covered |
By Product Type, Ingredient, Application, Distribution Channel, and Region |
Various Analyses Covered |
Global, Regional, and country-level analysis; Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
Regions Covered |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
Market Leaders Profiled |
Amway Corporation, Nestlé Skin Health (formerly known as L'Oréal), Pfizer Inc., Shiseido Company Limited, Beiersdorf AG, GlaxoSmithKline plc, BASF SE, Herbalife Nutrition Ltd., NeoCell Corporation, Murad, LLC (a Unilever company), HUM Nutrition Inc., GNC Holdings, Inc., Swisse Wellness Pty Ltd., Perfectil (Vitabiotics Ltd.), Perricone MD (a subsidiary of The Hut Group), Nutrafol, Life Extension Foundation, Solgar (a subsidiary of NBTY) and OLLY Nutrition |
This research report on the global nutricosmetics market has been segmented and sub-segmented based on product type, ingredient, application, distribution channel and region.
Global Nutricosmetics Market - By Product Type:
Tablets and capsules are traditional and widely accepted forms of nutricosmetic products. They highly dominate the market, as they are often favored for their convenience, ease of dosage control, and longer shelf life. This format appeals to consumers seeking a straightforward and portable solution to integrate into their daily routines.
Powder and liquid nutricosmetics have gained second traction in the Nutricosmetics market growth by offering versatility and the potential for faster absorption. This format allows for creative formulations and diverse flavor options, addressing taste concerns associated with other forms. The customizable nature of powder and liquid products appeals to consumers who prefer flexibility in their beauty routines.
Global Nutricosmetics Market - By Ingredient:
The vitamins, particularly vitamin C and vitamin E, hold the largest market share of nutricosmetics due to their versatile benefits and well-established roles in skincare. These vitamins are recognized for their antioxidant properties, collagen support, and overall contribution to skin health.
Global Nutricosmetics Market - By Application:
Skincare stands out as the leading application in the Nutricosmetics market. The emphasis on achieving radiant and youthful skin has driven widespread consumer interest in products that offer internal support for skin care. However, Consumers seek products that promote skin health, hydration, and anti-aging benefits from the inside out. Also, Ingredients like antioxidants, vitamins, and collagen peptides are often incorporated into formulations to address concerns such as wrinkles, fine lines, and overall skin radiance.
Global Nutricosmetics Market - By Distributional Channels:
The rise of e-commerce holds the largest market share in the forecast period and has significantly impacted the Nutricosmetics market, with online pharmacies playing a crucial role. Consumers appreciate the convenience of browsing and purchasing nutricosmetic products from the comfort of their homes. However, it also offers a vast array of product choices, reviews, and, often, exclusive deals, making them increasingly popular.
Supermarkets serve as a convenient and accessible distribution channel for Nutricosmetics. These retail giants offer a wide range of products, including nutricosmetic supplements, providing consumers with the opportunity to browse and make purchases alongside their regular grocery shopping. Supermarkets are a second dominating channel, especially for mainstream and well-established nutricosmetic brands that appeal to a broad consumer base.
Global Nutricosmetics Market - By Region:
North America is a significant market for Nutricosmetics, driven by a strong emphasis on beauty and wellness trends. The region's consumers are increasingly inclined towards holistic approaches to skincare and beauty, contributing to the popularity of nutricosmetic products.
By following, Europe is another prominent player in the Nutricosmetics market growth, with a strong focus on natural and organic beauty products. Consumers in Europe often prioritize products that align with clean beauty trends, contributing to the popularity of nutricosmetics with natural and plant-based ingredients.
Asia-Pacific has a third significant emphasis on skincare and beauty. The popularity of nutricosmetics in this region is driven by factors such as a strong belief in the connection between nutrition and skin health, a growing middle class, and a robust beauty and wellness industry.
Latin America is embracing a more holistic approach to the beauty industry and contributing to the adoption of nutricosmetic products. The market demand is expected to witness further growth as consumers seek innovative solutions for skincare and overall well-being.
The Middle East and Africa region also holds a combination of rising disposable income, urbanization, and a growing awareness of the importance of skincare. However, this region is evolving as consumers seek products that address specific beauty.
KEY MARKET PLAYERS:
Amway Corporation, Nestlé Skin Health (formerly known as L'Oréal), Pfizer Inc., Shiseido Company Limited, Beiersdorf AG, GlaxoSmithKline plc, BASF SE, Herbalife Nutrition Ltd., NeoCell Corporation, Murad, LLC (a Unilever company), HUM Nutrition Inc., GNC Holdings, Inc., Swisse Wellness Pty Ltd., Perfectil (Vitabiotics Ltd.), Perricone MD (a subsidiary of The Hut Group), Nutrafol, Life Extension Foundation, Solgar (a subsidiary of NBTY) and OLLY Nutrition (a Unilever company) are some of the major players in the global nutricosmetics market
Frequently Asked Questions
The global nutricosmetics market size was worth USD 4.47 bn in 2022.
Major contributors to the nutricosmetics market share include North America, Europe, Asia-Pacific, and regions experiencing a growing interest in beauty and wellness products.
The COVID-19 pandemic has heightened consumer awareness of health and wellness, positively impacting the nutricosmetics market as individuals seek holistic approaches to beauty and overall well-being.
Companies playing a leading role in the global nutricosmetics market include Amway Corporation, Nestlé Skin Health (formerly known as L'Oréal), Pfizer Inc., Shiseido Company Limited, Beiersdorf AG, GlaxoSmithKline plc, BASF SE, Herbalife Nutrition Ltd., NeoCell Corporation, Murad, LLC (a Unilever company), HUM Nutrition Inc., GNC Holdings, Inc., Swisse Wellness Pty Ltd., Perfectil (Vitabiotics Ltd.), Perricone MD (a subsidiary of The Hut Group), Nutrafol, Life Extension Foundation, Solgar (a subsidiary of NBTY) and OLLY Nutrition (a Unilever company).
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