The North America Tomato Ketchup Market size is expected to be worth USD 6.73 billion in 2024 and estimated to be growing at a CAGR of 3.54%, to reach USD 8.90 billion by 2032.
Tomato Ketchup is a highly popular table sauce which is made from tomatoes, vinegar, salt and sweeteners. It is used as a condiment to dishes which are served hot, such as hamburgers, hot sandwiches and hot dogs among others. It is also used as an ingredient in the preparation of other sauces and dressings. In the beginning, tomato ketchup was sold locally by farmers. Slowly the trend of selling tomato ketchup in bottles began. Today, Heinz is the largest selling brand of tomato ketchup. As of 2012, 650 million bottles were sold every year in the world. Before the introduction of Heinz ketchups, tomato ketchups which were available commercially were watery and thin due to the use of unripe tomatoes and also had less vinegar than today’s ketchups.
The driving factors of North America tomato ketchup market are rising demand for fast foods, rising adoption of western eating habits in other parts of the world, convenience offered by fast food, availability of regional variants which is suitable for regional foods and rising disposable incomes among others.
Among the factors which are restraining the growth of this market are usage of barbecue and mustard sauces. The success of tomato ketchup in some regions led to the preparation of other sauces and condiments which are alternatives to the usage of tomato ketchup.
Direct family consumption accounts for the largest share in the segment.
North America has the largest market for tomato ketchup in the world by share. In the North America region, United States has the largest market share. High consumption of fast food is expected to drive the market growth in this region.
Major Key Players in the North America Tomato Ketchup Market are H. J. Heinz Company, Campbell Soup Company, Nestle India Ltd, Tate & Lyle plc, Lee Kum Kee, General Mills Inc, ConAgra Foods Inc, Premier Foods Plc
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