The tea market size in North America is expected to grow at a CAGR of 5.27% from 2024 to 2032 and be valued at USD 6.77 billion by 2032 from USD 4.49 billion in 2024.
Tea is globally the most popular beverage obtained from Camellia sinensis plant leaves. It offers various health benefits owing to presence of polyphenols working as antioxidants, vitamins, trace minerals, and different amino acids resulting in stronger immunity, lower cholesterol, increased metabolism, prevention of cancer, and more. In addition, presence of small amount of caffeine makes tea a mild stimulant preventing fatigue.
The tea market is majorly driven by the health benefits associated with consuming tea and increase in awareness related to carbonated drinks among people. Moreover, rise in disposable income, change in tastes of people, and introduction of additional healthy ingredients in tea by different market players are the other factors that fuel the North American tea market growth.
However, increase in cost of raw materials due to unpredictable weather, rise in cost of agricultural inputs, and increase in trend of out-of-home coffee consumption are expected to limit growth of the tea market in the North American region.
Based on type, the green tea segment held the largest share of the North American market in 2023 and is expected to grow at a prominent CAGR during the forecast period. Green tea market is the most lucrative segment of the global tea market, possessing high market potential for investment, owing to the rise in demand and increase in awareness regarding the health benefits offered by it.
North America is a major player in the global market, with Canada leading the regional segment.
Tata Global Beverages, Unilever, Associated British Foods Plc., TAETEA, Nestle, Barry's Tea, Apeejay Surrendra Group, Bettys & Taylors Group Ltd., McLeod Russel, and ITO EN Inc. are some of the major players in the North American tea market.
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