North America Sunflower Seeds Market

North America Sunflower Seeds Market Size (2024 to 2029)

The North American sunflower seeds market size is expected to reach USD 0.44 billion in 2024 and reach USD 0.54 billion by 2029, growing at a CAGR of 3.83% during the forecast period from 2024 to 2029.

The demand for sunflower seeds is growing at a faster rate in this modern era. Sunflower seeds are rich in Vitamin E, which has the ability to lower the risk of many chronic diseases like cardiovascular diseases, cancer, and others. The rising number of deaths due to cardiovascular diseases is a big concern in North America. In previous years, heart diseases were more common among elderly people, but in this generation, the high number of deaths is commonly related to any kind of heart-related issues among younger people below 40 years old. In the US, more than half of the young adults, nearly 48.6%, are having some kind of cardiovascular disease like high blood pressure, stroke, artery block, and others. According to statistics in the US, 38% of adults are unaware that they have high blood pressure. Therefore, the demand to lead to a healthy lifestyle among people in today’s world is growing eventually. Sunflower seeds are becoming a part of regular diet due to their major health benefits. It has the ability to lower the risk of heart-related issues by reducing inflammation and improves heart health due to the presence of healthy fats in the seeds. Consuming sunflower seed daily in moderate form boosts immunity. Zinc and selenium play a major role in improving the immunity system and lowering inflammation. Where. The presence of these in sunflower seeds is ascribed to elevating the growth rate of the North American market. Increasing awareness through advertisements and social media influencers shall promote the market share in the coming years. The adoption of sedentary lifestyles is a major factor in the rising number of chronic diseases. Lack of physical exercise and working at high pressure are causing these diseases. Increasing awareness to take time to eat healthy foods by following a regular diet chart in a busy lifestyle will substantially elevate the growth rate of the North American sunflower seeds market. In addition, the launch of various food and beverages, including nutritional products like sunflower seeds, to attract health-conscious customers is lavishing the market growth rate.

Market Restraints

However, the fluctuations in the supply chain of the sunflower seeds are acting as a major restraining factor for the North America sunflower seeds market. The production rate of the sunflower seeds is gradually decreasing due to the climatic changes. Extreme heatwaves, rainfall, and droughts are frequently changing the production rate of the sunflower seeds that is further increasing the cost of the final products.

Also, government is imposing strict rules and regulations on the food and beverages industry to promote only safety food products. Emergence of the local brand food products is structuring negative impact on the quality and branded products where this factor is to limit the growth rate of the North America sunflower seeds market.

Market Opportunities

The use of sunflower seeds in a variety of food items, like salads, baked goods, trail mixes, and granola bars, is identified as a highly nutritional food product and is set to create huge growth opportunities for the market. The usage of sunflower seeds in various culinary recipes is gaining much traction from consumers who are likely to focus on health and wellness. In this busy lifestyle, people are focusing on eating healthy snack items, which promotes their healthy diet options and greatly influences the growth rate of the market. Shifting the trend towards plant-based products rather than animal-based protein food products will eventually create growth opportunities for the North American market.

Market Challenges

Lack of proper knowledge of the benefits of sunflower seeds in undeveloped countries is a challenging factor for companies to promote and create awareness, especially in remote areas.

REPORT COVERAGE

SEGMENT ANALYSIS

North America Sunflower Seeds Market By Colour

• Bright yellow
• Claret Red
• Black
• Green
• White

White color segment was accounted in holding the highest share of the market whereas bright yellow segment is deemed to have the highest growth rate in the coming years. White sunflower seeds have tender texture and posses high nutritional value. These seeds can be eaten even in raw form as they have nutty flavor and can be suitable with other dishes. The roasted also have many advantages when incorporated with variety of dishes.

North America Sunflower Seeds Market By Application

• Edible Oil
• Snacks
• Bakery products
• Confectionery
• Birdfeed
• Others

Edible oil segment is leading with the dominant share of the market. Many people use edible oil in households for cooking that is highly beneficial in maintaining the proper health. The use of sunflower edible oil in moderate form has many health benefits that is conquered in elevating the growth rate of this segment. Snacks and bakery products segments are likely to have high growth opportunities in the coming years.

North America Sunflower Seeds Market By Type

• Non-Oilseed

The non-oilseed segment is likely to have the dominant growth opportunities during the forecast period. Non-oilseed sunflower seeds are generally referred to as having a very low oil percentage and can be used in various applications in the food and beverages industry.

COUNTRY ANALYSIS

• The U.S
• Canada
• Mexico
• Rest of North America

The US sunflower seeds market is leading with the dominant share of the market. The presence of top key players in this country is promoting market value. Government authorities approving high-quality food products that are of high nutritional value and are not harmful to human health is enhancing the growth rate of the US sunflower seeds market. The rising economy and people’s preferences towards vegan food products are promoting the market’s value to an extent. The use of sunflower seeds in food and beverages is growing enormously such as in bread, snacks, and crackers. These food products have more demand in developed countries as many people prefer sunflower seeds as a superfood for improving their health, which is elevating the growth rate of the market.

Canada is next in leading the market share owing to the growing incidences of cancer and heart-related diseases. Companies main focus on expanding the product portfolio through different strategies will add fuel to the growth rate of the Canadian sunflower seeds market. Increasing

KEY MARKET PLAYERS

Companies are anticipated to devise strategies to gain a competitive advantage in the North America sunflower seeds market by 2026. Some of the key players identified throughout the sunflower seeds market value chain include: Advanta Seeds, Groupe Limagrain, Syngenta AG, Nuziveedu Seeds, Pannar Seeds, KENKKO CORPORATION, CONAGRA FOODS INC, Dupont, GIANT Snacks Inc, Sakata seeds America, American Meadows, Mahyco seeds company Ltd., Nuseedsetc.