The North America Processed Superfruits Market was worth USD 16.38 billion in 2024 and estimated to be growing at a CAGR of 4.87%, to reach USD 23.96 billion by 2032. Superfruit is a marketing term used to increase the sale of some special fruits that have extra nutritional benefits when compared to other fruits.
Growth of the global processed superfruits market is expected to be driven by an increasing demand for antioxidant-rich superfruits. Consumer inclination towards natural food products such as frozen fruits and an increasing demand for ready-to-eat (RTE) foods and ready-to-drink (RTD) beverages is further likely to boost market growth. The multiple uses of superfruits as natural food colouring, natural food flavouring, and other purposes besides dietary food and functional ingredients is another key driver for the growth of the global processed superfruits market.
However, high costs associated with the production, processing, and preservation of processed superfruits and a lack of consistency in terms of superfruits flavour is likely to pose challenges and restrict the growth of the processed superfruits market over the forecast period.
Powder form is expected to dominate the market followed by the liquid form.
Beverages application accounts for a major share of the market.
The Processed superfruits market was dominated by North America followed by Europe.
Major Key Players in the North America Processed Superfruits Market are Symrise AG, SunOpta Inc, Kerry Group plc, Agrana Beteiligungs-AG, Del Monte Pacific Limited, Ocean Spray Cranberry Inc, PepsiCo, Inc, Dabur India Ltd, Uren Food Group Limited, and Frutarom Industries Ltd
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