North America Powdered Soft Drinks Market

North America Powdered Soft Drinks Market Trends Value Analysis 2024 to 2029

North America Powdered Soft Drinks Market is likely at USD xx. xx million in 2024 and is projected to a range of over USD xx.xx million by the end of the assessment period.

A powdered carbonated beverage is a carbonated beverage that comes in powder form and is soluble in water to form a refreshing drink. It is a kind of fruit concentrate, which includes added ingredients like stabilizers, emulsifiers, sweeteners, preservatives, and other ingredients; these ingredients together develop a cohesive product when added with water or other liquid. This carbonated drink is prepared by mixing the material to be flavored with artificial colors, dry acids, and the like. If sweetener is added, consumers only need to add the required amount of sparkling or still water.

Recent Developments 

The local branch of US beverage maker Coca-Cola announced Wednesday its Powerade sports drink that will compete with PepsiCo's Gatorade. Coca-Cola India has hired Indian cricketer Mahendra Singh Dhoni to approve the drink for 50 for 500ml, and it comes in two flavors, Mountain Blast and Orange Surge. A growing population of sports and fitness enthusiasts in India is looking for advanced hydration solutions, said Anoop Manohar, Director of Emerging Categories at Coca-Cola India.

Market Drivers and Restraints

The increase in hiking, trekking, camping, and travel activities has resulted in a higher demand for packaged soft drink products, such as powdered soft drinks. So powdered carbonated drinks also add to the value of fun and easy experience for travelers as they can be easily made for quick refreshment. The shelf life of powdered soft drinks is typically between one and three years. The long shelf life prolongs the powdered soda and makes it easier to transport and use the powdered soda at a later stage. Powdered soft drinks are being revamped in all regions with the inclusion of natural, low-calorie sweeteners. This opens up the possibility for health-conscious consumers to consume non-alcoholic beverages without compromising their health routine.

Additionally, powdered carbonated beverages are a delicious minimum for nutrient consumption. Powdered soft drinks have received considerable attention in the clinical nutrition and sports nutrition spaces, particularly among consumers with dysphagia. Due to gyms and fitness, the sports nutrition industry has seen a growing demand for different types and formats of products, such as powders and gels. Therefore, the custom development of powdered soft drinks to meet the demands of these specific segments is also increasing and is expected to drive the growth of the powder-soft drink market. Existing sourcing models have enabled powdered soft drinks to reach customers without barriers. Powdered carbonated beverages are supplied to food services and institutional establishments in bulk and facilitated through efficient storage and transportation. In addition, as food quality becomes increasingly important to consumers, manufacturers, distributors, and other actors in the supply chain of powdered soft drinks are investing in maintaining the transparency of the supply chain, supply and improving product traceability.

MARKET REPORT COVERAGE

Market Segmentation

By Flavour

• Mango
• Orange
• Cola
• Apple
• Lemon
• Mixed Fruit
• Others

Among these, in terms of market share, the citrus segment, i.e., lemon and orange, has taken the most market share and is expected to dominate in the future. Demand from the citrus segment can be attributed to customer preference for organic products. Customer misconception that organic means health is driving the market for citrus soda powders. This segment is quickly followed by cola flavor just because of the popularity and taste of the flavor.

By Packaging

• Cans
• Carton Boxes
• Pouches
• Sachets

Of these, cans and cardboard boxes have captured most of the market share due to the amount that can be packed in them and the increased shelf life of the products. However, sachets and sachets are slowly conquering the market for powdered soft drinks due to customer friendliness and the convenience of packaging.

By Distribution Channel

• Retailer Stores
• Online Retailers

Impact of COVID-19 on North America Powdered Soft Drinks Market

Due to the impact of COVID-19, the beverage industry faces various problems, just like many other industries. Consumption outside the home has stagnated, while domestic consumption has experienced a peak in demand. Companies are inefficient in meeting demand due to the closure of production activities. Import-export activities have been closed, preventing manufacturing units from sourcing raw materials.

Regional Analysis

North America is leading with the highest shares of the market. With the major key players launching new products and expanding their powdered soft drink product portfolios, the US powdered soft drinks market has become very saturated. In some countries, powdered soda is also considered old and boring. As health awareness spreads across North America, products like plant and vegan drinks are gaining more space on store shelves. Traditional drinks like powdered soda have suffered a serious backlash. An increase in investment in powdered carbonated beverages has led to fierce competition in the market. As more and more players increase their production capacity, there may come the point where production growth is found, or it could even exceed the demand for powdered soft drinks. Canada's powdered soft drinks market is likely to witness the fastest growth rate in the coming years. 

Leading Company

Cargill Inc. had the largest share of the North America Powdered Soft Drinks Market in terms of sales revenue in 2021.

Key Players

The North America Powdered Soft Drinks Market is concentrated with well-established players. Key players in the North America Powdered Soft Drinks Market include

• Cargill
• Incorporated
• Insta Foods
• Firmenich SA
• Tate & Lyle
• SMC Enterprise Limited
• Sugam Products and
• Others