North America Pet Wearable Market Report - Segmented By Application (Medical Diagnosis & Treatment, Safety & Security, Behavior Monitoring & Facilitation, Identification & Tracking), By Product (Smart Collar, Smart Camera, Smart Harness), By Technology (GPS, RFID, Sensors) By Country – (United States and Canada) - North America Industry Analysis, Size, Share, Growth, Trends, And Forecasts 2024 to 2032.

Updated On: June, 2024
ID: 9357
Pages: 110

North America Pet Wearable Market Size (2024-2032):

The size of the North America pet wearable market was worth USD 0.78 billion in 2023. The North America market is anticipated to grow at a CAGR of 12.15% from 2024 to 2032 and be worth USD 2.18 billion by 2032 from USD 0.87 billion in 2024.

Market Scenario

Pet wearables are the electronic devices that produce information about the pet's conditions and situations, such as food intake of pets to investigate their wellbeing and prosperity. These gadgets empower the actions like monitor heart and respiratory rates alongside rest patterns and the calories that are consumed by their pet.

North America pet wearables market has been one of the growing markets owing to the rising awareness regarding their health monitoring in people, technological advancements in the pet wearables and the increasing adoption of pets. Also, the US and Canada have a very high proportion of pet ownership which includes pets like dogs and cats being the most popular.

The pet wearable market in North America is anticipated to hold a major share of the business globally when compared to the sales in other regions. The growth of the target market in this region owes to well-developed healthcare technologies for the sake of the pet, rising expenditure of governments on veterinary industry and the presence of prominent market players operating in this region. Also, the governments of the nations in this region are proposing the bills for the standardization of pet's microchip and a national database of pet owner information for their safety and recovery. 

Market Drivers & Restraints

The primary driver of the growth of the North America pet wearable market is the rising awareness about health monitoring of their pets among people, the technological advancements in the pet wearables and the increasing adoption of pets in the countries like US and Canada.

Moreover, increasing standards of the consumers' lifestyle and the rising demand for the technology that enables the consumer to track and monitor their pets remotely have resulted in the growing popularity of these pet wearables in the North American region which is propelling the target market growth in the area.

Also, establishments of the advanced healthcare technologies related to the pets coupled with the increasing government expenditures on the veterinary industry in the North American region is the factor that is anticipated to fuel the growth of the pet wearable market during the forecast period.

Market Segmentation

North America Pet Wearable Market - By Application

  • Medical Diagnosis & Treatment
  • Safety & Security
  • Behavior Monitoring & Facilitation
  • Identification & Tracking

Among these segments, medical diagnosis & treatment is anticipated to grow and record a higher CAGR owing to the decreasing cost of sensor technology, which is the most crucial part of the wearable devices. 

North America Pet Wearable Market - By Product

  • Smart Collar
  • Smart Camera
  • Smart Harness

North America Pet Wearable Market - By Technology

  • GPS
  • RFID
  • Sensors

Geographical Analysis

  • United States
  • Canada
  • Rest of North America

In the regional analysis of the North America Pet Wearable Market, the US held for the significant share of the local market revenue owing to the presence of the target market's key players and the rising adoption of pets coupled with the strong pet health care industry in the vicinity.

Market Key Players

Some of  the Key Players of the market includes Whistle Labs (US), PetPace (US), Garmin (US), FitBark (US), Tractive (Austria), Link AKC (US), Motorola (US), Num’Axes /EYENIMAL (France), KYON (Greece), Scollar (US), GoPro (US), and Felcana (UK) & others.

Market Recent Developments

  • Wagz Inc., an application developer that concentrates entirely on connected pet lifestyle, has acquired the Link AKC, one of the major players in the pet wearables market that was based in the US, for getting lead on explosive connected pet category.

  • Whistle Labs, a subsidiary of Mars Petcare headquartered in San Francisco, California, has announced that it is launching the innovative pet wearable that focuses on the health of a pet.

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