North America Oat Milk Market

North America Oat Milk Market Size (2024 to 2029)

The size of the North America Oat Milk market is estimated to reach USD 1.33 billion by 2029 from USD 0.85 billion in 2024, growing at a CAGR of 9.4% from 2024 to 2029.

MARKET OVERVIEW

Oat milk is a plant-based, lactose-free, oat-based milk substitute. Its production process consists of soaking, mixing, and sifting the oats. This Milk can be consumed raw and a natural sweetener with added flavors, such as dates, vanilla, and cinnamon. It has a creamy texture, and most oatmeal is absorbed after mixing and filtering. Oat milk is a natural source of B vitamins, folate, manganese, zinc, thiamine, magnesium, phosphorus, and copper. Therefore, its consumption is associated with many health benefits.

The rise in popularity of the vegan diet among consumers in the recent past has driven the demand for alternative beverages to dairy products. The growing trend to consume oat milk as an ideal substitute for cow's Milk worldwide is one of the primary growth factors in the North America Oat Milk Market. In addition to its similar taste, oat milk is popular due to its health profile and durability. In addition, manufacturers began to adopt innovative oat milk extraction methods to obtain unique selling points and distinguish their products in national markets.

Other factors, such as the growing number of lactose-intolerant people and the availability of oat milk in convenient packaging solutions, continue to create a positive outlook for the North America Oat Milk Market. Furthermore, the increase in the number of consumers suffering from lactose intolerance and milk allergy has led to the rise in the consumption of milk substitutes. This consequently increased the demand for oat milk. However, plant-based milk cannot be labeled as milk in several countries, and it is taxed more than cow's milk. These factors can potentially hamper the growth of the North America Oat Milk Market.

This research report on the North America Oat Milk market has been segmented and sub-segmented into the following categories.

North America Oat Milk Market By Packaging

• Cardboard
• Paper
• Plastic
• Others

The cardboard segment accounted for 49.2% approx in 2019 due to the growing demand for high-quality tetra-containers and durable solutions. The significant players spend a lot on cardboard packaging due to its durability and lightness. Additionally, innovations such as UV protection and refrigeration-compatible cartons are driving growth in the segment.

North America Oat Milk Market By Source

• Conventional
• Organic

The conventional segment had the dominant share of more than 71% in 2019 and is expected to maintain to be prevalent during the forecast period. Improving living standards, initiatives by government associations, and increasing consumer purchasing power is stimulating the North America Oat Milk Market in emerging countries such as India, China, and Brazil.

North America Oat Milk Market By Application

• Food
• Beverages

The beverage segment dominated the North America Oat Milk Market in 2019 with a 43% share. Oat milk is low in fat and dairy-free, making it an excellent choice for lactose-intolerant people who want a sweet taste and comprises of high fiber content and vitamins. Thus, primarily utilized in the beverages segment, which further propels the oat milk market in North America.

North America Oat Milk Market By Product

• Flavored
• Plain

The plain segment accounted for the largest North America Oat Milk Market share of almost 68% in 2019 due to higher product consumption. In recent years, the demand for plain oat milk has risen due to increased demand and having of plant milk as an alternative to dairy milk, mainly through these coffee shop chains. The Flavored Products segment is expected to record the fastest CAGR from 2022 - 2027.

North America Oat Milk Market By Country

• U.S
• Canada
• Mexico
• Rest of North America

North America Oat Milk market has been categorized based on geography to offer a clear understanding of the market. North America Oat Milk Market has been divided into the United States, Canada, Mexico, and the rest of North America. North America accounted for a significant stake of 41.39% in 2019 and is anticipated to understand considerable development owing to rising consumer consciousness of the health aids of oat milk and the rising quantity of new product launches. . Moreover, the rising demand for herbal foods in the US market is predicted to increase rapidly, which propels North America Oat Milk Market growth in the next six years.

KEY MARKET PLAYERS

Key players in the North America Oat Milk market are THE HAIN CELESTIAL GROUP, PepsiCo, Inc., CALIFIA FARMS, LLC, OATLY AB, DANONE, EARTH’S OWN FOOD COMPANY INC., ELMHURST MILKED DIRECT, LLC, and others.

RECENT HAPPENINGS IN THE MARKET

• Beverage and snack leader PepsiCo India, which is expanding its portfolio of nutritional products, has launched its cereal-based milk drink Quaker Oats + Milk, co-created with former cricketer Sachin Tendulkar. Aimed at young people, Quaker Oats + Milk will be available in two flavors, almond and mango, priced at Rs 30 and will launch in 17 cities. Quaker Oats + Milk is designed for convenience and on-the-go solutions to enhance morning nutrition for young Indians leading busy lifestyles. The drink provides 10 percent of the recommended daily requirement for fiber and 15 percent of the recommended daily need for calcium, according to the Indian Council of Medical Research.
• Plant milk brand Silk is proud to present Oat Yeah Oat Milk; New Oat Yeah Oat Milk is now available in three varieties: The Plain One, The Vanilla One, and The Chocolate One.