The North America Nutraceutical Ingredients Market size is predicted at USD 64.05 billion in 2024 and is foreseen to reach USD 89.05 billion, registering a CAGR of 6.81% throughout the projection period.
The nutraceutical ingredient is a combination of the ingredient terms "nutrition" and "pharmaceutical." It is often used interchangeably with functional foods. These are food ingredients that contain properties that add a healthy value to food beyond its usual nutritional value. These ingredients can be part of the food, or the food as a whole, having a health or medical benefit, which helps in the prevention, diagnosis, and treatment of various chronic diseases such as obesity, cancer, high blood pressure, and diabetes.
The quality of life in terms of income, expenses, and lifestyle has improved economic progress. However, this has also posed a significant challenge in the form of lifestyle-related illnesses. The first object of this lifestyle variation was eating habits. Junk food consumption has increased dramatically, leading to many diseases related to nutritional shortages. Nutraceutical ingredients can play an important role in your control. It's no wonder that more and more people are turning to nutraceutical ingredients.
Nutraceutical ingredients are indispensable in industries and food products. Consumers today are very health and fitness conscious as these consumers strongly prefer healthy ingredients in food and beverage products. When buying food products, consumers research the ingredients used in food products and buy accordingly. These are the factors that create a great demand for nutraceutical ingredients in North America. Pill fatigue phenomena have become common in children and adults, which can be cured by consuming nutraceuticals. Manufacturers are continually committed to innovation to offer nutraceutical products that have different flavors, providing greater nutritional value to their target customers.
The nutraceutical ingredient companies decide the price based on the ingredients used in their production process. The high R&D costs associated with product innovation are a stumbling block for industry players. The industry faces challenges in emerging economies due to lack of consumer awareness. Yet players are rigorously investing in advertising to meet this challenge. The industry is also faced with the problem of counterfeit products hampering a brand's reputation and reducing the company's customer base, thus affecting the performance of the industry.
The market can be divided into pre and probiotic, protein, mineral, vitamin, carotenoid, fiber, and phytochemicals. Probiotics have several health benefits, as they help reduce the severity of eczema, prevent diarrhea, and improve heart health.
the market is mainly bifurcated into dry and liquid.
the market is separated into food, dietary supplement, and animal nutrition. The demand for improved water, ready-to-drink beverages, and confiscated fruit juices have increased dramatically. For example, PepsiCo launched a hydroponic drink called 7UP Revive in March 2016, which contains nutraceutical ingredients such as vitamins and electrolytes to keep consumers feeling rehydrated and refreshed. The end-users of this market are the food and beverage, pharmaceutical, animal feed, and personal care industries.
the market is divided into gut health, heart health, bone health, immunity, nutrition, and weight management.
Geographically the North America Nutraceutical Ingredients Market is segmented into US, Canada, Mexico and Rest of North America.
The North America Nutraceutical Ingredients market has been categorized by geography into the United States, Canada, Mexico, and the rest of North America. North America was the second-largest market for nutraceutical ingredients in the review period. The United States is expected to be the largest market in this region during the forecast period. This growth is mainly credited to the increasing use of dietary supplements due to the growing awareness of the health benefits of consuming these supplements as they provide nutrients mainly minerals and vitamins. According to the United States Pharmacopeia for convection, 80% of adults in the United States use dietary supplements.
Some of the significant players operating in the North America Nutraceutical Ingredients Market include Herbalife International of America Inc., PepsiCo Inc, The Kellogg Company, Nestle SA, and General Mills.
Frequently Asked Questions
Nutraceutical ingredients are primarily used in dietary supplements, functional foods, beverages, personal care, and animal nutrition. Dietary supplements and functional food segments dominate the market in this region.
Key factors include growing consumer awareness about health and wellness, an increasing elderly population, rising rates of chronic diseases like diabetes and heart disease, and the growing popularity of preventive healthcare.
Major challenges include regulatory complexities, high R&D costs, and consumer skepticism toward the efficacy of some products. Additionally, the market faces competition from synthetic alternatives and pharmaceutical products.
The market is expected to grow steadily over the next decade due to increasing consumer demand for personalized nutrition, innovations in ingredient extraction and formulation, and a rising preference for plant-based and natural ingredients. The focus on gut health, cognitive well-being, and aging populations will drive further innovation.
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