The North American natural growth promoters market was valued at USD 4.71 billion in 2023 and is anticipated to reach USD 4.97 billion in 2024 from USD 7.76 billion by 2032, estimated to be growing at a CAGR of 5.72% from 2024 to 2032.
In livestock production, different types of promoters are added in the feed of farm animals to increase growth performance and develop animal health. These naturally occurring feed additives are referred to as natural growth promoters and are considered the best alternatives in animal growth. They are also termed as non-antibiotic growth promoters which reduces use of antibiotics and other medical products in livestock industry.
On the basis of mode of action, there are different kinds of natural growth promoters. Acidifiers are used to prevent microbial degradation of animal feed. Probiotics and Prebiotics are used for the development of a beneficial gut microflora. The combined use of probiotics and prebiotics that causes synergistic effects is referred to as ssynbiotics. Tannins increases resistance against pathogens whereas feed enzymes improve the utilization of energy and nutrients. Immune stimulants function as stimulators of immunity processes, and phytogenics are responsible for increasing the palatability of the feed.
Demand for the high-quality and low-priced livestock products, favourable alternatives for the antibiotic growth promoters, improved feed efficiency and hygiene, growing awareness for greater poultry health and welfare, reduced environmental impact, lower mortality rates and higher profitability, increase in disposable income and increased funding in the animal healthcare are propelling for the growth of the North America Natural Growth Promoters Market. However, lack of awareness and the side effects of using feed additives are restraining the market growth.
The North American market has been geographically segmented into the US and Canada. North America accounts for more than 34% of the entire market share due to the rise in awareness among consumers, demand for high-quality livestock products, and the presence of market leaders companies in this region.
Key players in the North American natural growth promoters market include Cargill Animal Health, Bayer Animal Health, Royal DSM N.V., Alltech, Inc., Yiduoli, Elanco Animal Health, Zoetis, Inc., Novozymes, Kemin, and DuPont.
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