The North American marketing automation market is projected to grow USD 2.37 billion in 2024 and USD 4.27 billion by 2029, growing at a CAGR of 12.50% during the forecast period.
Marketing automation software is essential in any enterprise for automating repetitive tasks like email marketing, social media posts, and ad campaigns to enhance efficiency and offer customized experience for their customers.
The marketing automation market in North America is expected to grow in the coming years. The North American region is a mature market. Marketing automation helps coordinate different sales teams to get more leads and keep track of leads. The marketing team uses the huge data generated to plan and improve their campaigns. Ecommerce websites like Amazon and EBay use products like these to personalize their pages based on past customer visits. There are other small businesses that have an online presence that are capturing the market through email marketing and social media, which are the main drivers of this market. The software used in marketing automation helps to analyze the huge data generated.
The market for marketing automation will grow due to the increased use of SaaS and the great developments in Cloud Computing. Marketing automation is a very active segment of the CRM software market. This software helps businesses develop, run, and track campaigns in a simplified and more efficient way so managers can automate workflows, manage warranties, track lead behavior, and qualify customers potentials before they leave.
Several companies are implementing various tools and solutions to embrace the latest digital marketing trends to keep their business up to date. From social media marketing to SEO to content marketing, marketers make significant investments to support and drive your sales.
The software helps in the allocation of resources by the company, as the software performs advanced analysis and reports to measure the performance of the initiatives. Detailed market shares are given and the market dynamics are predicted to be the next five years. Large market companies such as IBM, HP, Evolven are studied and their strategies are analyzed. Recent developments and their impact on the market are analyzed.
The industry landscape is changing with the acquisition of small businesses by large companies like Adobe and Salesforce. The growing number of options has led to fierce competition for low prices; however, this cost shift has opened up new markets as smaller companies can now afford the software.
Marketing Automation Software helps in streamlining all tasks and workflows to improve revenue and create huge customer base. The rise of digital initiatives in emerging economies has improved the adoption of business-to-business (B2B) and business-to-business (B2C) business models.
Marketing automation software plays a crucial role for marketers to develop highly effective solutions to launch effective marketing campaigns to target an ever-changing customer base in all types of marketing segments.
Security and privacy issues, along with the availability of open source software are limiting the expansion of the North American market.
Although the COVID-19 pandemic had its negative impact on almost all the industries, it is actively positively for the development of the marketing automation software market. The increasing shift towards digitization in the small and medium enterprises, along with rising work from home trend is supporting the expansion in the North America marketing automation software market.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2029 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2029 |
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CAGR |
12.50% |
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Segments Covered |
By Deployment, Application, Organization Size, Vertical, and Region. |
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Various Analyses Covered |
Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
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Regions Covered |
The United States, Canada, Mexico, and Rest of North America |
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Market Leaders Profiled |
HubSpot (United States), Adobe (United States), Oracle (United States), Salesforce (United States), ActiveCampaign (United States). ), Acoustic (US), SAS (US), Act-On Software (US), Keap (US), Ontraport (US), SharpSpring (US), SimplyCast (Canada), ClickDimensions (United States) and Net-Results (United States) and Others. |
the regional market has been segmented into on-premises and cloud.
the market has been divided into digital marketing, email marketing, mobile marketing, inbound marketing, social media marketing, campaign management, etc.
the local market has been divided into large, small and medium enterprises.
the market has diversified into media and entertainment, BFSI, healthcare, retail, manufacturing, government, advertising and others.
In 2018, North America is expected to dominate the marketing automation software market, owing to the growth of digital marketing and an increasing number of start-ups, leading to increased adoption of such software. Companies in the region are increasingly marketing their products and services on digital platforms, as the penetration of online media into people's lives increases. People here are becoming tech savvy, which is evident in their shifting fondness for social media. Currently, the North America region holds the largest market share in the marketing automation software market due to the increased willingness of companies to adopt software that helps improve customer experience and get more information.
North America is expected to hold the largest marketing automation software market share by 2027. The main drivers of market growth are an increase in the adoption of cloud computing and the use of Internet. number of mobile users and increased demand for SaaS cloud services and expansion of the 4G network. The North American region contributed the most to the world market. The countries considered in the North American region are the United States and Canada.
The major vendors in the North America marketing automation market are HubSpot (United States), Adobe (United States), Oracle (United States), Salesforce (United States), ActiveCampaign (United States). ), Acoustic (US), SAS (US), Act-On Software (US), Keap (US), Ontraport (US), SharpSpring (US), SimplyCast (Canada), ClickDimensions (United States), Net-Results (United States), and others.
In March 2019, Salesforce expanded its partnership with 6sense to integrate it with Pardot, Salesforce's marketing automation solution. The integration helps clients of both companies identify the right target accounts.
In October 2018, Adobe acquired Marketo, a leading provider of B2B marketing engagement. With this acquisition, Adobe customers can leverage Adobe Experience Cloud as well as Marketo's lead management to maximize their RoI.
Frequently Asked Questions
The United States and Canada are the leading countries in North America for the adoption of Marketing Automation Software, with the U.S. holding the largest market share due to its advanced technological infrastructure and high investment in digital marketing.
Key industry verticals include retail, BFSI (banking, financial services, and insurance), healthcare, and IT & telecommunications, with retail and BFSI sectors showing the highest growth rates due to their focus on personalized customer engagement.
AI plays a significant role in enhancing marketing automation capabilities, such as predictive analytics, personalized content recommendations, and customer segmentation, enabling more effective and targeted marketing strategies.
The regulatory environment, particularly data protection regulations like the California Consumer Privacy Act (CCPA) and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), is pushing companies to adopt more secure and compliant marketing automation solutions.
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