North America Instant Coffee Market

North America Instant Coffee Market Size (2024 to 2032)

The instant coffee market size in North America was worth USD 10.82 billion in 2023. The North American market is estimated to be growing at a CAGR of 4.33% from 2024 to 2032 and be worth USD 17.28 billion by 2032 from USD 12.31 billion in 2024.

Instant coffee is the soluble coffee or coffee powder prepared from roasted or grounded coffee beans. Although fresh coffee dominates the coffee industry, instant coffee is gaining prominence globally because it is easier and quicker to make. Instant coffee has extended popularity in the market specifically due to the expediency that it provides to drinkers on different scales. This beverage is recognized to offer consumers an advantage in terms of time since the preparation of instant coffee is faster and easier than regular coffee.

The North America Instant coffee market is driven by factors including the increasing popularity in the market specifically due to the convenience provided to the drinkers on different scales, the availability of instant coffee across different channels, and the moderate price of consumption coupled with the decline in demand for aerated drinks in the global market.

However, the required market penetration and the averseness to coffee propagated by a part of the populace are some of the restraints faced by the market.

This research report on the North American instant coffee market has been segmented and sub-segmented based on the following categories.

North America Instant Coffee Market By Packaging Type

• Jars
• Sachets

North America Instant Coffee Market By Distribution Channel

• B2B
• Retail Channels

North America Instant Coffee Market By Coffee Type

• Spray Dried
• Freeze Dried

North America Instant Coffee Market By Country

• The U.S.
• Canada
• Rest of North America

The North American region held the major share of global instant coffee market in 2023 and the domination of the North American market in the global market is estimated to continue throughout the forecast period owing to the noteworthy growth in consumption, brought about by established distribution channels.

KEY MARKET PLAYERS

Companies playing a major role in the North American instant coffee market include Nestle S.A., Starbucks Corporation., Strauss Group Ltd., Jacobs Douwe Egberts, Matthew Algie & Company Ltd, Tata Global Beverages, Tchibo Coffee, The Kraft Heinz Company, Keurig Green Mountain and Unilever Plc. The leading players are reinforcing their market position through expansion and reaching untouched segments of the market.