North America Frozen Processed Food Market

North America Frozen Processed Food Market Size, Share, Growth (2023-2028)

The North America Frozen Processed Food Market was valued at US$ XX billion in 2023 and is predicted to grow at US$ XX billion by 2028.

North America Frozen Processed Food Market Scenario:

Frozen processed foods are made from fresh foods that have been cleaned, grouped, and frozen in sealed containers. To maintain product preservation, these are frozen to a specified temperature. Frozen food products contain more peak vitamins than fresh foods. This is due to the freezing process, which preserves the foodstuffs without preservatives and avoids microbial growth, leading to food waste. Because of consumers' increasing preferences for ready-to-cook meals due to convenience and hygiene, the market is expected to grow at a steady pace. These products include more vitamins and minerals than fresh ones since freezing maintains them for longer periods without the use of preservatives and prevents microbial growth that causes food degradation.Another factor boosting the market is the wide range of frozen processed food products available as a result of product innovation by manufacturers operating in the global frozen processed foods industry. Furthermore, due to the busy lifestyles of consumers in North America, they are looking for food items that will meet their health criteria while also being easy. This issue is also driving demand for processed foods across the countries in North America.

Recent Development: 

Kellogg's MorningStar Farms, a 40-year leader in plant-based proteins, said that a new line of plant-based meat is made available in early 2020.

North America Frozen Processed Food Market Drivers:

The North America frozen processed food market is developing due to rapid development in the retail sector and rising demand for convenience food as a result of a hectic lifestyle. The emergence of the processed food business in developing countries is boosting market growth once more. Another key aspect driving the frozen food market's rise is rapid urbanization. According to the United Nations, the proportion of people living in cities has climbed to 55.7 percent by 2019. It is generally greater in developed countries (80.5%) than in developing countries (51.1%), with transition economies in the middle (65.4 percent).

The retail sector's digitalization, combined with the introduction of new food delivery internet apps, is predicted to provide prospective growth prospects. For example, Amazon.com Inc. entered the expanding online meal delivery market in July 2019. Unicorn Swiggy, meantime, released a new app in June 2019 for ordering home-cooked meals through a service called Swiggy Daily. As people become more aware of the health benefits of frozen foods, demand is expected to surge, creating new and profitable business opportunities. Furthermore, the North America frozen processed food market will benefit from an increase in the number of women working. Furthermore, advancements in the cold chain are projected to benefit the frozen food market's growth in the coming years.

The desire for easy food products is driving the frozen food industry in North America, since these foods save customers time and effort when it comes to cooking, preparation, and clean-up. Over the forecast period, demand for ready-packed, easy-to-cook, and ready-to-eat items is predicted to rise, boosting the frozen food market in North America. Innovative product advancements, such as low trans-fat, low fat, multigrain, whole wheat, and low-artificial-preservatives goods, are projected to boost the business. The frozen food sector may have a significant opportunity if it can break into the packaged and premium segments.

North America Frozen Processed Food Market Restraints:

Frozen foods are perceived as a poor substitute for fresh foods by certain consumers, which is a big disadvantage in this industry. Consumers believe that edibles that have been preserved for more than a year lose their nutritional value. The US Food and Drug Administration (FDA) and the International Food Information Council (IFIC) have debunked these beliefs (International Food Information Council). Frozen foods can be just as good as fresh or natural foods. Lower-income consumers, on the other hand, prefer fresh food because they are more worried about the product's freshness. This factor may limit North America frozen processed food market expansion during the projection period because fresh vegetables and fruits are preferred over frozen products.

Market Segmentation:

By Product:

• Fruits & Vegetables

• Dairy

• Meat & Seafood

• Convenient

• Ready Meals

The meat and sea food segment is predicted to account for most of the North American frozen processed food market. This is due to the longer shelf life and higher nutritional value of frozen non-vegetable and seafood products. The demand for these items in established countries such as the United States, and Canada, is driving the expansion of this sector, which is credited with holding the biggest frozen food market share. This category is driven by lifestyle changes and people's hectic schedules.

The frozen snacks category is predicted to benefit from a rise in the consumption of french fries and other fast food items such as burgers, pizzas, and wedges. Due to the availability and presence of frozen meal products in developing nations, the frozen meal category is expected to rise at a considerable CAGR. This market is being driven by improved palates and rising disposable incomes.

By Type:

• Half-Cooked

• Raw Material

• Ready-to-eat

Based on type, the segment of ready-to-cook foods is expected to develop at the fastest rate. Globally, factors such as changing lifestyles and an increase in the number of working women are boosting the demand for ready-to-eat frozen food.

By Distribution Type:

• Retail

• Supermarket/Hypermarket

• Department Store

The supermarket/hypermarket industry is quickly growing and transforming the retail landscape. The main concept underlying supermarket/hypermarket stores is buyer convenience, and manufacturers are working hard to capitalize on this concept by showcasing their products at these stores. As supermarkets become more common in developing countries, their presence is beginning to spread to tier 2 and tier 3 cities, allowing products to reach smaller communities. This element is proving to be favorable to the market's growth in smaller countries and emerging regions.

Regional Analysis

The North America Frozen Processed Food Market Report includes the segmentation of countries:

• U.S

• Canada

• Mexico

• Rest of North America

Because of the strong consumer awareness of the benefits of such eatables, North America is likely to hold the third-largest market share. The FDA has established a number of restrictions aimed at reducing the use of hazardous substances such as Tran’s fats. Frozen food requires less preparation because it has already been prewashed, precut, and frozen, making it portable and extending its shelf life. These factors are assisting the market's expansion in the region. The increased demand for frozen pizza and portable breakfast, which are positioned as low-cost items and survive on quality and freshness, is driving the frozen ready meals industry in North America. The market is also being driven by the trend of eating out at restaurants and other culinary establishments.

Impact of COVID-19 on North America Frozen Processed Food Market:

The prospect of a worldwide lockdown triggered by the COVID-19 epidemic prompted panic buying in this market, which resulted in a sharp surge in sales. Due of their longer shelf life, frozen goods, along with other staples, were the first food products to be sold during the lockdown. Due to decreasing workforce in manufacturing plants, there were fewer/no supplies of these products as time went on, but due to the necessity of food products, government organizations in all countries permitted the manufacture of edible products. After the second quarter of 2020, production was back to normal, with a well-organized supply chain that made it easier to move items to distributors.

North America Frozen Processed Food Market Key Players

The companies covered in the report:

1. ConAgra Foods, Inc.

2. Nestle S.A.

3. Tyson Foods Inc.

4. Unilever plc

5. BRF S.A.

6. General Mills Inc.

7. Ajinomoto Co. Inc.

8. Unilever Plc

9. Allen’s, Inc.

10. Heinz